Books about Leverages from Amazon.com

DO YOU HAVE THE OPPORTUNITY TO DO WHAT YOU DO BEST EVERY DAY?

Chances are, you don't. All too often, our natural talents go untapped From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths

To help people uncover their talents, Gallup introduced the first version of its online assessment, StrengthsFinder, in the 2001 management book Now, Discover Your Strengths. The book spent more than five years on the bestseller lists and ignited a global conversation, while StrengthsFinder helped millions to discover their top five talents.

In its latest national bestseller, StrengthsFinder 2.0, Gallup unveils the new and improved version of its popular assessment, language of 34 themes, and much more (see below for details). While you can read this book in one sitting, you'll use it as a reference for decades.

Loaded with hundreds of strategies for applying your strengths, this new book and accompanying website will change the way you look at yourself -- and the world around you -- forever.

AVAILABLE EXCLUSIVELY IN THE NEW & UPGRADED EDITION OF STRENGTHSFINDER 2.0
(using the unique access code included with each book)

* A new and upgraded edition of the StrengthsFinder assessment

* A personalized Strengths Discovery and Action-Planning Guide for applying your strengths in the next week, month, and year

* A more customized version of your top five theme report

* 50 Ideas for Action (10 strategies for building on each of your top five themes)

* The more user-friendly StrengthsFinder 2.0 companion website, with a strengths community area, library of downloadable discussion guides and activities, a strengths screensaver, and a program for creating display cards of your top five themes  

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Price: $11.92 [Notify me when price goes down.]

Inside markets, innovation, and risk

Why do markets keep crashing and why are financial crises greater than ever before? As the risk manager to some of the leading firms on Wall Street–from Morgan Stanley to Salomon and Citigroup–and a member of some of the world’s largest hedge funds, from Moore Capital to Ziff Brothers and FrontPoint Partners, Rick Bookstaber has seen the ghost inside the machine and vividly shows us a world that is even riskier than we think. The very things done to make markets safer, have, in fact, created a world that is far more dangerous. From the 1987 crash to Citigroup closing the Salomon Arb unit, from staggering losses at UBS to the demise of Long-Term Capital Management, Bookstaber gives readers a front row seat to the management decisions made by some of the most powerful financial figures in the world that led to catastrophe, and describes the impact of his own activities on markets and market crashes. Much of the innovation of the last 30 years has wreaked havoc on the markets and cost trillions of dollars. A Demon of Our Own Design tells the story of man’s attempt to manage market risk and what it has wrought. In the process of showing what we have done, Bookstaber shines a light on what the future holds for a world where capital and power have moved from Wall Street institutions to elite and highly leveraged hedge funds..
Price: $13.33 [Notify me when price goes down.]

Profit from Facebook!

High-Impact, Low-Cost Social Marketing That Works!

 

With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost!

• Crafting your Facebook profile for maximum impact
• Getting into the Facebook community: crucial dos and don’ts
• Joining the right Facebook Groups—or starting your own
• Creating a Facebook blog that attracts paying customers
• Promoting products and services with free Facebook Marketplace classifieds
• Hosting your own Facebook events: from company picnics to concerts
• Successfully advertising on Facebook, without overspending
• Promoting your business within today’s most popular Facebook applications
• Tracking the results of your advertising
• Using brand-new viral video marketing techniques
• Driving even more Web traffic to your Facebook pages
• Building your own Facebook applications

Introduction 1

 

1 Targeting Your Profile 5

    Welcome to Facebook Marketing 5

    Welcome to Facebook 7

    Getting Started with Facebook 8

    The Profile Tab 12

        Across the Top 13

        The Search Bar 15

        Name, Photo, Networks, and Status 18

        The Mini-Feed Section 19

        The Friends and Friends in Other Networks Sections 19

        The Photos Section 21

        The Groups Section 23

        The Information Section 24

        The Education and Work Section 24

        The Gifts Section 25

        The Wall Section 25

        Editing Your Profile 25

        Setting Profile Privacy 27

    The Friends Tab 31

        Searching for Friends 31

        Managing Your Friends 33

        Creating Friend Lists 35

    The Inbox Tab 37

        Reading Messages 38

        Avoiding Spam 39

        Reading Notifications 39

        Composing Messages 40

    Getting Help 41

 

2 Facebook Groups 45

    Welcome to Facebook Groups 45

        Messaging Your Members 46

        A Word About Spam 46

    Joining Facebook Groups 47

        What Groups Are Available? 47

        Taking a Look at a Group 51

        How Do I Join a Group? 54

        Which Groups Can I Join? 54

    Creating Your Own Facebook Groups 55

        Creating Your Group 57

        Customizing Your Group 58

        Inviting Friends to Join Your Group 61

        Seeing Your New Group 65

    Managing Your New Group 67

        Deleting a Group 70

 

3 Creating Your Own Pages 71

    Welcome to Facebook Pages 71

    Pages from a Marketing Perspective 72

        Viral Marketing with Pages 73

        Page Authenticity 74

    Finding Pages 75

        Searching for Pages 76

        Browsing Pages by Type 78

        Browsing All Pages 79

    Becoming a Fan of a Page 80

    Examining a Page 83

    Sharing a Page 85

    Creating Your Own Page 88

    Examining Your New Page 92

    Editing Your Page 94

    Updating Your Fans 98

    Promoting Your Page 99

 

4 Hosting Your Own Facebook Events 101

    Welcome to Facebook Events 101

    All About Facebook Events 102

    Checking Out Your Friends’ Events 103

    Taking a Look at an Event 104

        The Information Section 106

        The Description Section 107

        The Other Information Section 109

        The Photos,Video, and Posted Items Section 109

        The Confirmed Guests Section 109

        The Other Invites Section 109

        The Wall 110

        The Event Type and Admins Section 110

    Adding an Event to Your Event List 110

    Browsing for Events 113

    Searching for Events 113

    Creating an Event 115

    Customizing an Event 117

        Uploading the Image for the Event 118

        Setting Event Options 118

        Setting Event Access 119

        Inviting People to Your Event 119

    Seeing Your Event 122

    Managing and Publicizing Your Event 124

        Message All Guests 1....
Price: $15.44 [Notify me when price goes down.]

Cash flow is the foundation of every successful business, but investors do not have to start with their own money to build a business Money can be made - by acquiring an asset, turning an idea into a fortune, or building a business - using Other People's Money - OPM. If one has a credible idea or business proposition, does their homework, and builds a proper foundation, OPM in one form or another should be available. This book will discuss the different types and forms of OPM, the consequences of using OPM, and the legal aspects and pitfalls of trying to access OPM..
Price: $7.94 [Notify me when price goes down.]

While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to their customers and employees. They also identify aspects of blog/new media "netiquette" an important but often misunderstood part of engaging in transparency.

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Price: $13.74 [Notify me when price goes down.]

Praise for The 12 factors of Business Success

"Kevin Hogan is a thinker-and a doer. He has a devoted following that lives by his wisdom. His latest book on achievement is not optional. If you are looking to climb the success ladder, Kevin Hogan's book will be there for you at every rung of the journey-to teach you, to support you, and to encourage you to achieve your dreams."
—Jeffrey Gitomer, author of The Little Red Book of Selling

"One of the most intelligent and genuinely thoughtful books written on the subject of success."
—Mark Joyner, futurist, and #1 bestselling author of Simpleology

"The authors' valuable insights on business success and leadership will help people in any walk of life take their performance to the next level. The 12 Factors of Business Success is an impressive, straightforward, no-nonsense road map to bring out the best in each one of us."
—Steven McWhorter, CEO, Securities America, Inc..
Price: $13.71 [Notify me when price goes down.]

Create systems that run every aspect of your business-so you don't have to.

You didn't start your business just to become a slave to it, but how do you get things done the way you want when you're not there? Self-made millionaire and entrepreneurial expert Brad Sugars shows you how. Brad walks you step-by-step through the entire process of systemizing your business. Discover how to:

• Recognize the ways systems can dramatically increase productivity and profits
• Identify the four key areas in your business to systemize
• Put your systems in place without causing mass panic at work
• Improve processes at every level of your business and stop wasting time and money

Get real results right now when you discover all that Instant Success has to offer!

Instant Advertising * Instant Cashflow * Instant Leads * Instant Profit * Instant Promotions * Instant Referrals * Instant Repeat Business * Instant Sales * Instant Team Building * The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training

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Price: $8.00 [Notify me when price goes down.]

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions.

Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the following:

• Brands are underleveraged

• The business strategy is at risk because of inadequate brand platforms

• The business faces a relevance threat caused by emerging subcategories

• The firm's brands are tired and bland

• Strategy is paralyzed by a lack of priority among the brands

• Brands are cluttered and confusing to both customers and employees

• The firm needs to move into the super-premium or value arenas to create margin or sales volume

• Margin pressures require points of differentiation

Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

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Price: $16.69 [Notify me when price goes down.]

FROM THE BACK COVER: Are you caught up in the financial thinking of the last century? That's when we learned to buy a home and pay it off as quickly as possible. It made sense in the conditions that existed back then. It doesn't make sense today. How would you like to: 1) Safely leverage and compound assets you didn't realize you had? 2) Become your own bank and build family wealth? 3) Pile up stock market gains, but never take the losses? 4) Lock-in a rich, secure and carefree retirement? 5) Transform the IRS into your wealth-building partner? 6) Create real wealth, empowering you to help others? 7) Get to your existing retirement funds with little or no taxes? 8) Leave a fortune to your heirs? STOP SITTING ON YOUR ASSETS make these strategies crystal clear -- and you can apply them with security and ease. If you own a home, you owe it to yourself to know about today's new reality: You are sitting on a potential fortune that can safely and confidently be put to work to build a massively abundant financial future. A future so rich that -- before STOP SITTING ON YOUR ASSETS -- could have only existed in your dreams..
Price: $7.98 [Notify me when price goes down.]