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Radar Principles for the Non-Specialist, Third Edition (Paperback)
Radar Principles for the Non-specialist, Third Edition continues its popular tradition: to distill the very complex technology of radar into its fundamentals, tying them to the laws of nature on one end and to the most modern and complex systems on the other. It starts with electromagnetic propagation, describes a radar of the utmost simplicity, and derives the radar range equation from that simple radar. Once the range equation is available, the book attacks the meaning of each term in it, moving through antennas, detection and tracking, radar cross-section, waveforms and signal processing, and systems applications. At the finish, the reader should be able to do an acceptable, first-order radar design, and to critique the designs of others. Students, engineers, scientists, and managers will benefit from this book. New to this edition: Every section of each chapter was revised in some way. The more noticeable enhancements are the additions of equation numbers, more numerical examples, table and figures showing many of the concepts numerically, and exercises for almost all the concepts. These enhancements make the book easier to learn from (and teach out of). Key Features of the Book
Concise, self-contained chapters for quick and easy comprehension of concepts.
A practical glossary to help readers look up and apply key radar terms.
The 294 pages include 97 figures, 6 tables, 253 equations, and 61 exercises.
Numerous exercises that reinforce the concepts and their real-life application.
A comprehensive solution set (Mathcad and RTF files) for the vast majority of the exercises is available from the publisher upon request..
Price: $39.00
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Introduction to Accounting for Non-Specialists
Introductory Accounting for Non-Specialists is aimed at a single-semester module in accounting and finance The text provides a first-level look at financial and managerial accounting and basic finance for non-specialist students. The approach is to achieve a balance between the technical aspects and underlying concepts. The book is aimed at users of accounting information. Students (as future users of accounting information) need to understand the basic ideas and assumptions that lie behind the numbers. They do not need to become expert preparers of accounting information but should know enough of the mechanics to make sense of the sources of the numbers, and to understand how new information would change (for example) the profit/balance sheet position. The “quadrant” system of analyzing transactions is used as a model that allows non-specialists to develop an insight into how double-entry works. The overall key objective is to enable the reader to critically analyse and discuss both the external financial reporting and the internal management information aspects of accounting at an introductory level. In other words, having studied the book students should be able to understand and be able to apply the ideas and techniques presented and to evaluate the usefulness and limitations of them. The book is pedagogically well developed and includes learning objectives, tasks, examples, case studies, diagrams, summaries, review questions and exam questions. Answers are provided to the majority of the review and exam questions at the back of the book..
Price: $34.90
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Computing for Non-Specialists
Assuming no previous knowledge of computer science or information technology, this book discusses key computing concepts in a lucid and accessible manner to provide invaluable insight into this increasingly high-tech world. This book provides not only basic knowledge, but also an implication of the more complex theoretical issues involved in how computers work, software, common business applications, computer programs, the Internet, human-computer interaction, computer security, and the growing relationship between computers and society. For anyone who wants or needs a broad overview of computer science and information technology..
Price: $3.88
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The School Library Media Specialist as Manager
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Business Accounting and Finance: For Non Specialists
Business Accounting and Finance for Non Specialists is aimed at non-specialist students of accounting and finance on a first course in the subject. It gives a lively and wide-ranging survey of the basic principles of finance, financial accounting and management accounting. The unique approach taken in the first Section of the book is to look at small to medium sized business organisations and their role in the economy – how they are set up, factors in their success and failure and how they source funds for expansion. This leads to discussion of the role of financial markets and their need for financial information. Sections 2 and 3 then give an account of financial and management accounting principles, respectively. The text is clearly written and technical jargon is minimal - any technical terms are clearly explained and a glossary of terms is provided. The book does not present the hurdle of double-entry bookkeeping at an early stage – students can progress through the book without double-entry. Illustrative case studies and reference to real-life business examples are used to bring the technical information to life. Business Accounting and Finance for Non-specialists includes a large number of worked examples, to give students valuable practice in using their new skills. Other pedagogic elements include aims and learning outcomes, summaries, Case Studies with questions and solutions, individual learning activities, self-test questions with answers provided in the book, and exercises - the answers to which are divided between the book and the Lecturer’s Guide/Website..
Price: $50.48
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Marketing in a Nutshell: Key concepts for non-specialists
Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a nutshell makes the authors marketing know-how and expert insights accessible to all. *Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment's notice *Concise, easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques *Credible and expert marketing insights from leading marketing consultants especially for non-specialists.
Price: $22.47
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