Books about Podcasting from Amazon.com

The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely.

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they’ll likely ignore, you can focus on getting the right message to the right people at the right time.

When people visit your company’s Web site, they aren’t there to hear your slogan or see your logo again. They want information, interaction, and choice—and you’d be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing..
Price: $13.31 [Notify me when price goes down.]

The influence of bloggers, podcasters, and users of other social media is profoundly disrupting the mainstream media and marketing industries. Paul Gillin s The New Influencers explores these forces, who these new influencers are, their goals and motivations, takes a look at the changes they have initiated, and offers strategies for marketing within this dynamic new macrocosm. The New Influencers explores: Why social media are now so influential in consumer decisions Interacting with those within the blogosphere How to take advantage of this new medium The need for complete transparency Strategies for both small and large businesses Whether your company or organization should start a blog.
Price: $15.00 [Notify me when price goes down.]

"We need a solid book explaining and illustrating and letting teachers know about these powerful tools. This book meets the need in an awesome way!"
-Mike Muir, Director
Maine Center for Meaningful Engaged Learning

"This author is a gem! It startles me to be 'pulled' so happily through a text about these new Web tools in the context of good literacy instruction."
-Gary Graves, Senior Research and Evaluation Advisor, Technology in Education
Northwest Regional Educational Laboratory  

Discover how to harness Web tools to motivate and update student reading, research, and communication!

This book brings teachers a bold vision and on-the-ground Monday morning practicality. It will move educators to think differently about technology’s potential for strengthening students' critical thinking, writing, reflection, and interactive learning. Will Richardson demystifies words like "blog," "wiki," and "aggregator" making classroom technology an easily accessible component of classroom research, writing, and learning.

This guide demonstrates how Web tools can generate exciting new learning formats, and explains how to apply these tools in the classroom to engage all students in a new world of synchronous information feeds and interactive learning. With detailed, simple explanations, definitions and how-tos, critical information on Internet safety, and helpful links, this exciting book opens an immense toolbox, with specific teaching applications for

• Web logs, the most widely adopted tool of the read/write Web
• Wikis, a collaborative Webspace for sharing published content
• Rich Site Summary (RSS), feeding specific content into the classroom
• Aggregators, collecting content generated via the RSS feed
• Social bookmarking, archiving specific Web addresses
• Online photo galleries

This book makes it possible for anyone, no matter how inexperienced, to harness this amazing technology for the classroom today!

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Price: $24.44 [Notify me when price goes down.]

Put the video podcast medium to work for you and your clients with a winning formula. Know how video podcasts work and every facet of what it takes to produce a professional-quality program that will meet every criterion for success. The authors are seasoned video production pros that have been on the crest of the video podcasting wave as it has risen. With over 2500 episodes produced, they can reveal what works and what doesnt with detailed, illustrated guidance. You get the nuts and bolts of the complete process, including:

* Preproduction: budgeting guidelines, mapping your production, and working with talent
* Production: the ENG shooting style, lighting values and portability, sound, essential camera features, acquisition formats, and gear lists
* Postproduction: resources for adding music and images, motion graphics, and editing techniques
* Delivery: cost-effective hosting options, creating RSS feeds, compression, and hosting processes
* Promotion: choosing directories, promoting your program, and monetizing your podcast

Instruction and case studies go in-depth on issues unique to the podcast medium. A full-color presentation delivers tangible, inspiring examples of creative video podcasts. The companion websitewww.VidPodcaster.comprovides a blog, templates, planning documents, sample clips, and state-of-the-art updates.

* Written by video experts for video experts
* Artist profiles and case studies demonstrate creative implementations
* Companion web site provides template planning documents, sample clips and state-of-the-art updates.
Price: $21.00 [Notify me when price goes down.]

Written by two of the best and brightest podcasting pioneers, Podcast Solutions: The Complete Guide to Audio and Video Podcasting, Second Edition is a comprehensive and perceptive guide to all things podcasting. From downloading podcasts to producing your own for fun or profit, Podcast Solutions covers the entire world of podcasting with insight, humor, and the unmatched wisdom of experience.

Big-name companies and podcasters throughout the United States and thousands of faithful listeners around the world will tell you that Michael W. Geoghegan ("Reel Reviews-Films Worth Watching" and GigaVox Media) and Dan Klass ("The Bitterest Pill" and JacketMedia.com) know how to put together compelling and engaging shows that people come back to week after week. These two pros will guide you through everything including developing your raw podcast ideas to selecting equipment, creating your podcast (including incorporating music, professional production techniques, and audio- and video-editing secrets), and mobilizing and growing an audience.

Plenty has changed since the best-selling first edition of this book, and Michael and Dan bring you all the latest and greatest information on production, distribution, and marketing from the world of audio and video podcasting. Nearly 50 pages of new material and hundreds of updates make this the most complete and up-to-date book on podcasting imaginable.

Between Michael's uncanny business and marketing sense and Dan's nearly two decades in the entertainment industry, these authors have the experience to back up their advice on what it takes to elevate your podcast to a professional level. Podcast Solutions gives you not only what youll need to know about podcasting but also the insiders view on the business of new-media production and marketing.

Whether you want to use podcasting to inform, educate, entertain, or inspire, whether you are a complete novice or an experienced professional, Podcast Solutions is the guide you need.

In this book you'll learn:

• How to find and download audio and video podcasts to your computer or portable media player
• How to develop, format, produce, edit, encode, and upload your audio or video podcast, including in-depth information on using music legally
• How to set up an effective audio studio, including the complete and updated "The podcast studio buyers guide"
• How to create great video, including tricks of the trade such as the law of thirds, the line, and the three-point light technique, as well as tips on casting, locations, scheduling, and more
• How people are marketing and making money through podcasting in the era of Web 2.0

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Price: $15.50 [Notify me when price goes down.]

Podcasting is like blogging out loud! It gives you a voice—one that can be heard worldwide on computers, iPods, or other MP3 players You can podcast to boost your business, promote your passion, share your opinions, or just have fun. The point is to say what you want to say to those who want to hear it. With step-by-step explanations, screen shots, and tons of examples, this guide clues you in on recording, producing, and hosting your very own podcast with info on:

• Finding your voice and your niche, whether you want to talk tech, make your own kinds of music, educate listeners, make people laugh, do soundseeing tours, serialize your novel, or invent a new podcasting genre  
• Getting the bare necessities (if you don’t already have them), including a microphone, recording software, and an audio card
• Audio editing software such as Audacity, Cakewalk for PCs, GarageBand for musicality, and Audio HiJack Pro for Macs
• Recording, including understanding dB (decibel levels), capturing or minimizing ambient noise, and more
• Editing with GarageBand or Audacity, adding bed music, and including intros and outros for a signature finishing touch

You want your podcast to be heard. Podcasting For Dummies helps you launch and promote it with info on how to:

• Downsize your audio files with MP3 compression
• Change bit rates and sample rates in Audacity and iTunes
• Create and edit your ID3 tags in Audacity or iTunes
• Post your show notes using Movable Type or Libsyn
• Simplify the RSS 2.0 feed by using blogging software or a podcast-hosting company such as Audioblog.com, Podcastamatic, and Feeder
• Ping for publicity
• Communicate with your listeners on your blog, through online discussion groups such as Yahoo! Groups or Google Groups, or on online forums

Of course, if you want to be a podcatcher (a listener) and subscribe to podcasts, this guide shows you how to do that, too! Complete with a companion podcast—a free weekly audio commentary that will keep you up to speed on the podsphere—this guide helps you get your message heard, loud and clear..
Price: $6.37 [Notify me when price goes down.]

Exclusive Podcast Academy training now available in a book!


Podcast Academy, the leader in audio/video podcast and new media education, brings you their first book, Podcast Academy: The Business Podcasting Book, based on their seminars Written by industry experts, this book brings you practical experience that you can apply to your own business. It covers planning, content creation, legal considerations, branding, marketing, advertising, monetization, and much more. The authors and contributors have been behind many of the earliest corporate podcasts and share their knowledge, success, and real-world experience with you.


Podcasting is changing the way organizations are communicating with their customers, prospects and the media. It is an essential new medium for any company looking to extend their communications outreach, and expand their brand awareness. This applies for companies, organizations, charities, schools and groups that range in size from small to Fortune 500 enterprises. If you are thinking about podcasting as a medium for your organization, The Business Podcasting Book will give you a solid understanding of how to create your own company's voice, measure your efforts and maximize your opportunity. Implement your podcasting strategy now!

*Covers the entire business side of podcasting: planning, monetizing,
marketing, measuring and much more
*Case studies from corporate podcast initiatives - what works and what to avoid
*Individual author and contributor tips from Podcast Academys line up of experts.
Price: $21.80 [Notify me when price goes down.]

Wordpress is a simple and powerful way to start blogging If you're not an IT expert but want to use a state of the art blogging system to give your blog the best chance of success, while giving you the time to focus on content and your readers, WordPress is the right system for you, and this book is the right place to start. It will give you a rapid and straightforward introduction to the rich and powerful features of WordPress and get you up and running with a state of the art blog as quickly and painlessly as possible. WordPress is an open source blog engine released under GNU general public license. It allows users to easily create dynamic blogs with great content and many outstanding features. It is an ideal tool for developing blogs and though it is chiefly used for blogging, it can also be used as a complete CMS with very little effort. Its versality and ease of use has attracted a large, enthusiastic, and helpful community of users. If you want to create powerful, fully-featured blogs in no time, this book is for you. This book will help you explore WordPress showing you what it offers and how to go about building your blog with the system. You will be introduced to the main aspects of a blog - users, communities, posts, comments, news feeds - and learn how to manage them using WordPress. You will develop the skills and confidence to manage all types of content, be it text or images, on your blog, and also understand how users interact with the blog. In working through the book you'll be inspired as well as informed, and have the capability and the ideas for make your blog cutting edge and exciting to maximise its impact. From this book you'll learn about: Installing and configuring WordPress on a local development machine or a web hosting service Managing posts and comments Working with Image galleries, calendars, etc. Organising users and Communities Creating and Installing themes to control the page layout Linking to the outside world - Feeds, Syndication, and Podcasting Customising Widgets and Plugins Using WordPress as a regular CMS Written in a clear, easy to read style, the book takes you the essential tasks required to create a feature-rich blog as quickly as possible. From initial setup to customizing modules, each task is explained in a clear, practical way using an example blog developed through the book. Who this book is written for This book is a beginner's guide to WordPress, for people who are new to blogging and want to create their own blogs in a simple and straightforward manner. It does not require any detailed knowledge of programming or web development, and any IT confident user will be able to use the book to produce an impressive blog. The table of contents is: WordPress and the World of Blogging Getting Started with WordPress Choosing and Installing a Theme Blog Your Heart Out Non-Blog Content Feeds, Syndication, and Podcasting Getting the Theme Tailor-Made for You Managing Users and Building Communities Widgets and Plugins Administrator's Reference.
Price: $35.98 [Notify me when price goes down.]