Books about Optimisation from Amazon.com

From one of the United Kingdom's leading search engine optimization (S.E.O) experts who has worked with major companies like Amazon.com, the most comprehensive, accessible and up-to-date guide to S.E.O available. Written in a readable style for the beginner, but at the same time comprehensive enough for the skilled marketer, Get to the Top on Google will show businesses, both large and small, how to improve their search engine rankings, leads and sales. Get to the Top on Google is the first book to comprehensively address all aspects of modern day search marketing through a genuinely structured methodology, including an assessment of the impact of Web 2.0 on internet marketing strategies. It includes a seven-step approach to search engine optimization and website promotion, tried and tested tips and tricks to achieve top rankings on Google and other search engines Readers will be benefit from a free 6-month membership to the author s S.E.O Expert Services Thinking of search engine optimization is like cooking a meal. Keywords and key phrases are your ingredients. Discovering phrases that pay is all about finding the right key phrases for your business, then deploying the for best effect in your site and campaign. Courting the crawl explains how to help Google find your pages and index all of them appropriately, through building the right technical foundations and structure for your new or existing website. Priming Your Pages covers the S.E.O art of page copy-writing and includes deploying your phrases that pay through your site and manipulating Google search engine results pages. By landing the links in a well-managed link-building campaign you can go from an also-ran to world champion by establishing both the importance and relevance of your site..
Price: $16.46 [Notify me when price goes down.]

A highly practical guide rooted in theory to include the necessary background for taking the reader through the planning, implementation and management stages for each type of cellular network.

Present day cellular networks are a mixture of the technologies like GSM, EGPRS and WCDMA. They even contain features of the technologies that will lead us to the fourth generation networks. Designing and optimising these complex networks requires much deeper understanding. Advanced Cellular Network Planning and Optimisation presents radio, transmission and core network planning and optimisation aspects for GSM, EGPRS and WCDMA networks with focus on practical aspects of the field. Experts from each of the domains have brought their experiences under one book making it an essential read for design practitioners, experts, scientists and students working in the cellular industry.

Key Highlights

• Focus on radio, transmission and core network planning and optimisation
• Covers GSM, EGPRS, WCDMA network planning & optimisation
• Gives an introduction to the networks/technologies beyond WCDMA, and explores its current status and future potential
• Examines the full range of potential scenarios and problems faced by those who design cellular networks and provides advice and solutions all backed up with real-world examples

This text will serve as a handbook to anyone engaged in the design, deployment, performance and business of Cellular Networks.

"Efficient planning and optimization of mobile networks are key to guarantee superior quality of service and user experience. They also form the essential foundation for the success of future technology development, making this book a valuable read on the road towards 4G."
—Tero Ojanperä, Chief Technology Officer, Nokia Networks.
Price: $53.99 [Notify me when price goes down.]

“By 2008, some 2 billion people will be using mobile phones and devices, in many cases to access advanced data services Against this backdrop, the need for efficient and effective network design will be critical to the success of increasingly complex mobile networks.”

Simon Beresford-Wylie (SVP, Nokia Networks)

With the complexity of the cellular networks increasing day by day, a deeper understanding of the design and performance of end-to-end cellular networks is required. Moreover, all the types of networks from 2G-2.5G-3G seem to co-exist. Fundamentals ofCellular Network Planning and Optimisation covers end-to-end network planning and optimisation aspects from second generation GSM to third generation WCDMA networks including GPRS and EDGE networks. All the sub-systems of the network i.e. radio network, transmission network and core network have been covered with focus on both practical and theoretical issues. By bringing all these concepts under one cover, this book becomes essential reading for the network design engineers working either with cellular service vendors or operators, experts/scientists working on end-to-end issues and undergraduate/post-graduate students.

Key Highlights:

• Distinctly divided into four parts: 2G (GSM), 2.5G (GPRS & EDGE), 3G (WCDMA) and introduction to 4G (OFDM, ALL-IP, WLAN Overview) respectively
• Each part focuses on the radio, transmission and core networks.
• Concentrates on cellular network planning process and explains the underlying principles behind the planning and optimizing of the cellular networks.

The text will serve as a handbook for anyone engaged in the study, design, deployment and business of cellular networks..
Price: $82.74 [Notify me when price goes down.]

The use of land changes over time as both natural and man-made environments are influenced by the pressures associated with the processes of development. The demand for land for new residential housing has been a huge challenge for governments striving to protect greenfield sites across Europe in recent years, whilst regeneration has been a common response to the decline of manufacturing in the old industrial heartlands. The variety of forces that drive change in the use of land are extensive and complex, including spatial planning policies designed at local, regional, national and supra-national levels.

In order to understand the mechanisms of change and the impact of policies, the formulation, calibration and testing of models is required. Land-use change models help us to understand the complexities and interdependencies of the components that constitute spatial systems and can provide valuable insights into possible land-use configurations in the future. Models of land-use change incorporate a vast amount of knowledge from a wide range of disciplines. Geography contributes to the understanding of land-use change whilst demography and economics help explain underlying trends. Model building relies heavily on mathematics and (geographical) information systems, but also includes many elements from the softer sciences, such as management studies and environmental science. This book offers a cross-sectional overview of current research progress that allows the construction of successful land-use models. The contributions range from methodology and calibration to actual applications in studies of recent policy implementation and evaluation. The contributors originate from academic and applied research institutes around the world and thus offer an interesting mix of theory and practice in different case study contexts.

Several years have passed since John Stillwell and Henk Scholten published "Land Use Simulation for Europe" in 2001, and the subject has moved on since then. The current volume, "Modelling Land-use Change", is an indispensable guide for anyone interested in the state-of-the-art of land-use modelling, its background and its application. In summary, land-use change simulation modelling is a relatively new and dynamic field of study and this book provides a full overview of the topic, a wide range of applications (both geographically and thematically), a mix of theory and practice, a synthesis of recent research progress, and educational material for students and teachers.

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Price: $64.55 [Notify me when price goes down.]

In modern financial practice, asset prices are modelled by means of stochastic processes, and continuous-time stochastic calculus thus plays a central role in financial modelling. This approach has its roots in the foundational work of the Nobel laureates Black, Scholes and Merton. Asset prices are further assumed to be rationalizable, that is, determined by equality of demand and supply on some market. This approach has its roots in the foundational work on General Equilibrium of the Nobel laureates Arrow and Debreu and in the work of McKenzie. This book has four parts. The first brings together a number of results from discrete-time models. The second develops stochastic continuous-time models for the valuation of financial assets (the Black-Scholes formula and its extensions), for optimal portfolio and consumption choice, and for obtaining the yield curve and pricing interest rate products. The third part recalls some concepts and results of general equilibrium theory, and applies this in financial markets. The last part is more advanced and tackles market incompleteness and the valuation of exotic options in a complete market..
Price: $42.11 [Notify me when price goes down.]

This book sets out to provide the theoretical foundations that will enable radio network planners to plan model and optimize radio networks using state-of-the-art findings from around the globe. It adopts a logical approach, beginning with the background to the present status of UMTS radio network technology, before devoting equal coverage to planning, modelling and optimization issues. All key planning areas are covered, including the technical and legal implications of network infrastructure sharing, hierarchical cell structure (HCS) deployment, ultra-high-site deployment and the benefits and limitations of using computer-aided design (CAD) software. Theoretical models for UMTS technology are explained as generic system models, stand-alone services and mixed services. Business modelling theory and methods are put forward, taking in propagation calculations, link-level, UMTS static and UMTS dynamic simulations. The challenges and goals of the automated optimization process are explored in depth using cutting-edge cost function and optimization algorithms. This theory-based resource containing prolific illustrative case studies explains the reasons for UMTS radio networks performance issues and how to use this foundational knowledge to model, plan and optimize present and future systems. .
Price: $36.02 [Notify me when price goes down.]

The markets dealing with financial products related to credit risk have been booming over the last years. This has encouraged practitioners and academics at the same time to consider and develop sophisticated models for credit risk pricing. This book gives a deep insight into the latest basic and advanced credit risk modelling techniques covering not only the standard structural, reduced form and hybrid approaches but also showing how these methods can be applied to practice. Therefore, questions like the choice of an appropriate model, suitable parameter estimation and calibration techniques as well as back-testing issues are addressed. The book covers a broad range of financial instruments such as all kinds of defaultable fixed and floating rate debt, credit derivatives and collateralised debt obligations. In addition, there is a special emphasis on the discussion of data issues like the estimation of consistent transition matrices or the modelling of recovery rates. A lot of market data and latest credit market information completes the book. This volume will be a valuable source for the financial community involved in pricing credit linked financial instruments. In addition, the book can be used by students and academics to get a comprehensive overview of the most important credit risk modelling issues..
Price: $92.00 [Notify me when price goes down.]

Radio Network Planning and Optimisation for UMTS, Second Edition, is a comprehensive and fully updated introduction to WCDMA radio access technology used in UMTS, featuring new content on key developments. Written by leading experts at Nokia, the first edition quickly established itself as a best-selling and highly respected book on how to dimension, plan and optimise UMTS networks. This valuable text examines current and future radio network management issues and their impact on network performance as well as the relevant capacity and coverage enhancement methods.

In addition to coverage of WCDMA radio access technology used in UMTS, and the planning and optimisation of such a system, the service control and management concept in WCDMA and GPRS networks are also introduced. This is an excellent source of information for those considering future cellular networks where Quality of Service (QoS) is of paramount importance.

Key features of the Second Edition include:

• High-Speed Downlink Packet Access (HSDPA) – physical layer, dimensioning and radio resource management
• Quality of Service (QoS) mechanisms in network for service differentiation
• Multiple Input – Multiple Output (MIMO) technology
• Practical network optimisation examples
• Service optimisation for UMTS and GPRS/EDGE capacity optimisation
• The ‘hot topic’ of service control and management in WCDMA and GPRS networks, that has evolved since the first edition

Companion website includes:

• Figures
• Static radio network simulator implemented in MATLAB®

This text will have instant appeal to wireless operators and network and terminal manufacturers. It will also be essential reading for undergraduate and postgraduate students, frequency regulation bodies and all those interested in radio network planning and optimisation, particularly RF network systems engineering professionals..
Price: $64.99 [Notify me when price goes down.]

Systematic Design for Optimisation of Pipelined ADCs proposes and develops new strategies, methodologies and tools for designing low-power and low-area CMOS pipelined A/D converters. The task is tackled by following a scientifically-consistent approach. First of all, the state of the art in pipeline A/D converters is analysed with a double purpose: a) to identify the best suited among different strategies reported in literature and taking into account the objectives pursued; b) to identify the drawbacks of these strategies as a basic first step to improve them. Then, the book proposes a top-down design approach for implementing high-performance low-power and low-area CMOS pipelined A/D converters through:

- The conception, development and implementation of self-calibrated techniques to extend the linearity of some critical stages in the architecture of pipelined ADCs.

- The detailed analysis and modelling of some major non-idealities that limit the physical realisation of pipelined ADCs and the proposal, development and implementation of design methodologies to support systematic design of optimised instances of these converters which combine maximum performance with minimum power dissipation and minimum area occupation.

Several implementations together with consistent measured results are presented. In particular, a practical realisation of a low-power 14-bit 5MS/s CMOS pipelined ADC with background analogue self-calibration is fully described.

The proposed approach is fully in line with the best practice regarding the design of mixed-signal integrated circuits. On the one hand, drawbacks of currently existing solutions are overcame through innovative strategies and, on the other hand, the expert knowledge is packaged and made available for re-usability by the community of circuit designers. Finally, feasibility of the strategies and the associated encapsulated knowledge is granted through experimental validation of working silicon.

Systematic Design for Optimisation of Pipelined ADCs serves as an excellent reference for analogue design engineers especially designers of low-power CMOS A/D converters. The book may also be used as a text for advanced reading on the subject. .
Price: $134.32 [Notify me when price goes down.]

Looks at financial prediction from a broad range of perspectives. All of the techniques are demonstrated with real examples using actual market data, and show that it is possible to extract information from very noisy, sparse data sets. Softcover..
Price: $91.42 [Notify me when price goes down.]