Books about Metaphorical from Amazon.com

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“In summary, this is a significant book . . . for a multitude of audiences, including scholars, practitioners, students, expatriates, travelers, and those who are simply interested in culture . . . This book is also an ideal reference tool, since the metaphors are easy to remember yet rich in contextual value, and are presented in a logical structure for quick consultation. Overall, this book is enormously appealing, genuinely useful, and a worthy addition to any collection.”

—THUNDERBIRD INTERNATIONAL BUSINESS REVIEW, 2002

In Understanding Global Cultures, Third Edition, the author presents the cultural metaphor as a method for understanding the cultural mindsets of a nation, a cluster of nations, and even a continent. This title emphasizes that metaphors are guidelines that helps such outsiders to quickly understand what members of a culture consider important.

New Features of the Third Edition:

• Develops a cultural metaphor for the base culture of China (the Great Wall), showing how it influenced both a unifying cultural metaphor among the large Chinese Expatriate communities living in various nations (the Chinese family altar) and the cultural metaphor for Singapore (the Hawker Centers).
• Provides a description of cultural metaphors for two continents, Africa and Australia
• Groups cultural metaphors by book parts into overriding themes or general types of cultures such as Authority Ranking, Equality matching, Market Pricing, Cleft, and Torn.

Instructor’s Resources on the Web:

There is now a Web site where instructors can obtain over 100 concepts, applications, and exercises to enrich the learning experiences associated with the Third Edition. Visit the authors website at www.csusm.edu/mgannon, or click here.

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Price: $37.25 [Notify me when price goes down.]

Harry the Hypno-potamus is a collection of metaphorical stories that deal with a variety of physical and behavioral problems faced by children. Embedded in each story is a metaphor as well as hypnotherapeutic techniques that can be used as part of a comprehensive approach to the diagnosis and treatment of a host of disorders. Reading the title story, “How Harry the Hypno-potamus Got His Name,” to a child is a wonderful way to introduce him or her to the idea of hypnosis as well as understanding the power of the child’s imagination. The thirty-two illustrated stories feature animals in the Ashland Zoo that rely on the guidance and support of Dr. Dan, the zoo’s vet, to help master such problems as: --Phobias and anxiety attacks --Pain management --Sleep disorders --Asthma and other serious medical disorders --Habits and habit control --Death and dying A clinician may wish to read one of the stories with a child or may find it more suitable to adapt the techniques to his own unique style. Some of the therapeutic interventions are very problem specific while others are more general and can be used for a variety of conditions. Each story contains full-color illustrations and is designed so that a specific story can be read by the clinician to the child. In addition, there is introductory clinical material included that explains how to use the book and the stories it contains, as well as additional references..
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This text is the first to systematically look at the type and style of parables as a genre across literary and religious lines. While parables have inspired transformation for 3,000 years, they still remain a neglected literary genre. No systematic attempt has been made to explain how parables work in practice. Beginning with the basics, this book moves from describing what constitutes a parable all the way to how parables can be crafted to influence particular audiences. The author gathers example parables from Christian, Jewish, Muslim, Buddhist, and literary sources, which further exemplifies the universal way parables inspire change.

The word "parable" is a transliteration of a Greek word meaning "to throw beside." Parables are the metaphorical comparison of two life situations. A short story is thrown beside the life experience of a hearer. When hearers make metaphorical comparisons between the two situations, hearers take the lesson to heart and change. The metaphorical comparison is made at the subconscious level allowing hearers to bypass the cognitive mental roadblocks they normally use to keep themselves from discerning the truth. An "Ah Ha" moment results in life-changing insight. The interpretation of parables is always context sensitive. Each parable lives in two contexts, the context of the parable story itself and the context in which hearers live..
Price: $14.96 [Notify me when price goes down.]

by a leading specialist in Indian religion, study of nature of the universe and reality as experienced by human beings. Focus on Advaita Vedanta, explores use of metaphors and comparison with western concepts.
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This book offers a new approach to the analysis of the multiple meanings of English modals, conjunctions, conditionals, and perception verbs. Although such ambiguities cannot easily be accounted for by feature-analyses of word meaning, Eve Sweetser's argument shows that they can be analyzed both readily and systematically. Meaning relationships in general cannot be understood independently of human cognitive structure, including the metaphorical and cultural aspects of that structure. Sweetser shows that both lexical polysemy and pragmatic ambiguity are shaped by our metaphorical folk understanding of epistemic processes and of speech interaction. Similar regularities can be shown to structure the contrast among root, epistemic and speech act uses of modal verbs, multiple uses of conjunctions and conditionals, and certain processes of historical change observed in Indo-European languages. Since polysemy is typically the intermediate step in semantic change, the same regularities observable in polysemy can be extended to an analysis of semantic change..
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