Books about Misuses from Amazon.com

The 100 Words series continues to set the standard for measuring and improving vocabulary, with a new title focusing on words that are best known for getting people into linguistic trouble. 100 Words Almost Everyone Confuses and Misuses is the perfect book for anyone seeking clear and sensible guidance on avoiding the recognized pitfalls of the English language.

Each word on the list is accompanied by a concise and authoritative usage note based on the renowned usage program of the American Heritage® Dictionaries. These notes discuss why a particular usage has been criticized and explain the rules and conventions that determine what's right, what's wrong, and what falls in between. Troublesome pairs such as affect / effect, blatant / flagrant, and disinterested / uninterested are disentangled, as are vexing sound-alikes such as discrete / discreet and principal / principle. Other notes tackle such classic irritants as hopefully, impact, and aggravate, as well as problematic words like peruse and presently.

A great graduation gift or stocking stuffer for anyone who cares about language, 100 Words Almost Everyone Confuses and Misuses is guaranteed to help keep writers and speakers on the up-and-up!.
Price: $2.37 [Notify me when price goes down.]

Advance praise for Philip Plait s Bad Astronomy

"Bad Astronomy is just plain good! Philip Plait clears up every misconception on astronomy and space you never knew you suffered from." --Stephen Maran, Author of Astronomy for Dummies and editor of The Astronomy and Astrophysics Encyclopedia

"Thank the cosmos for the bundle of star stuff named Philip Plait, who is the world s leading consumer advocate for quality science in space and on Earth. This important contribution to science will rest firmly on my reference library shelf, ready for easy access the next time an astrologer calls." --Dr. Michael Shermer, Publisher of Skeptic magazine, monthly columnist for Scientific American, and author of The Borderlands of Science

"Philip Plait has given us a readable, erudite, informative, useful, and entertaining book. Bad Astronomy is Good Science. Very good science..." --James "The Amazing" Randi, President, James Randi Educational Foundation, and author of An Encyclopedia of Claims, Frauds, and Hoaxes of the Occult and Supernatural

"Bad Astronomy is a fun read. Plait is wonderfully witty and educational as he debunks the myths, legends, and 'conspiracies that abound in our society. 'The Truth Is Out There' and it's in this book. I loved it!" --Mike Mullane, Space Shuttle astronaut and author of Do Your Ears Pop in Space?.
Price: $5.99 [Notify me when price goes down.]

Meticulously researched and tightly argued, Beyond Chutzpah points to a consensus among historians and human rights organizations on the factual record of the Israel-Palestine conflict. Norman G. Finkelstein exposes the corruption of scholarship and the contrivance of controversy shrouding human rights abuses, and interrogates the new anti-Semitism. This paperback edition adds a preface analyzing recent developments in the conflict, and a new afterword on Israel's construction of a wall in the West Bank..
Price: $9.63 [Notify me when price goes down.]

CHOICE MAGAZINE Outstanding Academic Title for 2007

"In addition to discussing relevant content, the various contributors to the book are excellent communicators. Sentences are clear, paragraphs are coherent, and chapters fulfill the promise of their introductions, and readers will benefit from the diagrams, figures, and charts that are used to enhance the text. I enjoyed reading this book and recommend it highly. This book will be of particular interest to advanced students, academics, and practitioners. Although statistical background is necessary to comprehend the advanced analytical techniques, most readers are likely to benefit from the overviews provided in this well-written book."

-Guldem Gokcek, JOURNAL OF MARKETING



The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.  

Key Features: 

• Appeals to users as well as suppliers of marketing research: Comprehensive topics in marketing research (such as philosophy, techniques, and applications) are delivered in a reader-friendly, applications-oriented, and non-mathematical fashion. 
• Covers many cutting-edge techniques of data collection and analysis: Traditional quantitative techniques, innovative qualitative techniques, and emerging online methods are presented. 
• Provides a broad range of current ideas and applications: The contributors address models of the impact of marketing mix variables, segmentation, brand equity, satisfaction, customer lifetime value, and marketing ROI. Chapters on international marketing research and marketing management support systems are also included.

Talk to the author!
http://www.terry.uga.edu/%7Ergrover/hb_main.html

(20061205).
Price: $104.00 [Notify me when price goes down.]

"Christopher Wanjek uses a take-no-prisoners approach in debunking the outrageous nonsense being heaped on a gullible public in the name of science and medicine Wanjek writes with clarity, humor, and humanity, and simultaneously informs and entertains."
-Dr. Michael Shermer, Publisher, Skeptic magazine; monthly columnist,
Scientific American; author of Why People Believe Weird Things

Prehistoric humans believed cedar ashes and incantations could cure a head injury. Ancient Egyptians believed the heart was the center of thought, the liver produced blood, and the brain cooled the body. The ancient Greek physician Hippocrates was a big fan of bloodletting. Today, we are still plagued by countless medical myths and misconceptions. Bad Medicine sets the record straight by debunking widely held yet incorrect notions of how the body works, from cold cures to vaccination fears.

Clear, accessible, and highly entertaining, Bad Medicine dispels such medical convictions as:
* You only use 100f your brain: CAT, PET, and MRI scans all prove that there are no inactive regions of the brain . . . not even during sleep.
* Sitting too close to the TV causes nearsightedness: Your mother was wrong. Most likely, an already nearsighted child sits close to see better.
* Eating junk food will make your face break out: Acne is caused by dead skin cells, hormones, and bacteria, not from a pizza with everything on it.
* If you don't dress warmly, you'll catch a cold: Cold viruses are the true and only cause of colds.


Protect yourself and the ones you love from bad medicine-the brain you save may be your own..
Price: $4.99 [Notify me when price goes down.]

A brave, moral argument for cloning and its power to fight disease.

A timely investigation into the ethics, history, and potential of human cloning from Professor Ian Wilmut, who shocked scientists, ethicists, and the public in 1997 when his team unveiled Dolly—that very special sheep who was cloned from a mammary cell. With award-winning science journalist Roger Highfield, Wilmut explains how Dolly launched a medical revolution in which cloning is now used to make stem cells that promise effective treatments for many major illnesses. Dolly's birth also unleashed an avalanche of speculation about the eventuality of cloning babies, which Wilmut strongly opposes. However, he does believe that scientists should one day be allowed to combine the cloning of human embryos with genetic modification to free families from serious hereditary disease. In effect, he is proposing the creation of genetically altered humans. 20 illustrations..
Price: $4.30 [Notify me when price goes down.]

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Coen illuminates the heretofore undescribed character structure of pathologically dependent patients. He attends not only to the developmental and structural aspects of pathological dependency, but to the constellation of behavioral features that regularly accompanies it. Investigating such topics as repetitive sexualization, the inner sense of "defect," superego corruption, and the perverse use of the object, Coen extends the reach of psychoanalytic characterology and provides a foundational statement about the psychology of analytic stalemates..
Price: $162.27 [Notify me when price goes down.]