You don't have to be in
advertising (or even in business) to love these laugh-out-loud stories, a result of Allen Rosenshine's nearly 45 years in
advertising The moguls he's known -- many of America's most recognizable captains of industry -- appear in scenes uncustomary to any corporate boardroom. The mobsters he's dealt with come off as characters far more comic than threatening. The megastars he's met, from presidents to pop artists to pro athletes, are captured here as no camera has ever seen them. When these crowds mixed with the madcap world of Madison Avenue, it was never business "as usual."
Funny Business is funny, it's about business, but more than that, it's about being human. It's about all of us -- the only creatures on earth that can really laugh, most meaningfully at ourselves.
* Rosenshine has led one of the world's most successful advertising enterprises, and now he shares his follies, foibles, and foul-ups for all to see.
* Rosenshine has worked with them all, from Muhammed Ali to Joe DiMaggio, from Snoop Doggy Dogg to Michael Jackson, from Lee Iacocca to Lionel Ritchie.
* These stories are a comic counterpoint to the stereotypical view of the world of advertising and the people who populate it.
"Funny Business is very smart and even more entertaining. Anyone who needs a laugh can read almost any story in the book. Business doesn't get much funnier than this." -- Lee Iacocca
"After 9/11, Allen Rosenshine's agency created a wonderfully funny campaign to give New York City a lift when we needed it. It was a perfect example of the idea behind this book, that we can find humor and humanity even in serious situations." - Rudy Giuliani
"Allen Rosenshine is one of the best leaders of a creative enterprise I've ever known. His new book shows him to be a masterful storyteller as well. Funny Businessis witty, engaging, and more than lives up to its title. Prepare to be charmed." - Bob Wright, vice chairman, GE; chairman/CEO, NBC Universal
"I've known Allen Rosenshine as one of advertising's sharpest thinkers. And as you can see in this book, he's also a very funny guy. Even in the stories where I knew what was coming, he had me laughing." - Roger Enrico, chairman, DreamWorks Animation SKG; former chairman/CEO, PepsiCo
"I've shared many laughs for many years with Allen Rosenshine, but none more than these stories. Beyond that, they're insightful, well written, and totally enjoyable even if you're not in advertising or business." - Bruce Crawford, chairman, Omnicom Group; chairman, executive committee, the Metropolitan Opera
"This is a wonderful collection of laugh-out-loud stories, which we don't have enough of these days. And between the laughs, you can also learn a few things. I loved it." - Judith McHale, president/CEO, Discovery Communications
"Allen Rosenshine captures the sense and nonsense of the ad game. It really is `funny business.'" - Jerry Bruckheimer, producer.
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