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Citation DetailsTitle: For cause and country: long-term strategic planning has resulted in Wakatu's KONO brand becoming well established in overseas markets, long before Aotearoa's consumers even knew it existed.(EXPORTER SHOWCASE 06)
Author: Gale Reference Team
Publication:NZ Business (Magazine/Journal)
Date: December 1, 2006
Publisher: Thomson Gale
Volume: 20
Issue: 11
Page: 31(1)
Distributed by Thomson Gale.
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