Books about Millennial from Amazon.com

It happens in America every four decades and it is about to happen again. America's demand for change in the 2008 election will cause another of our country's periodic political makeovers. This realignment, like all others before it, will result from the coming of age of a new generation of young Americans-the Millennial Generation-and the full emergence of the Internet-based communications technology that this generation uses so well. Beginning in 2008, almost everything about American politics and government will transform-voting patterns, the fortunes of the two political parties, the issues that engage the nation, and our government and its public policy.

Building on the seminal work of previous generational theorists, Morley Winograd and Michael D. Hais demonstrate and describe, for the first time, the two types of realignments-"idealist" and "civic"-that have alternated with one another throughout the nation's history. Based on these patterns, Winograd and Hais predict that the next realignment will be very different from the last one that occurred in 1968. "Idealist" realignments, like the one put into motion forty years ago by the Baby Boomer Generation, produce, among other things, a political emphasis on divisive social issues and governmental gridlock. "Civic" realignments, like the one that is coming, and the one produced by the famous GI or "Greatest" Generation in the 1930s, by contrast, tend to produce societal unity, increased attention to and successful resolution of basic economic and foreign policy issues, and institution-building.

The authors detail the contours and causes of the country's five previous political makeovers, before delving deeply into the generational and technological trends that will shape the next. The book's final section forecasts the impact of the Millennial Makeover on the elections, issues, and public policies that will characterize America's politics in the decades ahead..
Price: $16.47 [Notify me when price goes down.]

Building on the concepts they first developed in Generations and 13th Gen, Neil Howe and William Strauss now take on Generation Y, or, as they call them, the Millennials Unlike their rather distressing portrait of the more reactive Generation X (the 13th Gen), or the negative stereotypes that abound about today's kids, this is all good news. According to Howe and Strauss, this group is poised to become the next great generation, one that will provide a more positive, group-oriented, can-do ethos. Huge in size as well as future impact, they're making a sharp break from Gen-X trends and a direct reversal of boomer youth behavior. Why? Because, as a nation, we've devoted more concern and attention their way than to any generation in, well, generations.

Using their trademark paradigm, which places each generation as part of a larger historical cycle with four generations to a cycle, the authors not only describe these kids as they are now (as the first year sets off for college, the last yet to be born) but launch into projections for the future. A sampling of their potential influence in this decade: pop music will become more melodic and singable and sitcoms more melodramatic and wholesome; there will be a new emphasis on manners, modesty, and old-fashioned gender courtesies; and they'll resolve the long-standing debates about substance abuse. "They will rebel against the culture by cleaning it up, rebel against political cynicism by touting trust, rebel against individualism by stressing teamwork, rebel against adult pessimism by being upbeat, and rebel against social ennui by actually going out and getting a few things done." Scanning the future further, this hero generation will have to confront some major crises. But, for a group that has never known war or famine, will it be an opportunity or a calamity? Much of Millennials Rising is familiar territory rehashed, and the profiles and prophecies just too general. But it's hard to resist this hopeful vision for our children and the future. --Lesley Reed.
Price: $9.34 [Notify me when price goes down.]

Born in 1982, the Millennial Generation (aka: Generation Y) is no longer made-up of just kids and teens.the eldest are now graduating college and entering the professional workforce en masse! Competition is fierce to recruit them, so this means YOU need to know how to effectively recruit, manage and retain them. Most GenX and Boomer bosses have no clue who these young adults really are or what makes them tick, so they find this book to be extremely valuable! Much was written about Millennials back when they were young kids and teenagers, but Millennials Incorporated is the premier book about who they are NOW as 20-somethings. They are one of the most unique generations our country has ever seen! And with Boomers retiring by the millions over the next 5-15 years, Millennials are in high demand to be our next generation of managers, executives and leaders! Here is a small sample of what you'll learn: -- Key Millennial Traits All Employers Need to Know -- Common Complaints Managers Have About Millennial Professionals -- Hot Buttons for Attracting & Recruiting Millennial Professionals -- Solid Strategies for Managing & Retaining Millennial Professionals -- Sound Solutions for Motivating Millennial Professionals.and Some Motivation Busters!.
Price: $10.75 [Notify me when price goes down.]

From sushi and karaoke to martial arts and technoware, the currency of made-in-Japan cultural goods has skyrocketed in the global marketplace during the past decade. The globalization of Japanese "cool" is led by youth products: video games, manga (comic books), anime (animation), and cute characters that have fostered kid crazes from Hong Kong to Canada. Examining the crossover traffic between Japan and the United States, Millennial Monsters explores the global popularity of Japanese youth goods today while it questions the make-up of the fantasies and the capitalistic conditions of the play involved. Arguing that part of the appeal of such dream worlds is the polymorphous perversity with which they scramble identity and character, the author traces the postindustrial milieux from which such fantasies have arisen in postwar Japan and been popularly received in the United States..
Price: $14.96 [Notify me when price goes down.]

By 2012 total college enrollment is projected to exceed 15.8 million, and a new generation of students and their attitudes, beliefs, and behaviors will be in the forefront of this enrollment boom. Now is the time for student affairs practitioners to consider new learning and service strategies, rethink student development theories, and modify educational environments. This volume provides a foundation for understanding the incoming generation of students and to offer suggestions on how to educate and serve them more effectively.

This best selling issue is the 106th volume of the Jossey-Bass higher education report New Directions for Student Services..
Price: $21.82 [Notify me when price goes down.]

Jesus is coming back! On this issue Evangelicals are united.But ask, "When will he return? Before or after the millennium? What will the millennium be like? What exactly is our hope?" and you enter a bewildering maze of options all claiming to be the right one.In this book Stanley J. Grenz provides historical and biblical, as well as theological, perspective on the four major positions help by evangelicals--postmillennialism, dispensational premillennialism, historic premillennialism and amillennialism. Assessing the strengths and weaknesses of each position, he seeks to cut a new path through the maze that reaffirms the valid insights of each and sounds a fresh note of hope in an age of shattered illusions.As an added bonus readers will find that Grenz takes note of some of the latest development in dialog between dispensatinalists and convenant theologians. The result has been some modifications in long-held positions that have brought the two groups closer together..
Price: $9.54 [Notify me when price goes down.]

Gen Y-those individuals born after 1980-are making an indelible mark on our culture Raised on praise and technology, they are savvier and more confident than any prior generation Their characteristic values, like social responsibility and authenticity, drive their actions. A majority of the 78 million Gen Yers in the U.S. have entered the workforce, creating a new dynamic. Millennial Leaders presents 28 success stories from brilliant Gen Y leaders and those professionals who have studied this social phenomenon-from a 14 year-old political appointee to a finalist on "The Apprentice." Through interviews and insights, this book shows experienced leaders (i.e., Traditionalists, Baby Boomers, and Generation X) how to manage, motivate, and communicate with Gen Y, and how to best utilize their talents. The book also provides Generation Y with over 100 strategies for achieving career and personal success. Learn what turns them on and off, how to retain them as employees, and how to cultivate their natural entrepreneurism for your benefit..
Price: $12.20 [Notify me when price goes down.]

At the 2007 Shepherds' Conference, Pastor John MacArthur delivered a controversial message entitled, "Why Every Self-Respecting Calvinist is a Premillennialist". In this book, Dr. Sam Waldron addresses the assertions of MacArthur historically, exegetically and theologically. Although his arguments are rigorous, the entire tenor of the book is level-headed and irenic. This "friendly response" grants modern day Amillennialists the opportunity to thoughtfully engage their Dispensational brethren..
Price: $11.69 [Notify me when price goes down.]

Strategies for a New Generation of Consumers in Music, Movies, Television, the Internet, and Video Games.

In this new book, William Strauss and Neil Howe do for the entertainment industry what they did for colleges, the armed forces, and others who design or sell products for today's young people. They explain how, and why, Millennials have grown up to be so different from what nearly everybody expected--and how to turn this new youth tide to your advantage.

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Price: $49.00 [Notify me when price goes down.]