Books about Permission from Amazon.com

When Danny Gregory's life was turned upside down by tragedy, he learned to cope by teaching himself to draw. The result was a complete transformation of his life, his priorities, his career, and the way he saw the world. In handwritten chapters full of his lush watercolor illustrations, Danny now offers readers a program for reconnecting to their own creative energies, using drawing as an example. He gently instructs us in the art of allowing ourselves to fail, giving up the expectation of perfection and opening our eyes to the beauty around us. The result is the permission to express ourselves fully and take part in the creative process without fear. Artist or not, readers of all stripes will find inspiration in this unique and beautiful book..
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Seth Godin, one of the world's foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of "interruption advertising" in magazines, mailings, or radio and television commercials. He writes that today consumers are bombarded by marketing messages almost everywhere they go. If you want to grab someone's attention, you first need to get his or her permission with some kind of bait--a free sample, a big discount, a contest, an 800 number, or even just an opinion survey. Once a customer volunteers his or her time, you're on your way to establishing a long-term relationship and making a sale. "By talking only to volunteers, Permission Marketing guarantees that consumers pay more attention to the marketing message," he writes. "It serves both customers and marketers in a symbiotic exchange."

Godin knows his stuff. He created Internet marketer Yoyodyne and sold it in 1998 to Yahoo!, where he is a vice president. Godin delves into the strategies of several companies that successfully practice permission marketing, including Amazon.com, American Airlines, Bell Atlantic, and American Express. Permission marketing works best on the Internet, he writes, because the medium eliminates costs such as envelopes, printing, and stamps. Instead of advertising with a plain banner ad on the Internet, you should focus on discovering the customer's problem and getting permission to follow up with e-mail, he writes. Permission Marketing is an important and valuable book for businesses seeking better results from their advertising. --Dan Ring.
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If you plan to use any copyrighted material for your own purposes, you need to get permission first from the owners of that work. If you don't, you could find yourself slapped with a lawsuit

Getting Permission tackles the permissions process head on. It shines the light on whom to ask for permission, as well as when -- and how much to expect -- to pay for permission. Comprehensive and easy to read, the book covers:

the permissions process

the public domain

copyright research

fair use

academic permissions

the elements of a license and merchandise agreement

the use of a trademark or fictional character

and much more

Getting Permission includes agreements for acquiring authorization to use text, photographs, artwork and music. All agreements included as tear-outs and on CD-ROM.

The 3rd edition of this essential book is completely updated to reflect the latest laws and court decisions..
Price: $21.82 [Notify me when price goes down.]

Calcutta is a city in a state of permanent surprise, where amazement is around every crumbling corner, and astonishment lurks over every rickshow-puller's shoulder It is a city that never ceases to shock those who pass through, and it is also a city that manages to delight and enthrall those who are stalwart enough to stay and brave enough to make an effort to look, and to see.

Best-selling writer Simon Winchester explores his love-hate relationship with Calcutta, a city that provokes intense reactions in all who visit. Collaborating with his son Rupert, Simon muses on his time spent in Calcutta, reflecting on his experiences, preconceptions and own individual fascination with the city.

Thw Winchesters' personal essays are presented with a selection of wide-ranging extracts penned by other visitors to this surprising city. The result is a personal view of one of the world's most resonant destinations that also acts as an essential introduction to the wealth of writing on the subject.

Includes extracts by V.S. Naipaul, Paul Theroux, Rudyard Kipling, Geoffrey Moorhouse, Rabindranath Tagore, N.C. Chaudhuri, Gunter Grass, Dominique Lapierre, James Morris, Mark Twain and Vikram Seth.

Simon Winshester's Calcutta provides a rare insight into the inspiration writers gain from their love for a special place.
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Price: $7.98 [Notify me when price goes down.]

Scenario: It's 8 PM on Wednesday night and you've just installed the latest of Microsoft's endless security patches for Windows Server 2003. Unfortunately, the installation is complete and is insisting that you reboot. You say a prayer and click on the "Restart Windows Now" button. Lights flash, disk drives whir, and then your hear it: "Beep-Beep-Beep." A message appears on the screen, and it is not what you wanted to see: "NTLDR is missing Press any key to restart ." Do you know exactly what to do next? Do you even know what and NTLDR is? You're not an MCSE, you run this network because you happen to know more about this stuff than anyone else in your organization. You know that if your next step is the wrong one, it is going to be a very long night. Solution: You had the vision to buy a copy of How to Cheat at Managing Windows Small Business Server 2003. You know that it covers all of the most common W2K3 problems in a clear, concise way and gives you the simplest, most likely solutions. You open it up and, sure enough, Chapter 7 describes exactly what this message means and provides step-by-step instruction on how to restore your system. You update your system BIOS, you reboot, and you are back in business. .
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Any writer or editor not concerned about copyright and libel ought to be. While the laws governing copyright are more straightforward than those regarding libel, disregarding either can land a writer or publication in a lot of hot water. Very hot. While the authors of The Copyright Permission and Libel Handbook state outright that their guide should not take the place of an attorney, they explain copyright and libel issues in great detail, so that, at the very least, you'll know when to be on the alert. Copyright is relatively simple. "If you intend to use someone's copyrighted work," say Jassin and Schechter, "unless the use is considered a fair use, you must obtain that person's written permission." Of course, "fair use" gets tricky. One court determined that the Moral Majority's reproduction of a full ad from Hustler magazine was a fair use, while another ruled that The Nation's reproduction of 300 words from President Ford's 20,000-word unpublished memoirs was not.

Libel is more complicated. Each state (and the District of Columbia) has its own libel laws. And, no, fiction is not exempt, even if you've changed the name and hair color of an otherwise identifiable person. "The best defense to libel," say the authors, "is verifiable truth." Included: detailed checklists--concerning fair use, copyright protection, copyright permission, libel, and "media perils" insurance--and sample forms for requesting permissions, obtaining releases, summarizing permissions, and writing libel disclaimers. --Jane Steinberg.
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While waiting for the results of his college exams, William Dalrymple decides to fill in his summer break with a trip. But the vacation he plans is no light-hearted student jaunt - he decides to retrace the epic journey of Marco Polo from Jerusalem to Xanadu, the ruined palace of Kubla Kahn, north of Peking. For the first half of the trip he is accompanied by Laura, whom he met at a dinner party two weeks before he left; for the second half he is accompanied by Louisa, his very recently ex-girlfriend. Intelligent and funny, In Xanadu is travel writing at its best.
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The fear of success, also known as self-sabotage, paralyzes million of men and women from all walks of life, preventing them from fulfilling their dreams and achieving their goals. This book is the first to identify the condition that underlies, and actually produces, self-sabotage: success anorexia. It is also the first book to present a comprehensive, easy-to-understand, practical program that shows readers how to overcome the psychological dynamic of success anorexia, and finally to allow themselves to succeed.

Readers will learn that the best how-to-succeed program in the world will not help as long as they continue to sabotage their own success. Rather than providing the latest technique for "how to get what you want"," "how to influence people" or "how to make lots of money," Permission to Succeed identifies what causes self-sabotage, shows readers that they are allowed to succeed, teaches them how to overcome their own self-sabotage and helps them implement their own individual programs for achieving personal success.

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