Books about One name from Amazon.com

"When everybody zigs, zag," says author Marty Neumeier in this fresh view of brand strategy ZAG follows the ultra-clear "whiteboard overview" style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn:

- why me-too brands are doomed to fail
- how to "read" customer feedback on new products and messages
- the 17 steps for designing “difference” into your brand
- how to turn your brand’s “onliness” into a “trueline” to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to “stretch” your brand without breaking it
- how to succeed at all three stages of the competition cycle

ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.

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Price: $11.99 [Notify me when price goes down.]

From one of the top parenting websites—a comprehensive naming guide featuring the unique Babynames com popularity ratings.

Forget those traditional lists of names and their meanings—in guiding readers step-by-step through the naming process, as well as the seven things to consider, this book will help parents decide upon a name perfectly suited to their child and family. The only baby name book to draw upon the opinions of 1.2 million parents, each listing features a popularity rating derived from website feedback as well as the top personality traits associated with the name. Readers can also browse lists of names organized in unique ways such as names for sports fans or fiction lovers, and names to be avoided..
Price: $5.99 [Notify me when price goes down.]

"Robert Irwin, perhaps the most influential of the California artists, moved from his beginnings in abstract expressionism through successive shifts in style and sensibility, into a new aesthetic territory altogether, one where philosophical concepts of perception and the world interact. Weschler has charted the journey with exceptional clarity and cogency. He has also, in the process, provided what seems to me the best running history of postwar West Coast art that I have yet seen."--Calvin Tomkins.
Price: $11.19 [Notify me when price goes down.]

When we read an English translation of the Bible we define the words within it according to our modern vocabulary allowing our culture and language to influence how we read and interpret the Bible. The Bible was written by ancient Hebrews whose culture and language was very different from our own and must be read and interpreted through their eyes. When we define the names of God using our culture and language we lose the Hebraic meanings behind the original Hebrew names of God. Consequently the true nature and character of God is hidden behind the veil of time and culture. By understanding the various names of God through the vocabulary and language of the ancient Hebrews, the nature and character of God is revealed to us in a new light. The prophet Zechariah described the character of God with the words "sh'mo ehhad" translated as His Name is One (Zechariah 14:9). This phrase beautifully describes the character of God from a Hebraic perspective that is lost to us through translation and unfamiliarity with ancient Hebrew culture..
Price: $11.65 [Notify me when price goes down.]

This portrait of the tragic and triumphant events of September 11, 2001 contains a brief visual history of the building of the World Trade Center and Pentagon; a minute-by-minute illustrated account of the attacks; the evacuation and rescue attempts; the heroic efforts of firefighters, police officers, EMTs, search dogs, volunteers and everyday New Yorkers; the leadership response from President George W. Bush and New York City Mayor, Rudolph W. Giuliani; the candlelight vigils, prayer services, flag displays and patriotism in New York and around the world; and the victims, including sketches of some of those lost, who encompass many faiths, colours and nationalities. The book also features original essays by authors including Maya Angelou..
Price: $7.45 [Notify me when price goes down.]

Jon Moore: A nanotech-enhanced warrior who wants nothing more than a quiet life and a way back to his strange home world. Lobo: An AI-enhanced Predator-Class Assault Vehicle, a mobile fortress equipped for any environment from the seabed to interstellar space. TWO WOLVES IN A GALAXY OF LARGER PREDATORS!

Jon Moore wanted only to relax on the pristine planet of Macken--but Macken was the secret battleground of two megacorporations, both determined to control the local jump gate and the riches of an undeveloped world. Moore was too valuable a tool not to be used, whether or not he was willing. What the corporations didn't realize was that Moore had a mind of his own and a conscience that wouldn't let him quit until he'd righted the wrong they'd tricked him into making. And Moore had Lobo--or just possibly Lobo had Jon Moore, because this Assault Vehicle had a mind of its own, too.

Finding allies and enemies among terrorist groups and elite mercenaries, gun-runners and the only kind of government possible on a frontier short on rules and long on riches, Jon and Lobo fight to a climax with a corporate army that can't afford to leave any witnesses. Exotic settings, fast action, real tech, mechanically-enhanced animals -- and a beautiful woman who's as deadly as a cobra!

One Jump Ahead: the first novel in the Jon & Lobo series.
Price: $3.69 [Notify me when price goes down.]

When this book first appeared in 1982, it introduced readers to Robert Irwin, the Los Angeles artist "who one day got hooked on his own curiosity and decided to live it." Now expanded to include six additional chapters and twenty-four pages of color plates, Seeing Is Forgetting the Name of the Thing One Sees chronicles three decades of conversation between Lawrence Weschler and light and space master Irwin. It surveys many of Irwin's site-conditioned projects--in particular the Central Gardens at the Getty Museum (the subject of an epic battle with the site's principal architect, Richard Meier) and the design that transformed an abandoned Hudson Valley factory into Dia's new Beacon campus--enhancing what many had already considered the best ever book on an artist..
Price: $16.47 [Notify me when price goes down.]

For centuries, African American women have been remaking the world, giving testament to the power of hope, courage, and resilience. But it took the inspired generosity of Oprah Winfrey to honor fully the many gifts of sisterhood. For three amazing days–from May 13 to 15, 2005–a distinguished group of women was invited to celebrate the enduring achievements of twenty-five of their mentors and role models–and in the process pay tribute to the long, glorious tradition of African American accomplishment.

The brilliant centerpiece of the weekend was the reading aloud of Pearl Cleage’s poem “We Speak Your Names,” written especially for the occasion and appearing here for the first time in this beautiful keepsake book. As deeply moving in print as it was during that weekend of love and praise, the poem names each of the women honored: Dr. Maya Angelou, Coretta Scott King, Diahann Carroll, Toni Morrison, Nikki Giovanni, Rosa Parks, Katherine Dunham, and other legends of the brightest magnitude. With heartfelt eloquence, Pearl Cleage (herself a luminary of the younger generation) celebrates her distinguished elders’ strength, their magic, their sensuality, their loving kindness, their faith in themselves, and the priceless example of their lives. In her introduction, the poet shares: “My sisters, here, there, and everywhere, this poem is for you. Use it, adapt it, pass it on. . . .”


Destined to become a classic, We Speak Your Names is a treasure to keep forever and a precious, inspiring gift for the ones you love..
Price: $5.21 [Notify me when price goes down.]

Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise®, his secret formula for becoming a Genuine Brand. Making the right promise, keeping it, and fulfilling your BrandPromise commitment will transform your business or organization into a “one-of-a-kind” brand that customers, employees, and shareholders will trust and support for years to come.

“A brand's promise is the new currency for success,” says Knapp, who teaches from personal experience, having built or advised hundreds of successful brands worldwide. Duane Knapp's Promise philosophy has been highly acclaimed and extensively referenced and quoted in hundreds of publications and books.

Brand success rests on three principles:

1) Provide a unique experience with products or services that enhance your customer's lives

2) Inspire employee partnership, passion, and support

3) Create a perception of exceptional value and distinctive benefits and deliver on your promise.

Genuine Brands make a promise and keep it. This promise begins with a different mindset than business as usual. It's not just about doing a good job-it's about optimizing the emotional and functional benefits from a customer's perspective.

The BrandPromise applies to every type of organization, from associations, philanthropic enterprises (charities and non-profits), and personal brands (celebrities, athletes and executives), to professional service firms (doctors), entrepreneurs, small businesses, and member-centric businesses (credit unions and co-ops). Knapp provides insights from a wide range of executives and leaders with in-depth analyses of many Genuine Brands, including Ketel One, Costco, the Make-A-Wish Foundation, Destination Marketing Association International, SAFE Credit Union, Annika Sorenstam, Callison Architecture, RK Dixon, Bartell Hotels, and Tourism Vancouver.

The BrandPromise book reveals the secrets that all kinds of organizations including associations, philanthropic enterprises (charities and non-profits), and personal brands (celebrities, athletes and executives), to professional service firms, such as doctors, entrepreneurs, small businesses, and member-centric businesses such as credit unions and co-ops.

The BrandPromise also explains how celebrities can utilize the secrets of BrandScience to enhance their image and perceptions and features a Brand Profile on Annika Sorenstam.

According to Knapp, “Annika’s strategy is a perfect guide for any individual or celebrity that is interested in optimizing their success.

“Great stars may be born, but it’s the celebrities that embrace the principles of BrandScience that enjoy long term brand success.”

The BrandPromise features insights from other celebrities including Oprah, Greg Norman, and Rachael Ray.

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Price: $10.95 [Notify me when price goes down.]