Books about Mobilize from Amazon.com

Uncover your nonprofits hidden sales force! Heres how to turn your nonprofits staff, board, and volunteers into active marketing representatives! Use this new guide to put together a successful promotional campaign based on the most persuasive tool of all: personal contact. Whether your goal is raising funds, recruiting volunteers, or selling tickets, the old saying, people buy from people, is as true as ever. A postcard, phone call, face-to-face visit, even an e-mailfrom someone we knowcuts through, gets our attention, and is more likely than anything to get us to act. Marketing Workbook Volume II: Mobilize People for Marketing Success shows you how to mobilize your entire organization, its staff, volunteers, and supporters in a focused, one-to-one marketing campaign. This unique guide gives you complete instructions, real-life examples, and detailed worksheets to create an effective campaign. Regardless of the size of your organization, you can use the ten steps in this book to: Reach ongoing fundraising, membership, enrollment, and volunteer recruitment goals; Plan and carry out capital campaigns and generate attendance for major special events; Build name recognition and awareness of your organization or cause; Increase the skills and confidence of everyone associated with your nonprofit to be effective marketing representatives. Each workbook also comes with Pocket Guide for Marketing Representatives, a pocket guide available for all your representatives. In it, they can record key campaign messages and find motivational reminders. Complete, easy-to-follow steps make the process doable! Using the same concise style as in his top-selling Marketing Workbook Volume I, author Gary J. Stern shows you step-by-step how to: Get your organizations support for the campaign; Define the campaigns scope and create a master action plan; Form a marketing task force to set goals and strategies; Recruit people for the right roles; Motivate and give ongoing follow-up and support to representatives; Celebrate your successes and evaluate the campaign. The workbook also gives you: Four marketing representative roles and how they work; A simple and effective formula for targeting the best prospects; Detailed instructions and sample agendas for motivational trainings; 25 tips for marketing representatives to increase their effectiveness; Clear worksheets to keep your campaign organized and on track..
Price: $14.75 [Notify me when price goes down.]

Living Supply Chains contains much more than its title suggests This fine book challenges modern managers to consider again the role of supply chains in their businesses and offers genuine answers to the questions they face. John Gattorna highlights the way forward in matching supply and customer demand." Michael Andrews, Director, Tenon Ltd John Gattorna has brought Supply Chain right into the executive suite where it belongs. The opportunity for business leaders clearly outlined in Living Supply Chains is to create real organizational alignment with your end markets, and in the process better comprehend the role leadership and people play in making supply chain an integral part of a High-Performance business." Jeffrey Russell, Managing Partner, Supply Chain Asia Pacific, Accenture The challenge of supply chains has long been omnipresent, but as our world becomes more complex and our supply lines longer, the power of our supply chain management capabilities to create and destroy value is magnified. Why do our supply chains succeed or fail? The answer lies in alignment. The alignment of the needs and values of our customers, our own organisation and our suppliers.When it works it's truly magnificent, and what makes it work is people. People are at the heart of "Living Supply Chains", and the key to a better supply chain future." Jon Bumstead, Strategy & Business Planning Director , DHL EXEL Supply Chain John Gattorna is one of the most original thinkers in the fast-changing arena of supply chain management. He has pioneered the idea of "dynamic alignment"which is so powerfully presented in this ground-breaking book. If proof were needed that successful companies compete through their supply chain capability, then this fascinating book provides it." Martin Christopher, Professor of Marketing & Logistics, Cranfield School of Management, author of bestselling "Logistics and Supply Chain Management" "Dr Gattorna has enlivened the book with real examples from around the world .both insightful and highly readable" Ralph Evans, CEO, FAICD " J. Sainsbury recently lost share in the market by failing with their supply chain. Wal-mart and Dell won in the market by getting theirs right. Smart supply chains can be decisive.In the J Sainsbury debacle, there was nothing wrong with the strategy, except no one thought to check if the personnel in the company were capable of delivering such complex and sophisticated plan within such a short timeframe, and they are paying the price now. Unfortunately, this is not an isolated example - it is happening every day. Living Supply Chains is unique in looking beyond the systems and technology of your company, to developing the role of people and behaviour in placing customer-focused supply chains at the heart of their enterprise. Based on John Gattorna's empirical research, Living Supply Chains shows you how to drive the design and management of your supply chains by starting with your customers and understanding their dominant buying behaviours'. In most cases, only 3 or 4 of these will be dominant' and should then be hardwired' into the organization's selling approaches, performance indicators and logistics operations. With quick' diagnostics and guidelines executives can use to rapidly identify and close performance gaps, logistics and supply chain management can finally move from the hands of the functional specialists, to the executives.Analysts and shareholders alike have recognized that taking back control of this vital area of business will have the most fundamental impact on future share price performance..
Price: $49.05 [Notify me when price goes down.]

How do you motivate the volunteers on your staff? Are you "burning out" your best people? What can you do with the pew-sitters? Do you find it hard to ask for help? This insightful, practical book by Marlene Wilson, an international authority on volunteerism, will help you answer these and other questions about volunteers in the church. Problems in any church's volunteer program can be corrected, says Wilson. We can learn to care as much about people as we do about programs by using sound principles for human resource management. This new book for all churches points out common problems, establishes management principles, answers questions, and offers a plan to turn the volunteer challenge into a reality..
Price: $6.01 [Notify me when price goes down.]

Many communities have overwhelming needs that God's church can meet, but only if local churches, businesses, and ministries combine their resources Citing scores of practical examples and easily implemented ideas, Daniel Bernard illustrates how pervasive city problems can be solved and how the city can actually be transformed through unified efforts. His organization, Somebody Cares, Tampa Bay, is a role model for trans-denominational unity. By bringing ministry leaders together with pastors and businesspeople, this organization takes God's love and the necessities of life to needy individuals and families. Success stories and startling ideas from ministry leaders around the world provide pastors and laypeople with the tools they need. This book is a call to action for people everywhere who care about evangelism, racial reconciliation, and community transformation..
Price: $1.98 [Notify me when price goes down.]

According to the authors, how fast and how often a company can develop new products can determine whether or not it survives Nayak and Deschamps integrate activities in R & D, strategy, product development, and marketing to form a comprehensive view of the product creation process that leads to value creation for three stakeholder groups - employees, customers, and owners. They first identify seven core competencies of a world-class product creation process: understanding customers, developing a product strategy and portfolio, using a disciplined development process, incorporating concepts of program management, encouraging effective teamwork, marshaling resources, and facilitating the process. The book concludes by showing managers how to mobilize for large-scale and continuous organizational change and improvement..
Price: $2.00 [Notify me when price goes down.]

You re on your way to a pivotal meeting but the flight s been delayed. You need to notify your client, make some last minute adjustments to your presentation, and figure out the fastest route from the airport to their office. In short, you really need to have your office with you. The answer? MOBILIZE YOURSELF! explains how to maximize the mobility of the technology you have today and it provides smart answers about the mobile technologies and services you might be considering. From PDAs to the wireless Web, this comprehensive guide packs the insights and solutions that keep you and your technology up and running when you travel. Get the technologies that take you farther!Learn how to choose, customize, and synchronize notebook computers, Pocket PCs, and other mobile devices Evaluate your connectivity options infrared, wired and wireless LANs, cyber cafes, and more Make your e-mail, files, corporate data, and favorite Microsoft Office applications road-ready and secure Do more with less gear get driving directions, enjoy music and video, even manage your stocks and expenses on mobile devices Help your company stay agile with sales automation, ERP, and other applications for mobile employees Know how to buy accessories and gadgets that aren t just cool, but solve real business problems.
Price: $0.20 [Notify me when price goes down.]