Books about Popularizers from Amazon.com

The ideas of Charles Darwin and his fellow Victorian scientists have had an abiding effect on the modern world. But at the time The Origin of Species was published in 1859, the British public looked not to practicing scientists but to a growing group of professional writers and journalists to interpret the larger meaning of scientific theories in terms they could understand and in ways they could appreciate. Victorian Popularizers of Science focuses on this important group of men and women who wrote about science for a general audience in the second half of the nineteenth century.

Bernard Lightman examines more than thirty of the most prolific, influential, and interesting popularizers of the day, investigating the dramatic lecturing techniques, vivid illustrations, and accessible literary styles they used to communicate with their audience. By focusing on a forgotten coterie of science writers, their publishers, and their public, Lightman offers new insights into the role of women in scientific inquiry, the market for scientific knowledge, tensions between religion and science, and the complexities of scientific authority in nineteenth-century Britain.

Mr. Wizard’s World. Bill Nye the Science Guy. NPR’s Science Friday. These popular television and radio programs broadcast science into the homes of millions of viewers and listeners. But these modern series owe much of their success to the pioneering efforts of early-twentieth-century science shows like Adventures in Science and “Our Friend the Atom.” Science on the Air is the fascinating history of the evolution of popular science in the first decades of the broadcasting era.      Marcel Chotkowski LaFollette transports readers to the early days of radio, when the new medium allowed innovative and optimistic scientists the opportunity to broadcast serious and dignified presentations over the airwaves. But the exponential growth of listenership in the 1920s, from thousands to millions, and the networks’ recognition that each listener represented a potential consumer, turned science on the radio into an opportunity to entertain, not just educate. Science on the Air chronicles the efforts of science popularizers, from 1923 until the mid-1950s, as they negotiated topic, content, and tone in order to gain precious time on the air. Offering a new perspective on the collision between science’s idealistic and elitist view of public communication and the unbending economics of broadcasting, LaFollette rewrites the history of the public reception of science in the twentieth century and the role that scientists and their institutions have played in both encouraging and inhibiting popularization. By looking at the broadcasting of the past, Science on the Air raises issues of concern to all those who seek to cultivate a scientifically literate society today.