Books about Networks from Amazon.com

"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.

For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.

Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan.
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Do you think that healthy food couldn't possibly taste good? Does the idea of "eating healthy" conjure up images of roughage and steamed vegetables? Author Ellie Krieger, host of Food Network's Healthy Appetite, will change all that. A registered dietitian, Ellie is also a lover and proponent of good, fresh food, simply but deliciously prepared. And she's not about denial--no nonfat foods here, because when you take the fat out of natural foods, in go the chemicals. Don't deny yourself butter--use a pat of it, but put it front and center on those mashed potatoes, so you can revel in it with all your senses. The Food You Crave is all you'll need to change the way you eat and change the way you feel. It contains 200 recipes that cover every meal of the day and every craving you might have. Every recipe contains a complete nutritional breakdown, as well as tips on ingredients and techniques that will keep you eating smart and eating well..
Price: $15.74 [Notify me when price goes down.]

Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.

When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.

Using tools and data straight from Forrester, you ll learn how to:



-Evaluate new social technologies as they emerge

-Determine how different groups of consumers are participating in social technology arenas

-Apply a four-step process for formulating your future strategy

-Build social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers

Timely and insightful, this book is required reading for executives seeking to protect and strengthen their company s public image.

"Groundswell is jammed with big ideas, useful stories, and quotable stats. This is the new industrial revolution. Are you on board?"

-Seth Godin, author, Meatball Sundae

"This book will rock your world, if social technology hasn't rocked it already. It's a tsunami of unstoppable force. Amazon, Procter & Gamble, Facebook, Google, and Dell are profiting from the crest of the wave. Are you? Li and Bernoff are the apostles of the tsunami. This book will be your bible."

-Scott Cook, Founder and Chairman of the Executive Committee, Intuit

Groundswell provides practical advice on how to stay nimble and flexible in an ever-morphing digital world. Enabling your company to respond to change quickly especially when talking to and supporting your consumers is essential for business success.

-Cathie Black, President, Hearst Magazines

"The first phase of the Internet was about getting everyone connected. In this next phase, which changes the way we work, live, play, and learn, we re starting to realize the value of those connections as well as the new communications and experiences those interactions lead to the human network. Groundswell effectively documents this shift and underscores the opportunities available to all from this major market transition."

-John T. Chambers, Chairman and CEO, Cisco

"Heed the Groundswell! It's critical reading and helped us master the new dynamics of social media."

-Christina Norman, President, MTV

"Groundswell is a comprehensive look at the tidal wave of change engulfing marketers. Nobody should attempt to engage the newly empowered and emboldened consumer without first hearing what Li and Bernoff have to say on the subject."

-Clark Kokich, CEO, Avenue A | Razorfish

"Social technologies and the groundswell impact every business and organization worldwide. Li and Bernoff have written an insightful book that takes a refreshing research-driven approach to helping businesses transform themselves and successfully navigate this new dynamic landscape."

-Steve Rubel, Senior Vice President, Edelman Digital, and columnist for Advertising Age.
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All-in-One is All You Need

Fully revised for the latest exam release, this authoritative volume offers thorough coverage of all the material on the Certified Information Systems Security Professional (CISSP) exam. Written by a renowned security expert and CISSP, this guide features complete details on all 10 exam domains developed by the International Information Systems Security Certification Consortium (ISC²). Inside, you'll find learning objectives at the beginning of each chapter, exam tips, practice questions, and in-depth explanations. CISSP All-in-One Exam Guide, Fourth Edition will not only help you pass the test, but also be your essential on-the-job reference.

Covers all 10 subject areas on the exam:

• Access control
• Application security
• Business continuity and disaster recovery planning
• Cryptography
• Information security and risk management
• Legal, regulations, compliance, and investigations
• Operations security
• Physical (environmental) security
• Security architecture and design
• Telecommunications and network security

The CD-ROM features:

• Simulated exam with practice questions and answers
• Video training from the author
• Complete electronic book

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Price: $44.86 [Notify me when price goes down.]

CCNA Official Exam Certification Library, Third Edition, is the newest edition of the all-time best-selling CCNA self-study preparation package This comprehensive review and practice package is designed for the latest CCNA® 640-802 exams. The two books contained in this package, CCENT/CCNA ICND1 Official Exam Certification Guide, Second Edition, and CCNA ICND2 Official Exam Certification Guide, Second Edition, present complete reviews and a more challenging and realistic preparation experience. The books are updated to cover all the new 640-802 exam objectives, such as security, wireless, IPv6, and troubleshooting.

What can you do with the CCNA Official Exam Certification Library?

• Assess your knowledge with chapter-opening quizzes
• Review key concepts with Exam Preparation Tasks
• Practice with hundreds of exam questions on the CD-ROM
• Learn about more complex topics with over one hour of video training

CCNA Official Exam Certification Library, Third Edition, presents you with an organized test preparation routine through the use of proven series elements and techniques. “Do I Know This Already” quizzes open each chapter and allow you to decide how much time you need to spend on each section. Chapter ending Exam Preparation Tasks sections help drill you on key concepts you must know thoroughly and help increase your speed in answering questions, a difficult hurdle many candidates face on the new exams. Final Preparation chapters guide you through tools and resources to help you craft your final study plan. Special troubleshooting sections help you master the complex scenarios you will face on the exam.

The companion CD-ROMs contain a powerful testing engine with over 400 questions that allow you to focus on individual topic areas or take complete, timed exams. The test engine also includes simulation and testlet questions, and all questions are available in study mode and test mode. The assessment engine also tracks your performance and provides feedback on a chapter-by-chapter basis, presenting question-by-question remediation to the text.

The bonus DVDs contain more than 60 minutes of personal video mentoring from the author focused mainly on the topic of subnetting. These videos help bring difficult subnetting concepts to life and make learning easy.

Well-regarded for its level of detail, assessment features, and challenging practice questions, this completely revised and updated edition provides you with more detailed information and more realistic practice exercises than any other CCNA study guide, enabling you to succeed on the exam the first time.

Best-selling author and senior instructor Wendell Odom shares preparation hints and test-taking tips, helping you to identify areas requiring further study and to improve your conceptual and hands-on knowledge. The material is presented in a concise manner, focusing on increasing your understanding of exam topics and preparing you for the numerous challenges the exams present.

These official study guides help you master all the topics on the CCNA exams, including:

• TCP/IP and OSI networking models
• Operating Cisco routers and LAN switches
• Ethernet switch configuration and troubleshooting
• Virtual LANs and Spanning Tree Protocol
• Wireless LANs
• IP addressing and subnetting
• Routing protocols
• Router configuration and troubleshooting
• Static and connected routes
• VLSM and route summarization
• IP access control lists
• OSPF and EIGRP configuration
• WAN configuration and troubleshooting
• Frame Relay
• Network Security and VPNs
• NAT
• IPv6
• Troubleshooting

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Price: $35.26 [Notify me when price goes down.]

Do you want to get ahead in life?

Climb the ladder to personal success?

The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins.

In Never Eat Alone, Ferrazzi lays out the specific steps—and inner mindset—he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him.

The son of a small-town steelworker and a cleaning lady, Ferrazzi first used his remarkable ability to connect with others to pave the way to a scholarship at Yale, a Harvard MBA, and several top executive posts. Not yet out of his thirties, he developed a network of relationships that stretched from Washington’s corridors of power to Hollywood’s A-list, leading to him being named one of Crain’s 40 Under 40 and selected as a Global Leader for Tomorrow by the Davos World Economic Forum.

Ferrazzi's form of connecting to the world around him is based on generosity, helping friends connect with other friends. Ferrazzi distinguishes genuine relationship-building from the crude, desperate glad-handling usually associated with “networking.” He then distills his system of reaching out to people into practical, proven principles. Among them:

Don’t keep score: It’s never simply about getting what you want. It’s about getting what you want and making sure that the people who are important to you get what they want, too.

“Ping” constantly: The Ins and Outs of reaching out to those in your circle of contacts all the time—not just when you need something.

Never eat alone: The dynamics of status are the same whether you’re working at a corporation or attending a society event— “invisibility” is a fate worse than failure.

In the course of the book, Ferrazzi outlines the timeless strategies shared by the world’s most connected individuals, from Katherine Graham to Bill Clinton, Vernon Jordan to the Dalai Lama.

Chock full of specific advice on handling rejection, getting past gatekeepers, becoming a “conference commando,” and more, Never Eat Alone is destined to take its place alongside How to Win Friends and Influence People as an inspirational classic..
Price: $13.00 [Notify me when price goes down.]

Completely Revised for the New 2007 Version of the CCNA Exam (#640-802)

Cisco networking authority Todd Lammle has completely updated this new edition to cover all of the exam objectives for the latest version of the CCNA exam. Todd’s straightforward style provides lively examples, easy-to-understand analogies, and real-world scenarios that will not only help you prepare for the exam, but also give you a solid foundation as a Cisco networking professional.

Packed with updated topics that have been added to the 2007 version of the CCNA exam, this updated study guide features expanded coverage of key topic areas plus new material on switching, network address translation, and OSPF. Inside, find the complete instruction you need, including:

• Full coverage of all exam objectives in a systematic approach, so you can be confident you’re getting the instruction you need for the exam
• Practical hands-on exercises and labs to reinforce critical skills,
• Real-world scenarios that put what you’ve learned in the context of actual job roles
• Challenging review questions in each chapter to prepare you for exam day
• Exam Essentials, a key feature in each chapter that identifies critical areas you must become proficient in before taking the exam

• CD-ROM Includes:
• Chapter Review Questions
• Four Full-Length Practice Exams
• 200 Electronic Flashcards
• Audio and Video Instruction from Todd Lammle
• Full book in searchable PDF format

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Price: $27.41 [Notify me when price goes down.]

Eight years ago, Alton Brown set out to create a cooking show for a new generation. The result was Good Eats, one of Food Network’s most popular programs. Four years ago, Brown set out to write a cookbook for people who would rather understand their food than follow a recipe. A mix of cutting-edge graphics and a fresh take on preparing food, I’m Just Here For the Food became one of the bestselling cookbooks of the year—and received the James Beard Foundation/KitchenAid Book Award as best reference book.

This year, to commemorate and celebrate this success story (more than 300,000 copies in print), STC is pleased to announce I’m Just Here For the Food: Version 2.0.. This special edition features 15 brand-new recipes, 20 pages of additional material, and 4 removable refrigerator magnets—along with everything that made the original a classic instruction manual for the kitchen. Each of the book’s 15 sections is a module on a given cooking method—from pan searing to pressure cooking, stewing to steaming—with a “master” recipe and a varied selection of recipes that epitomize the technique. The text is accented throughout with food facts, history and lore, and science..
Price: $12.97 [Notify me when price goes down.]