Books about Loyalties from Amazon.com

Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment--and the rest of their lives..
Price: $9.88 [Notify me when price goes down.]

CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractors—customers who complain loudly about the company and switch to competitors at the earliest opportunity.

Based on extensive research, The Ultimate Question shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation. Vivid stories from leading-edge organizations illustrate the ideas in practice.

Practical and compelling, this is the one book—and the one tool—no growth-minded leader can afford to miss..
Price: $2.76 [Notify me when price goes down.]

To longtime sales and customer-service pro Jeffrey Gitomer, boasting about a near-perfect customer-satisfaction rating of 97.5 percent is a major mistake "That means 2.5 percent of your customers are mad and they're telling everyone. And 97.5 percent of your customers will shop anyplace the next time they go to market for your product or service." Based on a philosophy that's been developed through his syndicated business columns and the more than 150 seminars that he gives each year to companies such as Radisson, Sony, NationsBank, and Time Warner Cable, the book outlines his formula for making customers so faithful they "will fight before they switch--and they will proactively refer people to buy from you." Regularly employing oversized type in screaming bold fonts to grab the reader's attention, Gitomer breathlessly recounts his start-to-finish approach to becoming "memorable" to consumers along with illustrative tales of his own encounters with particularly egregious examples of poor service. All of this is bolstered by an ongoing sampling of his inspirational quips and a variety of self-evaluating quizzes designed to pinpoint individual strengths and weaknesses. Take a deep breath, read it straight through, and prepare to delight thy customer! --Howard Rothman.
Price: $12.00 [Notify me when price goes down.]

In From Baghdad, With Love: A Marine, the War, and a Dog Named Lava, Jay Kopelman tells a story that is both tender and thought-provoking--candidly portraying the ugly conditions in wartime Iraq, while also describing his (and his fellow Marines') growing attachment to a scruffy stray puppy. Here Jay Kopelman answers a few questions about his aspirations as a writer, and the effect his book has had on readers.

Questions for Jay Kopelman

Amazon.com: Before you met Lava and had this experience smuggling him out of Iraq, did you ever have ambitions to write a book?

Jay Kopelman: Yes, I'd considered writing a book previously and have started--but not finished--a novel. Not surprisingly, it's a military murder mystery. And I'm still hoping to get it published. I've also been offered a deal by my publisher to write another book. So I guess I'm now officially an author.

Amazon.com: How has the military responded to it given that you broke a number of rules during your adventure with Lava?

Jay Kopelman: I've actually not had any real feedback from the military establishment. In fact, mostly I only get the good-natured ribbing from my contemporaries about how much money I'll make or about who will play me in the movie. When the story first broke a year and a half ago, one of the generals jokingly asked me for an autograph, and I've given the previous commanding general for the 1st Marine Expeditionary Force a signed galley. So, thus far, there's been nothing "official" to which I've had to respond. We'll see what happens now that the book is released and there's going to be a media blitz surrounding the book. What you have to remember, though, is that I really didn't use military assets to get Lava home. Nor did I ever endanger anyone in the military while doing so.

Amazon.com: In the book, you say that you would like it if it can bring hope to people who've lost loved ones in Iraq by showing them how something positive can come out of a brutal situation. Have you heard from people that your book has made them feel better?

Jay Kopelman: I've not yet heard from anyone who's lost a loved one in Iraq or Afghanistan, but I have heard from a counselor who works with the returning Marines at Camp Lejeune, North Carolina, who said she finds the story so very positive and helpful. She's planning to come to the book signing there. I also got an e-mail from a Marine who said that while her unit was in Iraq, they adopted a puppy and tried to bring it home, but he was ultimately put down. She says that the Marines "remember how Charlie the dog helped us. Charlie will always be loved. During a time when we were far from home that dog made us smile." So, I suppose Lava's story does help people remember and gives them hope. I've also heard from people who appreciate my candor describing the conditions in Iraq.

td>

td>

.
Price: $5.43 [Notify me when price goes down.]

The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe.

Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out.

In Part One, you'll be introduced to the key components to building a personality and learn how to:

• Recognize the greatest myth that most marketers blindly follow, and how to get past it
• Use the “UAT Filter” to understand the personality of your organization and products in order to develop a communication strategy that drives your marketing
• Create your company's “marketing backstory” using techniques pioneered by Hollywood screenwriters
• Harness the influence of “accidental spokespeople” and use it to your advantage
• Navigate the roadblocks of using personality that come from bosses, peers, investors, and lawyers, without getting fired or flamed
• Pinpoint and capitalize on the moments where personality can make a difference

Part Two is packed with guides, tools, and techniques to help you flawlessly implement your plan. It features practical, step-by-step lessons that help you effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more.

Don't be another faceless company-learn the new rules for succeeding in the social media era with Personality Not Included.

.
Price: $11.22 [Notify me when price goes down.]

Loyalty is by no means dead. In fact the principles of loyalty . . . are alive and well at the heart of every company with an enduring record of high productivity, solid profits, and steady expansion
From The Loyalty Effect

The business world seems to have given up on loyalty: many major corporations now lose-and have to replace-half their customers in five years, half their employees in four, and half their investors in less than one. Fred Reichheld's national bestseller The Loyalty Effect shows why companies that ignore these skyrocketing defections face a dismal future of low growth, weak profits, and shortened life expectancy. Reichheld demonstrates the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn. He makes a powerful economic case for loyalty-and takes you through the numbers to prove it. His startling conclusion: Even a small improvement in customer retention can double profits in your company. The Loyalty Effect will change the way you think about loyalty, profits, and the nature of business.

Fred Reichheld is a Director Emeritus of Bain & Company and a Bain Fellow. He is also the author of Loyalty Rules!.

.
Price: $5.96 [Notify me when price goes down.]