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The Moviegoer
Winner of the 1961 National Book AwardThe dazzling novel that established Walker Percy as one of the major voices in Southern literature is now available for the first time in Vintage paperback. The Moviegoer is Binx Bolling, a young New Orleans stockbroker who surveys the world with the detached gaze of a Bourbon Street dandy even as he yearns for a spiritual redemption he cannot bring himself to believe in. On the eve of his thirtieth birthday, he occupies himself dallying with his secretaries and going to movies, which provide him with the "treasurable moments" absent from his real life. But one fateful Mardi Gras, Binx embarks on a hare-brained quest that outrages his family, endangers his fragile cousin Kate, and sends him reeling through the chaos of New Orleans' French Quarter. Wry and wrenching, rich in irony and romance, The Moviegoer is a genuine American classic..
Price: $7.09
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Walker Percy Remembered: A Portrait in the Words of Those Who Knew Him
Walker Percy (1916-1990), the reclusive southern author most famous for his 1961 novel The Moviegoer, lived most of his adult life in Covington, Louisiana In the spirit of traditional southern storytelling, this biography of Percy takes its shape from candid interviews with his family, close friends, and acquaintances Their voices—sometimes in agreement, sometimes not—reveal the ways Percy interacted with the people in his very deliberately chosen environment. In thirteen interviews, we get to know Percy through his lifelong friend Shelby Foote, his brothers LeRoy and Phin Percy, his former priest, his housekeeper, and former teachers, among others, all in their own words. Over the course of the interviews, readers learn intimate details of Percy's writing process; his interaction with community members of different ethnic, religious, and socioeconomic backgrounds; and his commitment to civil rights issues. Presenting Percy from a variety of vantage points, David Harwell provides new material to help us better understand Percy's existential questionings and offers a more comprehensive treatment of the writer's character than traditional biographies provide. What emerges is a multidimensional portrait of Percy as a man, a friend, and a family member..
Price: $15.59
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Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents
"Marketing to Moviegoers" is the essential guide to film marketing Although there are many resources available about how to make a film, there are few about how to get your film seen once it's made and none that reveal the closely-guarded marketing secrets of the major motion picture studios. The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know. This book will be indispensable for film marketing executives, consumer product marketers, students, and people new to the filmmaking field. It provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business. *Learn how to get your film seen by the public *Learn how to inspire confidence in and generate excitement among investors and distributors *Find practical solutions and strategies that you can apply to your own film *Learn the secret strategies of the major studios, and find out information on market research that the studios don't want the moviegoing public to know.
Price: $70.10
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The Moviegoer's Companion (A Think Book)
How many times has James Bond been told he’s going to die? In which film did the co-star get eaten by hungry pigs? Which director gave his audiences an extra fright by making their seats vibrate? Was “The Madness of King George III” really renamed “The Madness of King George” so that American audiences didn’t think they had missed the first two installments? And who shot a 90-minute movie in one take? If you have a burning desire to know the answers to these questions and hundreds more like it, this book is a must. Facts, fiction, statistics, lists—it’s the best collection of film trivia you’ll ever read. .
Price: $5.99
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Marketing to Moviegoers: A Handbook of Strategies and Tactics
While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the second edition of his comprehensive guidebook, Marketing to Moviegoers, veteran film and TV journalist Robert Marich plumbs the depths of the strategies and tactics used by studios to market their films to consumers. Packed with real life examples and useful data, this new edition blends practical, up-to-date information with theory to clearly explain all aspects of promoting motion pictures. Marketing to Moviegoers: A Handbook of Strategies and Tactics takes readers carefully through all of the key components of film marketing. From creative strategy, market research, and advertising to publicity, product placement, and distribution to theaters, Marich's book covers everything film professionals need to know to mount a successful marketing campaign. Each chapter contains a wealth of useful information—including the historical background of the business, sample market research documents and advertising budgets, comments from successful industry insiders, and over thirty-five tables—and offers intriguing insight into the strategies of modern promotion. Most other film marketing books focus mainly on marketing by independent distributors, but Marich specifically outlines the marketing methods of the six major Hollywood studios, which are notoriously secretive about these methods, while also detailing the marketing plans of the independent and foreign film sectors. In addition, he examines in depth the effectiveness of both new and old media, especially the ways in which the advent of the Internet has both helped and hindered the movie marketing process. While many books have been written on the business-to-business aspect of film promotion, Marich's volume is one of the few that focuses on the methods used to sell motion pictures to those who truly make or break a film's success—the public. This essential reference contains detailed examples, more than twenty illustrations, and a comprehensive glossary of marketing terms. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all film professionals and filmmaking students. .
Price: $23.07
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