Books about Merchandising from Amazon.com

A visionary approach to building powerful brand loyalty, this groundbreaking book shows marketers of any commodity how to engage today's increasingly cynical consumers on deeper, emotional levels..
Price: $5.98 [Notify me when price goes down.]

What do you need to do in order to get those creative, hot ideas into a finished product, and into the stores? If you want to know how to start your own fashion company, Fashion for Profit has all the answers of these questions and more: How much money will I need to start my own business? Where will I find the funds to support my venture? What licenses do I need? How do I put a business plan together? How do I cost a garment and make a profit? How do I sell to the retailers?..
Price: $36.00 [Notify me when price goes down.]

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior.

Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area..
Price: $18.00 [Notify me when price goes down.]

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Price: $22.99 [Notify me when price goes down.]

When merchandisers combine the elements of visual merchandising, fixturing and lighting, they create excitement in a store. This book shows you how to create that excitement in any store. The text and illustrations detail the skills needed to become an adept visual merchandiser..
Price: $22.00 [Notify me when price goes down.]

Real World Scenarios for Practical Insights into the Field of Purchasing and Supply Management

Whether you're a purchasing or supply management professional seeking to validate the skills and knowledge acquired through years of practical experience, or a relative newcomer to the field looking to strengthen your resume, the C.P.M. certification from the Institute for Supply Management (ISM) provides you with the means to do so. The Purchasing and Supply Manager's Guide to the C.P.M. Exam was developed to help you prepare for the four modules that comprise the C.P.M. exam, and includes additional study tools designed to reinforce understanding of crucial subject areas.

KEY TOPICS INCLUDE:

• Purchasing Process. Identifying requirements, preparation of solicitations, supplier analysis, contract execution, implementation, and administration.
• Supply Environment. Negotiations, information technology, quality issues, internal relationships, and external relationships.
• Value Enhancement Strategies. Sourcing analysis, supply and inventory management, value enhancing methods, forecasting and strategies.
• Management. Management and organization, and human resource management.

This Study Guide is not sponsored by, endorsed by, or affiliated in any way with the Institute for Supply Management (ISM). ISM and C.P.M. are trademarks or registered marks of the Institute for Supply Management. This publication may be used in assisting students to prepare for the C.P.M. exam, but neither Harbor Light Press nor ISM warrants that use of this publication will ensure passing of the exam.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file..
Price: $31.72 [Notify me when price goes down.]

This edition of Silent Selling captures the direction in which today s retail industry is moving
and leads students beyond the basics of visual merchandising. Readers will benefit
from an understanding of experts recent discoveries and learn valuable new techniques.
They are encouraged to think out of the box, while using Bell s Look-Compare-Innovate
model. With these informational tools, students can learn to create and deliver professional
presentations that will facilitate their move from the classroom to the workplace..
Price: $60.00 [Notify me when price goes down.]

Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting.

This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role.

The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced..
Price: $32.02 [Notify me when price goes down.]

Now in paperback, the inside story of the cartoon kitty that became a multibillion-dollar global enterprise
The only business book to offer an in-depth exploration of the Hello Kitty phenomenon, Hello Kitty tells the amazing story of how the Japanese company Sanrio bucked the odds and transformed a bulbous, all-but-featureless cartoon critter into a multibillion-dollar global business powerhouse. Readers will learn how and why the Hello Kitty brand clicked with children and adults, across cultures, and how it continues to successfully compete, internationally, with Disney and Warner Brothers. This book is packed with valuable lessons about the awesome power of branding, marketing, and licensing to capture the hearts and minds of consumers.

Ken Belson (Tokyo, Japan) covers Japanese business, economics, and government policy for the New York Times. His work has also appeared in BusinessWeek, Fortune, Bloomberg News, the International Herald Tribune, and Barron's, among others. Brian Bremner (Tokyo, Japan) currently serves as Asia Economics Editor for BusinessWeek and writes a weekly column called "Eye on Japan" for BusinessWeek Online..
Price: $14.15 [Notify me when price goes down.]