Books about Newsroom from Amazon.com



When MBAs Rule the Newsroom
An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today´s media and uncovers how investigative and informative reports are being replaced by demands for high-profit, ‘reader-friendly´ journalism. Includes a new preface to the paperback edition..
Price: $1.74 [Notify me when price goes down.]


A Step-by-Step Guide to Social Media Marketing and Web 2.0 Optimization
The social Web has leveled the Internet playing field. You, your business, and your book are no longer at the mercy of the large search engines as more and more consumers and businesses are turning to the social Web for help making buying decisions. But, the good news is optimizing your presence in the social Web is not as difficult as you may think!

A Step-by-Step Guide to Social Media Marketing and Web 2.0 Optimization is a straightforward, easy-to-follow strategy that will lead you through the social media and Web 2.0 optimization process and help you to make your mark in the social Web.

Topics covered include (with links to examples and resources):

Creating an optimized Web site

Starting a blog or podcast

Optimizing your blog or RSS feed

Social Bookmarking sites like Technorati and del.icio.us

Sharing on sites like Digg and Propeller

Sharing media sites like Flickr and YouTube

Using Social Networking sites like Facebook and MySpace

Creating Social Media Newsrooms and Releases

Using widgets and badges.
Price: $9.99 [Notify me when price goes down.]



Writing and Producing Television News: From Newsroom to Air
Drawing on the insights and experiences of reporters, anchors, producers, assignment editors, web journalists, graphic artists, and newsroom executives from across the country, Writing and Producing Television News: From Newsroom to Air is not merely a production manual, but rather a guide to newsroom writing and producing. The book immerses students in the everyday challenges that face journalists in professional television newsrooms, largely through the device of a fictional town called Lakedale, where many of the examples and exercises are set.
From the very beginning of the book students are thrust into the roles of decision makers, learning about the many factors that will enable them to function as producers and reporters. Functioning as both a text- and a workbook, it integrates dozens of original examples, exercises, and assignments covering a broad spectrum of material, from breaking news to features. The book also introduces a wide range of story formats, from simple anchor readers and voiceovers to such complex structures as sound-bite stories and news packages. In addition to scriptwriting, the exercises and assignments cover such ancillary areas as graphics, headlines, teases, newscast organization, live reporting, web-based journalism, and anchoring, as well as news judgments and ethical decision making.
Writing and Producing Television News is an ideal text for undergraduate courses in broadcast journalism..
Price: $39.70 [Notify me when price goes down.]


Dark Days in the Newsroom: McCarthyism Aimed at the Press
Dark Days in the Newsroom traces how journalists became radicalized during the Depression era, only to become targets of Senator Joseph McCarthy and like-minded anti-Communist crusaders during the 1950s. Edward Alwood, a former news correspondent, describes this remarkable story of conflict, principle, and personal sacrifice with noticeable élan. He shows how McCarthy's minions pried inside newsrooms thought to be sacrosanct under the First Amendment, and details how some journalists mounted a heroic defense of freedom of the press while others secretly enlisted in the government's anti-communist crusade.

Relying on previously undisclosed documents from FBI files along with personal interviews, Alwood provides a richly informed commentary on one of the most significant moments in the history of American journalism. Arguing that the experiences of the McCarthy years profoundly influenced the practice of journalism, he shows how many of the issues faced by journalists in the 1950s prefigure today's conflicts over the right of journalists to protect their sources..
Price: $20.09 [Notify me when price goes down.]



Editing for Today's Newsroom: New Perspectives for A Changing Profession (Communication Textbook Series)
Through anecdotes, history, and analysis, this book offers sound advice to prepare prospective editors for the full range of their duties: editing copy, determining what is news, understanding graphics and design, directing coverage, managing people, and coping with a spectrum of ethical and legal dilemmas.
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Price: $14.26 [Notify me when price goes down.]


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