Books about Methodological from Amazon.com

Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future..
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Carolyn Ellis, the leading proponent of autoethnography, weaves both methodological advice and her own personal stories into an intriguing narrative about a fictional graduate course she instructs Through Ellis's interactions with her students, you are given useful strategies for conducting a study, including the need for introspection, the struggles of the budding ethnographic writer, the practical problems in explaining results of this method to outsiders, and the moral and ethical issues that get raised in this intimate form of research..
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Text assists students and professionals in the understanding of the range of methodological approaches available to examine clinical issues and phenomena. Features how to begin the research process, practice assessments, 21 additional articles, expanded introductory material, and principles. Previous edition: c1998. Softcover, hardcover also available. .
Price: $26.22 [Notify me when price goes down.]

Case studies of individual language learners are a valuable means of illustrating issues connected with learning, using, and in some cases, losing another language. Yet, even though increasing numbers of graduate students and scholars conduct research using case studies or mix quantitative and qualitative methods, there are no dedicated applied linguistics research methods texts that guide one through the case study process. This book fills that gap.

The volume provides an overview of case study methodology and examples of published case studies in applied linguistics, without attempting to be a comprehensive survey of the innumerable case studies that exist. The case studies presented here involve teachers and learners of English and various other languages in North America and other parts of the world. Advice is also given about how to conduct and publish case studies.

Case Study Research in Applied Linguistics is designed for students, both undergraduate and graduate, as well as other scholars seeking to understand case study methods and their applications in research on language learners and language users in a variety of contexts. Applied linguists working in other subfields will find the volume useful in their own research and in their supervision and evaluation of others1 case studies.

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Price: $26.38 [Notify me when price goes down.]

‘Network’ is a heavily overloaded term, so that ‘network analysis’ means different things to different people. Specific forms of network analysis are used in the study of diverse structures such as the Internet, interlocking directorates, transportation systems, epidemic spreading, metabolic pathways, the Web graph, electrical circuits, project plans, and so on. There is, however, a broad methodological foundation which is quickly becoming a prerequisite for researchers and practitioners working with network models.

From a computer science perspective, network analysis is applied graph theory. Unlike standard graph theory books, the content of this book is organized according to methods for specific levels of analysis (element, group, network) rather than abstract concepts like paths, matchings, or spanning subgraphs. Its topics therefore range from vertex centrality to graph clustering and the evolution of scale-free networks.

In 15 coherent chapters, this monograph-like tutorial book introduces and surveys the concepts and methods that drive network analysis, and is thus the first book to do so from a methodological perspective independent of specific application areas.

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Price: $71.56 [Notify me when price goes down.]

Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature. Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market segments.
This second edition of Market Segmentation updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new chapter on the pros and cons of the mixture model. The book starts with a framework for considering the various bases and methods available for conducting segmentation studies. The second section contains a more detailed discussion of the methodology for market segmentation, from traditional clustering algorithms to more recent developments in finite mixtures and latent class models. Three types of finite mixture models are discussed in this second section: simple mixtures, mixtures of regressions and mixtures of unfolding models. The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models. The fourth part covers four major approaches to applied market segmentation: geo-demographic, lifestyle, response-based, and conjoint analysis. The final concluding section discusses directions for further research..
Price: $125.19 [Notify me when price goes down.]

Archaeologists have been developing artifact typologies to understand cultural categories for as long as the discipline has existed Dwight Read examines these attempts to systematize the cultural domains in premodern societies through a historical study of pottery typologies. He then offers a methodology for producing classifications that are both salient to the cultural groups that produced them and relevant for establishing cultural categories and timelines for the archaeologist attempting to understand the relationship between material culture and ideational culture of ancient societies. This volume should be valuable to upper level students and professional archaeologists across the discipline..
Price: $47.20 [Notify me when price goes down.]

Social Network Analysis comprises a toolbox of scientific methods for investigating relations between actors. The author of this book argues that even recognized scientists apply this popular research methodology without seriously considering its pitfalls. His study demonstrates how certain factors can interfere with the processes of data collection and data analysis, and therefore lead to invalid or unreliable results. The book begins with an introduction into the methods of social network analysis and then presents one of the most comprehensive discussions of literature on the issue of its validity. Afterwards it describes the author's study, which applies a simulation technique to investigate the influence of various factors on common measures in social network analysis. The results presented at the end give important hints concerning the proper use of network analysis. The book addresses users and students of social network analysis in sociology, political sciences and economics..
Price: $48.60 [Notify me when price goes down.]