Books about Opinion from Amazon.com

The noted critic and a Palestinian now teaching at Columbia University,examines the way in which the West observes the Arabs..
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According to super pollster John Zogby, whom The Washington Post calls “the maverick predictor,” the conventional wisdom about the United States–that we’re isolated from the world, politically fragmented, and inclined toward material pleasure–isn’t just flawed; it may be 180 degrees from the truth. In this far-reaching and illuminating look at contemporary American life, Zogby reveals nothing less than The Way We’ll Be. Drawing on thousands of in-depth surveys conducted especially for the book, Zogby points out where we’re headed–politically, culturally, and spiritually.

The American dream is in transition; it is rapidly being redefined by four meta-movements: living with limits as consumers and citizens; embracing diversity of views and ways of life; looking inward to find spiritual comfort; and demanding authenticity from the media, our leaders, and leading institutions. Spearheaded by today’s eighteen-to-twenty-nine-year-olds–the “First Global” generation–Americans are becoming more internationalist, consensus-oriented, and environmentally conscious and less willing to identify themselves by the things they do to earn or spend their money. But this is more than a youth tide. Americans of all ages are moving beyond old divides–red state/blue state, pro-life/pro-choice, beer drinker/wine connoisseur–to form a new national consensus that will shape the nation for decades to come.

Zogby’s cogent analysis of the data yields an astonishing perspective on Americans’ thoughts, feelings, and beliefs, now and in coming years. Understanding this emerging reality will be key for

• leaders in all fields who want to reach audiences that are more media-savvy, better informed, and more technologically enabled than ever before

• individuals in search of rewarding and fulfilling careers in tomorrow’s growth fields

• politicians and CEOs looking to marry policies and practices to the rising demand for social responsibility

• anyone who wants to market to the emerging new American consensus

Beyond telling a fascinating story, the conclusions in this book are a must-read for everyone from Main Street to Madison Avenue to Capitol Hill. Filled with expert analysis and insight from one of today’s most successful predictors and trend spotters, The Way We’ll Be will redefine how we view America’s future..
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Just when you thought the last thing the world needed was another book on weeknight cooking, along comes an entirely fresh take on the subject As they do on their weekly show, host Lynne Rossetto Kasper and producer Sally Swift approach their topic with attitude and originality, making The Splendid Table’s How to Eat Supper one of the most engaging cookbooks of this or any other year.

As loyal listeners know, Lynne and Sally share an unrelenting curiosity about everything to do with food. Their show, The Splendid Table, looks at the role food plays in our lives—inspiring us, making us laugh, nourishing us, and opening us up to the world around us. Now they have compiled all the most trenchant tips, never-fail recipes, and everyday culinary know-how from the program in How to Eat Supper, a kitchen companion unlike any other.

This is no mere cookbook. Like the show, this book goes far beyond the recipe, introducing the people and stories that are shaping America’s changing sense of food. We don’t eat, shop, or cook as we used to. Our relationship with food has intensified, become more controversial, richer, more pleasurable, and sometimes more puzzling. How to Eat Supper gives voice to rarely heard perspectives on food—from the quirky to the political, from the grassroots to the scholarly, from the highbrow to the humble—and shows the essential role breaking bread together plays in our world.

How to Eat Supper takes you through a plethora of inviting recipes simple enough to ensure success even if you’ve never cooked before. And if you are experienced in the kitchen, you’ll find challenging new concepts and dishes to spark your imagination..
Price: $18.25 [Notify me when price goes down.]

We live in an era where image is nearly everything, where the proliferation of brand-name culture has created, to take one hyperbolic example from Naomi Klein's No Logo, "walking, talking, life-sized Tommy [Hilfiger] dolls, mummified in fully branded Tommy worlds." Brand identities are even flourishing online, she notes--and for some retailers, perhaps best of all online: "Liberated from the real-world burdens of stores and product manufacturing, these brands are free to soar, less as the disseminators of goods or services than as collective hallucinations."

In No Logo, Klein patiently demonstrates, step by step, how brands have become ubiquitous, not just in media and on the street but increasingly in the schools as well. (The controversy over advertiser-sponsored Channel One may be old hat, but many readers will be surprised to learn about ads in school lavatories and exclusive concessions in school cafeterias.) The global companies claim to support diversity, but their version of "corporate multiculturalism" is merely intended to create more buying options for consumers. When Klein talks about how easy it is for retailers like Wal-Mart and Blockbuster to "censor" the contents of videotapes and albums, she also considers the role corporate conglomeration plays in the process. How much would one expect Paramount Pictures, for example, to protest against Blockbuster's policies, given that they're both divisions of Viacom?

Klein also looks at the workers who keep these companies running, most of whom never share in any of the great rewards. The president of Borders, when asked whether the bookstore chain could pay its clerks a "living wage," wrote that "while the concept is romantically appealing, it ignores the practicalities and realities of our business environment." Those clerks should probably just be grateful they're not stuck in an Asian sweatshop, making pennies an hour to produce Nike sneakers or other must-have fashion items. Klein also discusses at some length the tactic of hiring "permatemps" who can do most of the work and receive few, if any, benefits like health care, paid vacations, or stock options. While many workers are glad to be part of the "Free Agent Nation," observers note that, particularly in the high-tech industry, such policies make it increasingly difficult to organize workers and advocate for change.

But resistance is growing, and the backlash against the brands has set in. Street-level education programs have taught kids in the inner cities, for example, not only about Nike's abusive labor practices but about the astronomical markup in their prices. Boycotts have commenced: as one urban teen put it, "Nike, we made you. We can break you." But there's more to the revolution, as Klein optimistically recounts: "Ethical shareholders, culture jammers, street reclaimers, McUnion organizers, human-rights hacktivists, school-logo fighters and Internet corporate watchdogs are at the early stages of demanding a citizen-centered alternative to the international rule of the brands ... as global, and as capable of coordinated action, as the multinational corporations it seeks to subvert." No Logo is a comprehensive account of what the global economy has wrought and the actions taking place to thwart it. --Ron Hogan.
Price: $8.46 [Notify me when price goes down.]

Dower's premise in War without Mercy is a startling one: Though Western allies were clearly headed for victory, pure racism fueled the continuation and intensification of hostilities in the Pacific theater during the final year of World War II, a period that saw as many casualties as in the first five years of the conflict combined. Dower doesn't reach this disturbing conclusion lightly. He combed through piles of propaganda films, news articles, military documents, cartoons--even entries in academic journals in researching this book. Though his case is strong, Dower minimizes other factors, such as the protracted negotiations between the West and the Japanese. .
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The struggle for the soul of Europe today is every bit as dire and consequential as it was in the 1930s. Then, in Weimar, Germany, the center did not hold, and the light of civilization nearly went out. Today, the continent has entered yet another “Weimar moment.” Will Europeans rise to the challenge posed by radical Islam, or will they cave in once again to the extremists?

As an American living in Europe since 1998, Bruce Bawer has seen this problem up close. Across the continent—in Amsterdam, Oslo, Copenhagen, Paris, Berlin, Madrid, and Stockholm—he encountered large, rapidly expanding Muslim enclaves in which women were oppressed and abused, homosexuals persecuted and killed, “infidels” threatened and vilified, Jews demonized and attacked, barbaric traditions (such as honor killing and forced marriage) widely practiced, and freedom of speech and religion firmly repudiated.

The European political and media establishment turned a blind eye to all this, selling out women, Jews, gays, and democratic principles generally—even criminalizing free speech—in order to pacify the radical Islamists and preserve the illusion of multicultural harmony. The few heroic figures who dared to criticize Muslim extremists and speak up for true liberal values were systematically slandered as fascist bigots. Witnessing the disgraceful reaction of Europe’s elites to 9/11, to the terrorist attacks on Madrid, Beslan, and London, and to the wars in Afghanistan and Iraq, Bawer concluded that Europe was heading inexorably down a path to cultural suicide.

Europe's Muslim communities are powder kegs, brimming with an alienation born of the immigrants’ deep antagonism toward an infidel society that rejects them and compounded by misguided immigration policies that enforce their segregation and empower the extremists in their midst. The mounting crisis produced by these deeply perverse and irresponsible policies finally burst onto our television screens in October 2005, as Paris and other European cities erupted in flames.

WHILE EUROPE SLEPT is the story of one American’s experience in Europe before and after 9/11, and of his many arguments with Europeans about the dangers of militant Islam and America’s role in combating it. This brave and invaluable book—with its riveting combination of eye-opening reportage and blunt, incisive analysis—is essential reading for anyone concerned about the fate of Europe and what it portends for the United States.

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Price: $8.10 [Notify me when price goes down.]

Despite their pervasiveness in American life, with subjects ranging from how citizens will vote in presidential elections to opinions about American Idol contestants, considerable misunderstanding exists about the conduct and interpretation of polls. Politicians, interest groups, political parties, advertisers, media outlets, and academics alike point to what the public has expressed through any number of public opinion polls to bolster their positions and arguments. Given the ever-increasing prevalence and frequent misinterpretation of polls, students need to become better consumers of poll results.

This updated seventh edition builds on a proven framework, closely examining structural aspects of polls, methodological procedures, and the function of polls in electoral politics. New material examines a number of methodological areas including possible meanings of the "don't know" or middle response, more detailed coverage of sampling and response rates, consideration of nonattitudes, and greater discussion of reliability, validity and index construction. End-of-chapter exercises further the book's goal of educating individuals to become savvy to the use and misuse of polls..
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Much of our business thinking is shaped by delusions -- errors of logic and flawed judgments that distort our understanding of the real reasons for a company's performance. In a brilliant and unconventional book, Phil Rosenzweig unmasks the delusions that are commonly found in the corporate world. These delusions affect the business press and academic research, as well as many bestselling books that promise to reveal the secrets of success or the path to greatness. Such books claim to be based on rigorous thinking, but operate mainly at the level of storytelling. They provide comfort and inspiration, but deceive managers about the true nature of business success.

The most pervasive delusion is the Halo Effect. When a company's sales and profits are up, people often conclude that it has a brilliant strategy, a visionary leader, capable employees, and a superb corporate culture. When performance falters, they conclude that the strategy was wrong, the leader became arrogant, the people were complacent, and the culture was stagnant. In fact, little may have changed -- company performance creates a Halo that shapes the way we perceive strategy, leadership, people, culture, and more.

Drawing on examples from leading companies including Cisco Systems, IBM, Nokia, and ABB, Rosenzweig shows how the Halo Effect is widespread, undermining the usefulness of business bestsellers from In Search of Excellence to Built to Last and Good to Great.

Rosenzweig identifies nine popular business delusions. Among them:

• The Delusion of Absolute Performance: Company performance is relative to competition, not absolute, which is why following a formula can never guarantee results. Success comes from doing things better than rivals, which means that managers have to take risks.
• The Delusion of Rigorous Research: Many bestselling authors praise themselves for the vast amount of data they have gathered, but forget that if the data aren't valid, it doesn't matter how much was gathered or how sophisticated the research methods appear to be. They trick the reader by substituting sizzle for substance.
• The Delusion of Single Explanations: Many studies show that a particular factor, such as corporate culture or social responsibility or customer focus, leads to improved performance. But since many of these factors are highly correlated, the effect of each one is usually less than suggested.

In what promises to be a landmark book, The Halo Effect replaces mistaken thinking with a sharper understanding of what drives business success and failure. The Halo Effect is a guide for the thinking manager, a way to detect errors in business research and to reach a clearer understanding of what drives business success and failure.

Skeptical, brilliant, iconoclastic, and mercifully free of business jargon, Rosenzweig's book is nevertheless dead serious, making his arguments about important issues in an unsparing and direct way that will appeal to a broad business audience. For managers who want to separate fact from fiction in the world of business, The Halo Effect is essential reading -- witty, often funny, and sharply argued, it's an antidote to so much of the conventional thinking that clutters business bookshelves..
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