Books about Permissions from Amazon.com

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity -- time -- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.

In his groundbreaking book, Godin describes the four tests of Permission Marketing:

1. Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating?

2. Do you have a permission database? Do you track the number of people who have given you permission to communicate with them?

3. If consumers gave you permission to talk to them, would you have anything to say? Have you developed a marketing curriculum to teach people about your products?

4. Once people become customers, do you work to deepen your permission to communicate with those people?

And in numerous informative case studies, including American Airlines' frequent-flier program, Amazon.com, and Yahoo!, Godin demonstrates how marketers are already profiting from this key new approach in all forms of media..
Price: $4.99 [Notify me when price goes down.]

When Danny Gregory's life was turned upside down by tragedy, he learned to cope by teaching himself to draw. The result was a complete transformation of his life, his priorities, his career, and the way he saw the world. In handwritten chapters full of his lush watercolor illustrations, Danny now offers readers a program for reconnecting to their own creative energies, using drawing as an example. He gently instructs us in the art of allowing ourselves to fail, giving up the expectation of perfection and opening our eyes to the beauty around us. The result is the permission to express ourselves fully and take part in the creative process without fear. Artist or not, readers of all stripes will find inspiration in this unique and beautiful book..
Price: $7.46 [Notify me when price goes down.]

Technical Drawing deals with the representation of plans throughout all phases of a project For students, the primary focus is on the development and methodical construction of a technical drawing.

Themes:

Types of plan (from site plan and preliminary drawings to design and detail plans)

Components of the plan (floor plan, section, elevation, detail)

Line width, dimensioning, hatching, use of text, symbols

Plan presentation and compilation

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Price: $9.76 [Notify me when price goes down.]

If you plan to use any copyrighted material for your own purposes, you need to get permission first from the owners of that work. If you don't, you could find yourself slapped with a lawsuit

Getting Permission tackles the permissions process head on. It shines the light on whom to ask for permission, as well as when -- and how much to expect -- to pay for permission. Comprehensive and easy to read, the book covers:

the permissions process

the public domain

copyright research

fair use

academic permissions

the elements of a license and merchandise agreement

the use of a trademark or fictional character

and much more

Getting Permission includes agreements for acquiring authorization to use text, photographs, artwork and music. All agreements included as tear-outs and on CD-ROM.

The 3rd edition of this essential book is completely updated to reflect the latest laws and court decisions..
Price: $21.84 [Notify me when price goes down.]

"A thoughtful, comprehensive, and invaluable guide for writers "--Bernard Lefkowitz, Professor, Columbia University Graduate School of Journalism

"Easy to read and understand . . . should be on every publisher's reference shelf."--Jan Nathan, Executive Director, Publishers Marketing Association

For anyone who has ever faced the confusing web of copyright and libel laws, this practical, problem-solving guide is a godsend. In clear, jargon-free language, legal experts provide the information and techniques you need to prepare a manuscript or multimedia work for publication. You'll learn how to:
* Clear rights for all types of copyrighted materials, including quotations, photographs, fine art, motion picture stills, song lyrics, and more
* Protect yourself against libel suits
* Determine if a work is in the public domain
* Assess if quoting without permission qualifies as fair use
* Locate rights holders
* Negotiate clearances


Includes library of sample forms:
* permission letter
* interview release
* model release
* work-made-for-hire agreement
* copyright assignment
* photograph license.
Price: $6.82 [Notify me when price goes down.]

While waiting for the results of his college exams, William Dalrymple decides to fill in his summer break with a trip. But the vacation he plans is no light-hearted student jaunt - he decides to retrace the epic journey of Marco Polo from Jerusalem to Xanadu, the ruined palace of Kubla Kahn, north of Peking. For the first half of the trip he is accompanied by Laura, whom he met at a dinner party two weeks before he left; for the second half he is accompanied by Louisa, his very recently ex-girlfriend. Intelligent and funny, In Xanadu is travel writing at its best.
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Price: $8.78 [Notify me when price goes down.]

• Who needs this book? Only every writer, photographer, illustrator, designer, businessperson, musician, songwriter, filmmaker, teacher, researcher, advertiser, and Web designer in the United States

•How to find copyright owners, request permissions, and keep records

•Easy-reference copyright duration chart, form agreements, form letters, resources, and checklists

Permissions—they’re enough to make anyone crazy. Thank heavens there’s Fair Use, Free Use and Use by Permission, the one-volume reference that is sure to save the sanity of thousands of grateful readers. Writers, photographers, illustrators, designers, teachers, researchers—anyone involved with intellectual property needs this practical, straightforward guide to copyright law. Find out what constitutes fair use, how to get permissions, and how to protect creative work, plus learn about copyright infringement, public domain, and much more. Illuminating true-life stories enliven the ins and outs of copyright law, and helpful charts, resource lists, and forms make the permissions experience vastly more manageable. Let a respected intellectual property lawyer show the way through the copyright maze!.
Price: $5.99 [Notify me when price goes down.]