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Mississippi Business Journal,
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Thomson Gale on
December 17, 2007. The length of the article is 723 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation DetailsTitle: Let's try mashing up marketing mix by introducing sixth P: Play.
Author: Michael Graber
Publication:Mississippi Business Journal (Magazine/Journal)
Date: December 17, 2007
Publisher: Thomson Gale
Volume: 29
Issue: 51
Page: A7(1)
Distributed by Thomson Gale.
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