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Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card
Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective, (the theme of the text), catapults the reader into the business practices of the 21st century..
Price: $88.00
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One Man's Wilderness: An Alaskan Odyssey (Annivers
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Balkan Ghosts: A Journey Through History
From the assassination that triggered World War I to the ethnic warfare now sweeping Serbia, Bosnia, and Croatia, the Balkans have been the crucible of the twentieth century, the place where terrorism and genocide first became tools of policy. This enthralling and often chilling political travelogue fully deciphers the Balkans' ancient passions and intractable hatreds for outsiders. For as Kaplan travels among the vibrantly-adorned churches and soul-destroying slums of the former Yugoslavia, Albania, Romania, Bulgaria, and Greece, he allows us to see the region's history as a time warp in which Slobodan Milosevic becomes the reincarnation of a fourteenth-century Serbian martyr; Nicolae Ceaucescu is called "Drac," or "the Devil"; and the one-time Soviet Union turns out to be a continuation of the Ottoman Empire..
Price: $7.97
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A Coffin for Dimitrios
A chance encounter with a Turkish colonel with a penchant for British crime novels leads mystery writer Charles Latimer into a world of sinister political and criminal maneuvers throughout the Balkans in the years between the world wars. Hoping that the career of the notorious Dimitrios, whose body has been identified in an Istanbul morgue, will inspire a plot for his next novel, Latimer soon finds himself caught up in a shadowy web of assassination, espionage, drugs, and treachery..
Price: $5.54
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Baghdad without a Map and Other Misadventures in Arabia
Horwitz has the touch, the ability to astutely capture the ludicrous essence of an experience while filling in all the pertinent socio-historic details. He chews qat with the Yemenis, plays soccer with the Sudanese Dinka refugees and listens to an endless refrain of "You are the perfume of Iraq, oh Saddam" in Baghdad. Horwitz' eye and wit are equally sharp, and his book is an exceptionally good read..
Price: $2.96
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Six Bad Things: A Novel
Hank Thompson is living off the map in Mexico with a bagful of cash that the Russian mafia wants back and many, many secrets So when a Russian backpacker shows up in town asking questions, Hank tries to play it cool. But he knows the jig is up when the backpacker mentions the money . . . and the family Hank left behind. Suddenly Hank’s in a desperate race to get to his parents in California before anyone can harm them. Along the way he’ll face Federales and Border Patrol, mafiosi and vigilantes, extortionists and drug dealers, and a couple of psychotic surf bums with an ax to grind. From the golden beaches of the Yucatán to the seedy strip clubs of Vegas, Charlie Huston opens a door to the squalid underworld of crime and corruption–and invites the reader to live it in the extreme..
Price: $6.89
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Oman UAE & Arabian Peninsula (Multi Country Guide)
Discover Oman, UAE, and the Arabian PeninsulaSneak (legally) into the dunes of Saudi Arabia's Empty Quarter and experience all that's romantic about the desert. Look beyond Dubai to the rest of the UAE - count the camels on the sublime desert drive from Sharjah to Kalba. Hike where fragrant rosewater is produced from the pink roses of Oman's Jebel Akhdar. Discover the secret to eternal life - and what make Suqutra the Galapagos Islands of the Middle East. In This Guide:More off-the-beaten-track UAE info than any other guide Special Haj feature tells the ultimate traveler's tale Dedicated Expats chapter packed with tips on living in another culture The only guide with independent reviews of everything you need to know about Bahrain, Kuwait and Qatar .
Price: $18.49
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The Arab Mind
The classic study of Arab culture and society is now more relevant than ever. Since its original publication in 1983, the revised edition of Raphael Patai's The Arab Mind has been recognized as one of the seminal works in the field of Middle Eastern studies. This penetrating analysis unlocks the mysteries of Arab society to help us better understand a complex, proud and ancient culture. The Arab Mind discusses the upbringing of a typical Arab boy or girl, the intense concern with honor and courage, the Arabs' tendency toward extremes of behavior, and their ambivalent attitudes toward the West. Chapters are devoted to the influence of Islam, sexual mores, Arab language and Arab art, Bedouin values, Arab nationalism, and the pervasive influence of Westernization. With a new foreword by Norvell B. DeAtkine, Director of Middle East Studies at the JFK Special Warfare Center and School, Fort Bragg, N.C., this book unravels the complexities of Arab traditions and provides authentic revelations of Arab mind and character..
Price: $8.35
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Fools Rush In: A True Story of War and Redemption
Published in Britain to great acclaim -- a startling, gut-wrenching memoir of war, personal dissolution, and rebirth -- based on the author's experiences in Bosnia.When tragedy strikes Bill Carter's life he finds himself drawn to an unlikely place -- Bosnia, in the midst of its civil war. Searching for meaning in the heart of darkness, he manages to find lodging in an abandoned tower block and sets out getting supplies to the starved, besieged citizens of Sarajevo. It is there that Carter emerges from his stupor. Inspired by a community of people working to bring relief to the city, he daringly enlists the help of music group U2 and its lead singer, Bono, who set up satellite links on the band's Zooropa tour that allowed ordinary citizens of Sarajevo to speak unedited and live on 90-foot television screens to thousands of concertgoers worldwide. Just as Michael Herr's Vietnam memoir Dispatches captured the horror of war for the '60s generation, Bill Carter's Fools Rush In will be the seminal book for this generation on the visceral and transformative impact of war in our time..
Price: $5.95
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