Books about Know even from Amazon.com

Comic book writer William Moulton Marston bore Wonder Woman in 1941, but it was Lynda Carter who made her a household name in the '70s. Now, take a fresh, fun look at the iconic television show that set the stage for other heroic female leads on television

Mike Pingel is the author of Angelic Heaven.

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Price: $6.95 [Notify me when price goes down.]

Cooking 101

If you think that folding an egg has something to do with laundry, or that a wok is good exercise, you’ve come to the right place.

Nutritionist and family meal-planner extraordinaire, Leanne Ely knows her way around a stove and a pantry–and she provides everything you need to know, from mincing garlic and barbecuing beef to pulling off your first dinner party. Select chapters feature tasty recipes that can be prepared with the greatest of ease. You’ll find practical and trustworthy advice on

• equipping your kitchen: what you must have, what you don’t need
• stocking your cupboards, fridge, and freezer with the essentials
• selecting fresh produce and high-quality meats, poultry, and fish
• slicing, dicing, sautéing, simmering, and other prep techniques
• whipping up quick, scrumptious dishes with ingredients on hand
• ensuring that your main course and side dishes are ready at the same time
• preparing mouthwatering one-pot meals, from Lemon Tarragon Chicken to Easily the Best Casserole in the World
• baking fast and easy cookies, pies, cakes, and cobblers

Saving Dinner Basics also includes a handy glossary of common food terminology, a spice primer (it’s about time you discovered thyme!), and a troubleshooting guide for various cooking challenges. Let Leanne Ely help you turn your kitchen into what it was meant to be: the place where great meals begin.

Leanne Ely is considered the expert on family cooking and healthy eating. She is a syndicated newspaper columnist (The Dinner Diva), a certified nutritionist, and the host of SavingDinner.com. Leanne has a weekly “Food for Thought” column on the ever-popular FlyLady.net website, as well as her own e-zine, Healthy Foods. She is the author of Saving Dinner, Saving Dinner the Low-Carb Way and Saving Dinner for the Holidays. She lives in North Carolina with her two teenage children.

“Anyone who finds cooking a mystery needs Saving Dinner Basics.”
–Marla Cilley, The FlyLady, author of Sink Reflections.
Price: $8.51 [Notify me when price goes down.]

Take an inside look at the groundbreaking television show that was part of NBC's "Must-See TV" line-up for eight seasons

Corinne Marshall is a freelance television writer whose credits include Comedy Central's Lil' Bush and MTV's The Andy Milonakis Show.

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Price: $7.05 [Notify me when price goes down.]

In this revised and expanded guide, College Placement Bureau Director Loren Pope profiles forty colleges that excel at developing potential, values, initiative, and risk--taking in a wide range of students. This new edition includes a revised group of colleges and for the first time addresses the issues of home schooling, learning disabilities, and single--sex education. Pope encourages students to be hard--nosed consumers when visiting colleges, and shows how the college experience can enrich every young person's life, whether they are "A," "B," or "C" students.

Included in the profiles are:

• Evaluations of each school's program and "personality"
Interviews with undergraduates, professors, and deans
Information on what happens to the graduates and what they think of their college experience. .
Price: $6.93 [Notify me when price goes down.]

A television phenomenon that defined an era, Sex and the City had tongues wagging and Manolos tapping. Now, go behind the scenes of this fabulous show, read episode recaps, and learn fun facts about Carrie, Samantha, Miranda, and Charlotte.

Robb Pearlman is a writer and editor of pop culture books.

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Price: $7.34 [Notify me when price goes down.]

Even more fascinating and bizarre facts to excite and entertain young readers! How to talk like a pirate . . . which snakes can eat a 6-foot crocodile . . . whose favorite food is caterpillar milk . . . who holds the world record for the loudest burp . . . and many, many more! Packed with useless facts that are essential to know, Even More Children's Miscellany collects the best of the smart, the silly, and the strange..
Price: $5.20 [Notify me when price goes down.]

Ira Winkler has been dubbed "A Modern Day James Bond" by CNN and other media outlets for his ability to simulate espionage attacks against many of the top companies in the world, showing how billions of dollars can disappear. This unique book is packed with the riveting, true stories and case studies of how he did it-and how people and companies can avoid falling victim to the spies among us.

American corporations now lose as much as $300 billion a year to hacking, cracking, physical security breaches, and other criminal activity. Millions of people a year have their identities stolen or fall victim to other scams. In Spies Among Us, Ira Winkler reveals his security secrets, disclosing how companies and individuals can protect themselves from even the most diabolical criminals. He goes into the mindset of everyone from small-time hackers to foreign intelligence agencies to disclose cost-effective countermeasures for all types of attacks.

In Spies Among Us, readers learn:
* Why James Bond and Sydney Bristow are terrible spies
* How a team was able to infiltrate an airport in a post-9/11 world and plant a bomb
* How Ira and his team were able to steal nuclear reactor designs in three hours
* The real risks that individuals face from the spies that they unknowingly meet on a daily basis
* Recommendations for how companies and individuals can secure themselves against the spies, criminals, and terrorists who regularly cross their path.
Price: $1.87 [Notify me when price goes down.]

Can you remember the world before the iPod? How about the world before chunky tomato sauce or brown mustard? Many of these products came about not through focus groups and polling, but rather through research and development labs and marketers developing the products they knew customers would want, before customers knew they wanted them. Today your customers can actually help you create your next product. Rule Developing Experimentation (RDE) is a solution-oriented learning experience. RDE is the systematized process of designing, testing and modifying alternative ideas, packages, products, or services in a disciplined way so that the developer and marketer discover what appeals to the customer, even if the customer can't articulate the need, much less the solution. The book begins by presenting best practices in the RDE from some of today's top companies: HP, Prego, Vlasic, and Mastercard. It then goes on to examine RDEs use in innovation and design, and goes on to examine its possible uses in the international, political, bioinformatics, and finance areas.Filled with real-life stories, this book will change the way people think about selling to their present and future customers. "Everyone thinks they need to break rules, but Moskowitz and Gofman skillfully show us how to develop and use the rules to define new perspectives and make better business decisions in virtually any field. An absolute must-read for any businessperson facing fierce competition!" --Sean Bauld, Executive Vice President, Global Head of Marketing, Sales & Trading, Reuters "Over the last 15 years significant shareholder value has been destroyed by 'insightful and creative' marketers resulting in the shocking statistic that more than 90% of launches and re-launches do fail. Moskowitz and Gofman are serious geniuses who have dedicated their work to help all of us increase our chances of success significantly. RDE is a new tool that all marketers should acquire if they love their profession and are serious about creating shareholder value out of every launch."--Tex Gunning, Group Vice President, Unilever Asia "In a series of well-written and engaging examples, Moskowitz and Gofman vividly illustrate the value of a truly scientific approach to understanding what consumers really want. But more than that, they show how experimentation is not only the spice of life, but can spice up all of our lives. This book is as much fun to read as it is informative, and it is as deeply rooted in psychology as it is in the science of marketing. They really deliver the goods!" --Professor Stephen Kosslyn, Chair, Psychology Department, Harvard University "We've been teaching business students how to understand the 'mind of their customers' for a long time. Finally, the ordinary reader, as well as business people, social scientists, and politicians, can share in these tools. Moskowitz and Gofman have flattened the playing field with their book Selling Blue Elephants. I applaud you both. Two thumbs up." --Professor Subrata Sen, Professor of Marketing, Yale University "We are in an age of the next killer application and it is elusive. Selling Blue Elephants is an absolute must read for any business moving from strategy to execution.Howard and Alex have built a process driven engine (RDE) that delivers actionable results that have a direct tie back to business directives. Bringing reality from concept is the key ingredient to a successful business idea--Selling Blue Elephants is the cookbook." --Peter Tripp, Vice President, Strategic Programs Office Global Outsourcing and Infrastructure Services, UNISYS "This book is a must read for anyone challenged with showing that systematic experimental design does not start and end in R&D but should be ingrained in the corporate mindset." --Dulce Paredes, PhD., Director, Consumer Sciences, Avon Products, Inc. Really great products and really huge successes don't come from focus groups! And if you simply rely on trial and error, or guesswork, you'll lose far more often than you'll win. Now, there's a solution: Rule Developing Experimentation (RDE), the first systematized, disciplined, solution-oriented business process of experimentation. In Selling Blue Elephants, RDE's creators reveal how to systematically design, test, and modify alternative ideas, packages, products, and services, to discover offerings your customers will be passionate about...even if they can't articulate the need, much less the solution!Discover the seven easy steps that take you from cluelessness to clarity in just days. ..sometimes even hours. Watch RDE succeeding in companies ranging from Hewlett-Packard to Campbell's, MasterCard to Maxwell House...and learn how to get the same outstanding results yourself, one step at a time, every time! *Discover "how the world works" in your market *Reveal the hidden rules that define your next breakthrough product *Create prototypes that answer the right questions, fast *Get at the truths your customers don't know how to tell you *Use automated tools to streamline the entire process *Streamline your research, and get actionable answers in just days *Extend RDE value throughout the enterprise *From messaging to corporate communications to investor behavior About the Authors Howard Moskowitz is President and CEO of Moskowitz Jacobs Inc. He is a well-known experimental psychologist in the field of psychophysics and an inventor of world-class market research technology. Widely published in the scientific press, Dr. Moskowitz is known worldwide as the leading thinker and creator of advanced research technology in the area of new product and concept development.His background includes a Ph.D. in Experimental Psychology from Harvard University and seven years as a Senior Scientist at the U. S. Army Natick Laboratories. In July 2004, he was elected as an IFT Fellow for his contributions in the field of food science and technology. He was also awarded the American Marketing Association's 2005 Charles Coolidge Parlin Marketing Research Award, regarded as the "Nobel Prize" of the market research industry. Dr. Moskowitz has spoken widely at both scientific and market research conferences, and guest-lectured at leading business schools including Wharton, Harvard, Yale, and the University of Texas at Austin. He also appeared weekly from 2004-2006 on ABC News Now as The Food Doctor, highlighting the food industry's most exciting innovations. Alex Gofman, VP and CTO of Moskowitz Jacobs Inc., is the architect of several globally-recognized market research technologies and holds multiple patents.Widely published in the scientific press on the topics of technology-oriented experimental psychology, he has led new methodologies and algorithms development as well as other aspects of MJI operations since joining the firm in 1992, and is lead developer and architect of its IdeaMap(R) family of products. He holds a BS and a MS in Computer Science from Donetsk National Technical University, where he graduated Summa Cum Laude in 1981. Contents FOREWORD xi ABOUT THE AUTHORS xiii ACKNOWLEDGMENTS xv INTRODUCTION 1 PART 1 MAKING MONEY 17 CHAPTER 1 HEWLETT-PACKARD SHIFTS GEARS 19 CHAPTER 2 MAXWELL HOUSE'S CALCULUS OF COFFEE 27 CHAPTER 3 DIALING UP DELICIOUS: MAJOR DISCOVERIES FROM VLASIC AND PREGO 47 CHAPTER 4 HOW TO MAKE PEOPLE FEEL GOOD EVEN WHEN THEY PAY MORE 65 CHAPTER 5 DISCOVER MORE ABOUT YOUR COMPETITORS THAN THEY THEMSELVES KNOW--LEGALLY!87 PART 2 MAKING THE FUTURE 105 CHAPTER 6 RUBIK'S CUBE OF CONSUMER ELECTRONICS INNOVATION 107 CHAPTER 7 BRIDGING COOL DESIGN WITH HOT SCIENCE 125 PART 3 FLYING TO VENUS 153 CHAPTER 8 MIND GENOMICS: CONSUMER MIND "ON THE SHELF" 155 CHAPTER 9 MAKING THE PRESIDENT AND PUBLIC COMMUNICATIONS INTO "PRODUCTS" 183 CHAPTER 10 RDE DEFEATS MURPHY'S LAW AND "BARES" THE STOCK MARKETS 205 CHAPTER 11 ASIA CALLING, LTD.: THE CHINA ANGLE 225 CHAPTER 12 RDE'S "BRAVE NEW WORLD!" 235 EPILOGUE 239 INDEX 241.
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For years, Kenneth C. Davis has enlightened and enthralled us, opening our minds and tickling our fancies with his wonderfully irreverent, fun, and factual Don't Know Much About^® books. He has carried readers on wild and edifying rides through history, mythology, geography, the Bible, the Civil War, even across the universe. Now, following on the heels of his triumphant New York Times bestseller Don't Know Much About^® Anything, comes Don't Know Much About^® Anything Else, his latest one-stop potpourri of intriguing information. Chock-full of delightful historical snippets and fascinating people, remarkable milestones and boneheaded blunders, and eye-opening, brain-boggling facts about simply anything and everything in the world, here is the ideal companion for those long car rides, plane flights, quality family hours, or relaxing downtime.

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Price: $7.46 [Notify me when price goes down.]

For a generation of television viewers, Charlie's Angels was the ultimate show: beautiful women with guns, tossing their hair and baring lots of skin. Now, learn the inside story of how the show became a pop culture phenomenon that endures today.

Mike Pingel is the author of Angelic Heaven.

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Price: $7.70 [Notify me when price goes down.]