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Citation DetailsTitle: Non-shock therapy: how one community bank successfully realigned its employees' attitude toward sales through a technique that sidestepped sudden, jolting changes.(Sales Culture openion)
Author: Robert G. Michaud
Publication:ABA Bank Marketing (Magazine/Journal)
Date: July 1, 2005
Publisher: Bank Marketing Assn.
Volume: 37
Issue: 6
Page: 24(5)
Distributed by Thomson Gale.
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