Books about Mailing from Amazon.com

An exclusive insider's look at the art and science of direct mail creative technique--copy approaches, design, formats, offers--unlike anything ever before assembled In addition to the successful mailings shown and described in this updated edition of Million Dollar Mailings, new topics include killer fundraising letters, the illustrated history of the magalog, and using direct mail to make money on the internet. This insider's look at the art and science of direct mail also contains an overview (complete with illustrations) of new trends in direct mail..
Price: $35.60 [Notify me when price goes down.]

While basic configuration of Postfix is easy, every site has unique needs that call for a certain amount of study. This book, with careful background explanations and generous examples, eases readers from the basic configuration to the full power of Postfix. It discusses the Postfix interfaces to various tools that round out a fully scalable and highly secure email system. These tools include POP, IMAP, LDAP, MySQL, Simple Authentication and Security Layer (SASL), and Transport Layer Security (TLS, an upgrade of SSL). A reference section for Postfix configuration parameters and an installation guide are included. Topics include:

• Basic installation and configuration
• DNS configuration for email
• Working with POP/IMAP servers
• Hosting multiple domains (virtual hosting)
• Mailing lists
• Handling unsolicited email (spam blocking)
• Security through SASL and TLS

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Price: $30.22 [Notify me when price goes down.]

This book is a compilation of 18 research-based Lyme treatments, both antibiotic and non-antibiotic, being used today to successfully fight the disease and its associated conditions. Staying ahead of Lyme disease with treatments that are actively reducing symptoms is a way to eradicate the disease and regain a Lyme symptom-free life again. Each treatment is presented in a user-friendly format: Theory - How and why this treatment works; Pros - What are its benefits; and Cons - Considerations or concerns; and Application - How to carry out this treatment. The author also addresses the effect the disease has upon families and relationships, the caregiving role, and strategies for managing stress and optimizing health. She also provides a resource website, LymeCounseling.com, as an extension of her book..
Price: $14.95 [Notify me when price goes down.]

Nowadays it's no big deal or a girl to travel seventy-five miles. But when Charlotte May Pierstorff wanted to cross seventy-five miles of Idaho mountains to see her grandma in 1914, it was a very big deal indeed. There was no highway except the railroad, and a train ticket would have cost her parents a full day's pay.

Here is the true story of how May got to visit her grandma, thanks to her won spunk, her father's ingenuity, and the U.S. mail.

00-01 CA Young Reader Medal Masterlist and 01 Colorado Children's Book Award (Pic. Bk Cat.)

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Price: $3.19 [Notify me when price goes down.]

More often than not, the words "sendmail configuration" strike dread in the hearts of sendmail and system administrators--and not without reason. sendmail configuration languages are as complex as any other programming languages, but used much more infrequently--only when sendmail is installed or configured. The average system administrator doesn't get enough practice to truly master this inscrutable technology. Fortunately, there's help. The sendmail Cookbook provides step-by-step solutions for the administrator who needs to solve configuration problems fast. Say you need to configure sendmail to relay mail for your clients without creating an open relay that will be abused by spammers. A recipe in the Cookbook shows you how to do just that. No more wading through pages of dense documentation and tutorials and creating your own custom solution--just go directly to the recipe that addresses your specific problem. Each recipe in the sendmail Cookbook outlines a configuration problem, presents the configuration code that solves that problem, and then explains the code in detail. The discussion of the code is critical because it provides the insight you need to tweak the code for your own circumstances. The sendmail Cookbook begins with an overview of the configuration languages, offering a quick how-to for downloading and compiling the sendmail distribution. Next, you'll find a baseline configuration recipe upon which many of the subsequent configurations, or recipes, in the book are based. Recipes in the following chapters stand on their own and offer solutions for properly configuring important sendmail functions such as:

• Delivering and forwarding mail
• Relaying
• Masquerading
• Routing mail
• Controlling spam
• Strong authentication
• Securing the mail transport
• Managing the queue
• Securing sendmail

sendmail Cookbook is more than just a new approach to discussing sendmail configuration. The book also provides lots of new material that doesn't get much coverage elsewhere--STARTTLS and AUTH are given entire chapters, and LDAP is covered in recipes throughout the book. But most of all, this book is about saving time--something that most system administrators have in short supply. Pick up the sendmail Cookbook and say good-bye to sendmail dread..
Price: $6.59 [Notify me when price goes down.]

With more than 250,000 copies sold, the classic text on direct marketing is now even better!

This thoroughly revised edition of Successful Direct Marketing Methods --the "bible" of direct marketing-- includes expanded material on the Internet and other digital media and brand new information on E-business (including E-communications, banners, buttons, E-mail, permission marketing). Also includes E-commerce (online merchandising and usability and navigation of websites) and E-services (online customer service, live operators, online chats, linking with call centers); up-to-the minute coverage of database marketing including data mining and online databases; expanded coverage of consumer privacy issues; new information on customer relationship marketing and teleservices-- and more!

• Completely rewritten and modernized from the last edition to include cutting-edge information on the latest E-tools available to direct marketers
• Now includes real-life business case studies from well known companies like Ford Motor Company, Dell Computer, NutraSweet, and more!

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Price: $9.93 [Notify me when price goes down.]

Advanced Professional Web Design: Techniques and Templates (CSS & XHTML) is the must-have book for advanced designers who want to expand their skills and improve the quality of their designs. Learning CSS technology and continually improving one's design and developer skills is becoming increasingly essential for every Web designer in today's marketplace. This book teaches designers and developers how to bridge the knowledge gap from XHTML table-based design to full CSS-based design, and master the technologies and techniques needed. But the book isn't just about the theory behind design; it's about putting it into practice right away. Using the ~140 customizable designs, designers can use what they learn immediately. This indispensable collection of designs includes 20 CSS-driven templates, 80 XHTML table-based templates, 10 e-newsletter templates, 10 signature templates, and 20 Photoshop designs that can be coded. Too see some of the sample templates that come on the book's companion CD, visit the author's Web site at http://www.a5design.com/a5-book-designs. The book goes well beyond the authors' very successful Professional Web Design: Techniques and Templates by providing advanced tools and techniques that teach how e-commerce and shopping carts work, explain the concept of database-driven sites, and show how to create relative sizing designs, among other important topics. The techniques are taught with an emphasis on CSS, including explanations, examples, and templates that go far beyond existing CSS documentation. The database-driven and e-commerce examples in the book are written using CFML (ColdFusion Markup Language). Because the purpose of this book is to give a high-level explanation of such techniques, the techniques can be easily translated to other languages, such as ASP/ASP.Net, JSP, and PHP. This is a unique training course and free library of templates all in one!.
Price: $18.88 [Notify me when price goes down.]

This book consists of edited conversations between DP's, Gaffer's, their crew and equipment suppliers. As such it doesn't have the same structure as a "normal" film reference book. The aim of CML is to promote the free exchange of ideas among fellow professionals, the cinematographer, their camera crew, manufacturer's, rental houses and related businesses. Kodak, Arri, Aaton, Panavision, Otto Nemenz, Clairmont, Optex, VFG, Schneider, Tiffen, Fuji, Panasonic, Thomson, K5600, BandPro, Lighttools, Cooke, Plus8, SLF, Atlab and Fujinon are among the companies represented..
Price: $34.07 [Notify me when price goes down.]

Well-known direct mail authority provides tricks-of-the-trade in list development. These helpful tips provide a thorough analysis of every criterion which differentiates one list from another, or one segment of a given list from another..
Price: $33.99 [Notify me when price goes down.]