Books about Marketed from Amazon.com

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Price: $1.94 [Notify me when price goes down.]

Cornelia Thurza Crosby's remarkable life (1854-1946) gave rise to a certain amount of legend: she was the first woman to legally shoot a caribou in Maine, held the first Maine Guide license issued, caught (but probably didn't release...) 200 trout in one day, and was rumored to have shot against Annie Oakley in a sharpshooting competition. Julia Hunter's insightful biography separates fact from fiction while exploring the career of a woman who worked tirelessly to promote the sporting life in Maine at the turn of the century.

Miss Crosby was an articulate writer herself, and her column, "Fly Rod's Note Book," was syndicated throughout the eastern United States. The Maine Central Railroad employed her to travel to expositions and fairs, where in her outdoor dress of dark green doeskin with a scandalously short skirt, she stood in front of a small log camp decorated with the paraphenalia and trophies of the sporting life, spoke with passersby about the delights of Maine, and showed them her scrapbook of photographs—enticing them to travel the rails to the woods.

Many of the photographs in her album were taken by E. R. Starbird, a commercial photographer specializing in Maine woods views. Nearly a hundred images—of hunting and fishing, sporting camps, lakes and streams and rivers, are reproduced in the second half of this book, along with an essay on Starbird's work by Earle Shettleworth. Excerpts from Fly Rod's writings add to this fascinating picture of the Maine woods at the turn of the century and provide further insight on the unusual life of this remarkable woman.

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Price: $15.68 [Notify me when price goes down.]

Today, most people use prescription medications. Every year, the multi-billion dollar pharmaceutical industry produces new medicines that treat everything from arthritis to AIDS, from high cholesterol to depression. But, despite recent controversies regarding the safety of drugs, consumers know little about the medications that they ingest and inject. How are these new medicines invented? How do consumers know that drugs are safe and effective? How are they tested? Who regulates their production - and who watches the regulators? How do drug companies produce the vast quantities needed for the marketplace, and why do they market their drugs as they do? The New Medicines leads the reader through the maze of the modern drug industry - from bench to bedside - and provides consumers with a step-by-step understanding of how new medicines are created, approved, marketed, and sold. In addition to explaining how drugs reach the medicine cabinet, the author - an experienced researcher and teacher - provides the scientific and business background for understanding the current controversial issues surrounding new medicines, such as:

• The rise and fall of the COX-2 inhibitors, Vioxx and Celebrex, and the process by which they were invented, approved, and re-evaluated.
• The saga of the cancer drug Erbitux and its creator, the company Imclone, made famous as the centerpiece of the Martha Stewart insider-trading scandal
• The strengths and weaknesses of the approval process of the Food and Drug Administration
• The controversial new marketing techniques of the pharmaceutical industry

A balanced work that provides readers with an unbiased look at the drug industry, The New Medicines will answer the questions of anyone who has ever looked at a bottle of their prescription pills and wondered, "how did that get here?".
Price: $37.00 [Notify me when price goes down.]

This is a detailed, step-by-step report in the new "Excellence in Publishing Report Series" by Communication Unlimited.

In it, Gordon Burgett, author of Publishing to Niche Markets (and 26 other books), explains the thought processes behind and the steps needed to create reports and booklets as part of a larger niche-marketing program that also usually includes a book (or books), speaking, and related ancillary products.

It is divided into five sections: NICHE MARKETING (the concept, selling to a niche, some defining tools, and exceptions), REPORTS (definition, are "white papers" included, length and cost, three example categories with details, and a strategy to get qualified report writers), BOOKLETS (definition, how do they increase one's income, and three detailed examples), REPORT AND BOOKLET COSTS, and SUMMARY.

Lots on experience-based advice about seven different approaches using reports and booklets to enchance one's earning power, display their expertise, and share their information far more widely..
Price: $25.00 [Notify me when price goes down.]