Books about Leverage from Amazon.com

DO YOU HAVE THE OPPORTUNITY TO DO WHAT YOU DO BEST EVERY DAY?

Chances are, you don't. All too often, our natural talents go untapped From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths

To help people uncover their talents, Gallup introduced the first version of its online assessment, StrengthsFinder, in the 2001 management book Now, Discover Your Strengths. The book spent more than five years on the bestseller lists and ignited a global conversation, while StrengthsFinder helped millions to discover their top five talents.

In its latest national bestseller, StrengthsFinder 2.0, Gallup unveils the new and improved version of its popular assessment, language of 34 themes, and much more (see below for details). While you can read this book in one sitting, you'll use it as a reference for decades.

Loaded with hundreds of strategies for applying your strengths, this new book and accompanying website will change the way you look at yourself -- and the world around you -- forever.

AVAILABLE EXCLUSIVELY IN THE NEW & UPGRADED EDITION OF STRENGTHSFINDER 2.0
(using the unique access code included with each book)

* A new and upgraded edition of the StrengthsFinder assessment

* A personalized Strengths Discovery and Action-Planning Guide for applying your strengths in the next week, month, and year

* A more customized version of your top five theme report

* 50 Ideas for Action (10 strategies for building on each of your top five themes)

* The more user-friendly StrengthsFinder 2.0 companion website, with a strengths community area, library of downloadable discussion guides and activities, a strengths screensaver, and a program for creating display cards of your top five themes.
Price: $9.95 [Notify me when price goes down.]

Left on Red reveals how visionary thinkers and risk-takers build great companies Bill Glynn provides an insider's view into some of the world's coolest deals in a refreshingly politically incorrect, intelligent manner. Google, Apple, and YouTube are the products of leaders who break the old rules of business to bring their radical ideas to life. Armed with a wealth of examples and innovative insights, Glynn shows entrepreneurs and executives how to navigate a business landscape often littered with great ideas and innovators who are unprepared to lead..
Price: $15.60 [Notify me when price goes down.]

Cash flow is the foundation of every successful business, but investors do not have to start with their own money to build a business Money can be made by acquiring an asset, turning an idea into a fortune, or building a business, using other peoples moneyOPM. This book will discuss different forms of OPM, how to find OPM, the consequences of using OPM, and the legal aspects and pitfalls of trying to access OPM..
Price: $8.95 [Notify me when price goes down.]

Create systems that run every aspect of your business-so you don't have to.

You didn't start your business just to become a slave to it, but how do you get things done the way you want when you're not there? Self-made millionaire and entrepreneurial expert Brad Sugars shows you how. Brad walks you step-by-step through the entire process of systemizing your business. Discover how to:

• Recognize the ways systems can dramatically increase productivity and profits
• Identify the four key areas in your business to systemize
• Put your systems in place without causing mass panic at work
• Improve processes at every level of your business and stop wasting time and money

Get real results right now when you discover all that Instant Success has to offer!

Instant Advertising * Instant Cashflow * Instant Leads * Instant Profit * Instant Promotions * Instant Referrals * Instant Repeat Business * Instant Sales * Instant Team Building * The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training

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Price: $8.84 [Notify me when price goes down.]

Business leaders need bold strategies to stay relevant and win. In Big Think Strategy, Schmitt shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively. With the tools in this book, any leader can overcome institutionalized small think the inertia, the narrow-mindedness, and the aversion to risk that block true innovation. Your reward? Big, bold, and decidedly doable strategies that excite your employees and leave your rivals scrambling.

Drawing on years of advising corporate leaders on creativity and strategy development, Schmitt explains how to infuse fresh thinking into the planning process. Through his commentary on the Trojan War, the film Fitzcarraldo, and the composer Gustav Mahler, Schmitt uncovers the essence of bold leadership and the levers of revolutionary change. Abundant examples from Apple, Whole Foods, MySpace, IBM, General Electric, the Metropolitan Opera, and the Bill and Melinda Gates Foundation to name a few, show big think strategy in action.

Tested by daring executives in a diverse range of industries, the practical ideas and tools in this book will help you leverage bold ideas in your strategic planning and position your firm uniquely for lasting market relevance and success..
Price: $18.32 [Notify me when price goes down.]

Are you caught up in the financial thinking of the last century? That's when we learned to buy a home and pay it off as quickly as possible It made sense in the conditions that existed back then. It doesn't make sense today. How would you like to:

• Safely leverage and compound assets you didn't realize you had?
• Become your own bank and build family wealth?
• Pile up stock market gains, but never take the losses?
• Lock-in a rich, secure and carefree retirement?
• Transform the IRS into your wealth-building partner?
• Create real wealth, empowering you to help others?
• Get to your existing retirement funds with little or no taxes?
• Leave a fortune to your heirs?

Stop Sitting on Your Assets makes these strategies crystal clear--and you can apply them with security and ease. If you own a home, you owe it to yourself to know about today's new reality: You are sitting on a potential fortune that can safely and confidently be put to work to build a massively abundant financial future. A future so rich that, before this book, could have only existed in your dreams..
Price: $14.35 [Notify me when price goes down.]

Fortune magazine called it "a fascinating book." Harvey MacKay said, "Benton knows what it takes to take you to the top." Executives at companies such as Nabisco, McKinsey, AT&T, and Colgate have found Debra Benton's advice so invaluable that they have paid thousands of dollars for just one coaching session. Editors at magazines from Glamour to Entrepreneur's Business Start-ups, to Working Woman have featured Secrets of a CEO Coach and its practical guidance on moving up the corporate ladder.

Now, the advice that was worth millions to the heads of today's top companies is available in an affordable paperback. It includes timeless advice on how to:

• Control your attitude.
• Align your speech patterns with your intentions.
• Build the self-esteem of people around you.

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Price: $7.63 [Notify me when price goes down.]

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions.

Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the following:

• Brands are underleveraged

• The business strategy is at risk because of inadequate brand platforms

• The business faces a relevance threat caused by emerging subcategories

• The firm's brands are tired and bland

• Strategy is paralyzed by a lack of priority among the brands

• Brands are cluttered and confusing to both customers and employees

• The firm needs to move into the super-premium or value arenas to create margin or sales volume

• Margin pressures require points of differentiation

Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

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Price: $13.95 [Notify me when price goes down.]

The Handbook of Portfolio Mathematics

"For the serious investor, trader, or money manager, this book takes a rewarding look into modern portfolio theory. Vince introduces a leverage-space portfolio model, tweaks it for the drawdown probability, and delivers a superior model. He even provides equations to maximize returns for a chosen level of risk. So if you're serious about making money in today's markets, buy this book. Read it. Profit from it."
—Thomas N. Bulkowski, author, Encyclopedia of Chart Patterns

"This is an important book. Though traders routinely speak of their 'edge' in the marketplace and ways of handling 'risk,' few can define and measure these accurately. In this book, Ralph Vince takes readers step by step through an understanding of the mathematical foundations of trading, significantly extending his earlier work and breaking important new ground. His lucid writing style and liberal use of practical examples make this book must reading."
—Brett N. Steenbarger, PhD, author, The Psychology of Trading and Enhancing Trader Performance

"Ralph Vince is one of the world's foremost authorities on quantitative portfolio analysis. In this masterly contribution, Ralph builds on his early pioneering findings to address the real-world concerns of money managers in the trenches-how to systematically maximize gains in relation to risk."
—Nelson Freeburg, Editor, Formula Research

"Gambling and investing may make strange bedfellows in the eyes of many, but not Ralph Vince, who once again demonstrates that an open mind is the investor's most valuable asset. What does bet sizing have to do with investing? The answer to that question and many more lie inside this iconoclastic work. Want to make the most of your investing skills Open this book."
—John Bollinger, CFA, CMT, www.BollingerBands.com.
Price: $52.10 [Notify me when price goes down.]

At the focal point of every so-called problem, there is a lever. And if we were to only take it up, we could lift our world instead of being frightened and overwhelmed by it.

Leverage is the multiplier effect that lets you create tipping points that help you lift your world. Inspiration for Leverage comes from Archimedes, the early Greek mathematician who proclaimed, "Give me a lever long enough and a place to stand, and I could lift the world." Checketts has written a book that shows us where our levers are in every situation. Because the fast-paced world we live in is all about leverage - those with it, win; those without it, stay mired in the muck.

Leverage contains 25 keys to greater leverage for leadership in business and success in life. You will learn how to:

• Demystify the idea of vision and make it the force for getting where you intend to go. • Discover what you really want and what you must give to get it. • Embrace the 21st Century standard of excellence: What is theoretically possible? • Move beyond conflict resolution to harness the power of opposites. • Turn on your "receptive force" to hear what the world is trying to tell you. • Make commitment the most magnificent word in your vocabulary. • Achieve crystal-clear agreement with those who share your destiny. • Discover four distinct dimensions of thinking that will deepen your understanding and invigorate your intuition. • Expand your partnerships as the most powerful way to extend your leverage. • Know the value of what you create to build the wealth that will last.

Checketts will take you to memorable places, introduce you to fascinating personalities, and explore situations that illustrate the power of the leverage we all seek..
Price: $12.80 [Notify me when price goes down.]