Books about Positioning from Amazon.com

"When everybody zigs, zag," says author Marty Neumeier in this fresh view of brand strategy ZAG follows the ultra-clear "whiteboard overview" style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn:

- why me-too brands are doomed to fail
- how to "read" customer feedback on new products and messages
- the 17 steps for designing “difference” into your brand
- how to turn your brand’s “onliness” into a “trueline” to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to “stretch” your brand without breaking it
- how to succeed at all three stages of the competition cycle

For a quick peek inside ZAG, go to www.zagbook.com.

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Price: $14.87 [Notify me when price goes down.]

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning ...”—David Bohnett, Chairman and Founder of GeoCities

A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including tens of thousands of Ries and Trout groupies, worldwide—the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking..
Price: $14.05 [Notify me when price goes down.]

The "bible" of radiography, this comprehensive resource presents more than 400 projections Clear, step-by-step instructions explain all commonly performed procedures Merrill's shows how to properly position the patient so that each radiograph provides the information the physician needs to make a correct diagnosis. Separate chapters cover each bone group or organ system, all illustrated in full color and augmented with MRI images as appropriate. This text is so highly regarded that many state boards and the American Registry of Radiologic Technologists refer to it when designing their certification exams.

• Special chapters help students prepare for the full scope of experiences as a radiographer.
• Summaries of pathology describe and define conditions.
• Summaries of projections list all projections by anatomical area.
• Exposure technique charts in positioning chapters list technique factors for the various projections.

• New Compensating Filters chapter explains how filters are used in patient positioning, presents photographs of all the filters currently in use, and provides samples of radiographs produced using the filters.
• A special icon identifies selected projections that are enhanced with the use of an appropriate compensating filter.
• Enhanced content includes material on age-related competencies.
• More than 90 new high-quality radiographs include many new MRI and CT images.
• A digital radiography icon identifies projections that require special consideration when using digital imaging.
• Expanded anatomy sections include over 40 CT and MRI images to augment the traditional anatomy art, covering sectional anatomy at the same time as traditional anatomy and preparing students for the proposed new CT competency.
• Abbreviations boxes highlight the abbreviations used in each chapter for quick reference.
• New and revised projections include:
• New axial lateromedial projection (Coyle Method) of the elbow.
• Modified AP oblique projection of the acetabulum (Judet Method).
• Twinning Method, Pawlow Method, and Modified Pawlow Method of imaging the cervicothoracic region modified and simplified into one projection.

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Price: $191.20 [Notify me when price goes down.]

Whether you're hiking, fishing, kayaking, cross-country skiing, or taking a mountain bike ride in the backcountry, a GPS receiver can help you reach your destination and return safely--but only if you know how to use it! Outdoor Navigation with GPS, the most complete, easy-to-use GPS book available, is your guide to getting the most out of a receiver, from basic consumer advice to advanced techniques. Starting with essential definitions such as UTM coordinate systems, position formats, and map datums, and moving on to creating "waypoints," and using your GPS with a computer, long-time GPS instructor Stephen W. Hinch breaks down the jargon and teaches you what you really need to know.

• An emphasis on practical applications over technical theory.
• Examples include illustrative screenshots from the newest receivers--from top companies like Garmin, Magellan, and DeLorme.
• Lists up-to-date Web resources for the rapidly changing technology of GPS and its uses.

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Price: $10.60 [Notify me when price goes down.]

In this revised edition of her best-seller, noted sales consultant Linda Richardson offers salespeople the tools they need to successfully use customer-focused, dialogue selling. Featuring real-world dialogue samples, helpful dos and don’ts, self-tests, checklists, and other useful tools, this guide offers insight on every aspect of face-to-face selling, from the initial introduction through the needs identification and the negotiation of terms and price to the successful close, with prime emphasis on the six critical skills necessary to the dialogue-driven sales call: presence, rapport building, questioning, listening, product positioning, and checking..
Price: $4.00 [Notify me when price goes down.]

Now with full-color topographic maps and featuring the latest on electronic navigation, The Essential Wilderness Navigator is the clearest and most up-to-date route-finding primer available. Providing readers with exercises for developing a directional ‘sixth sense,’ tips on mastering the art of map- and compass-reading, and comprehensive updates on a range of technological advances, this perennially popular guide is more indispensable than ever..
Price: $8.94 [Notify me when price goes down.]

GPS For Dummies gives new meaning to finding yourself. In fact, with a GPS (global positioning system) receiver, you can determine precisely where you are anywhere on this planet. If you’re are planning on buying a GPS receiver or if you have one and want to get your money’s worth, this guide tells you what you need to know, including:

Basic GPS principles and concepts such as waypoints, routes, tracks, and coordinate systems

• Recommended features for GPS receivers to be used in various types of activities, including hiking, mountain biking, cross country skiing, geocaching, hunting, ATVing, mapping, and more
• How to do digital mapping on your computer, including software packages you can use to work with aerial photos, topographic maps, and road maps
• The main providers of digital map data for the U.S. and their Web sites
• The scoop on geocaching—a high-tech treasure hunt

Written by Joel McNamara, avid outdoorsman, adventure racer, search and rescue team member, and author of Secrets of Computer Espionage, GPS for Dummies is ideal for both ordinary travelers and exotic explorers. It covers a world of GPS info such as:

• Choosing features for a GPS receiver, including the screen, an alarm, built-in maps, an electric compass, an altimeter, antennas, interface modes, and more
• Systems for traveling on the main roads and systems for exploring off the beaten path
• Using GPS with a PDA (personal digital assistant)
• Computer requirements for different mapping choices
• Topographic map software from Maptech, DeLorme, and National Geographic that’s for off-road use
• Using Web-hosted mapping services, including street maps, topographic maps, aerial photos, and U.S. government-produced maps
• Incorporating GPS receivers into outdoor workouts, with tips for specific sports including cycling, golf, rowing, and more

A companion Web site has links to all kinds of free maps and resources. So explore on your computer and then explore for real! With GPS for Dummies, you’ll find yourself having adventures!.
Price: $11.65 [Notify me when price goes down.]

Review and apply the concepts presented in Merrill's Atlas! This popular workbook set includes anatomy labeling exercises, positioning exercises, self-tests, and an answer key. Types of exercises include matching, labeling and identifying anatomy, short-answer and multiple-choice questions, crosswords, true/false, fill-in-the-blank, identifying structures on radiographs, and identifying proper patient positioning. A must-have for radiography students!

• Exercises correspond to chapters in Merrill's Atlas, providing strong support for teaching and learning.
• Essential projections are those most frequently performed and determined to be necessary knowledge for entry-level competency.
• Anatomy and positioning exercises provide balanced coverage of both topics.
• Film evaluation exercises include radiographs with accompanying questions on why an image is inadequate, leading to fewer repeat exams in the practice environment.
• A wide variety of review exercises are used to cover different kinds of information.
• An abundance of labeling exercises include about 600 illustrations for labeling practice, ensuring that students recognize anatomical structures on actual radiographs, not just on line drawings.
• Comprehensive self-tests end each chapter, so that students can accurately gauge their comprehension of the material and measure their own progress.
• Pathology exercises help radiographers understand which projections will best demonstrate various pathologies.

• Additional exercises covering all chapters in Merrill's Atlas Volumes 1 and 2 and some in Volume 3, including:
• Compensating Filters
• Geriatric and Pediatric Radiography
• Mobile Radiography
• Surgical Radiography
• Computed Tomography
• Exercises to review abbreviations
• Exercises on aspects of digital imaging related to positioning and procedures

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Price: $81.38 [Notify me when price goes down.]