This
digital document is an
article from Bank Marketing,
published by Bank
Marketing Assn. on
October 1, 1996. The length of the
article is 865 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Tri Counties Bank branch manager Karen Fields' use of creative marketing techniques has translated into a deposit base of $6.2 million. Fields takes advantage of their location in Raley's Superstore by using store products as promotional tools. During Library Card Month, the bank also offered to donate $1 to the library for every account opened and organized a book fair with the cooperation of the store.
Citation DetailsTitle: Supermarket banker personifies the new wave in bank sales. (Tri Counties Bank branch manager Karen Fields)
Author: Jennifer Porter
Publication:Bank Marketing (Magazine/Journal)
Date: October 1, 1996
Publisher: Bank Marketing Assn.
Volume: v28
Issue: n10
Page: p8(2)
Distributed by Thomson Gale.
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