Books about Predicting from Amazon.com

ITransits and Solar Returns is a unique text in its genre, for it allows the reader to evaluate the realism of a method illustrated through several well known events from the execution of Benito Mussolini to the incarceration of Sophia Loren in Italy, including the most important victories of many acclaimed champions of sports. Starting from historical data, Ciro Discepolo explains how and why each event took place. As a best seller in Italy and France, this book has been reprinted and republished several times in the span of a few years. New, important sections have been added. Its main quality is the exposure of a method that any student of astrology - experts as well as beginners - may apply. It aspires to demonstrate that such events as the abysmal fall of famous financiers or the tragic death of the cyclist Marco Pantani can be all explained word for word by the thirty rules written by Ciro Discepolo, who invites the reader to verify personally (studying events of the future as well as past chronicles) whether those rules match reality or not. The author has been studying aimed solar returns since 1970. He has been the instigator of more than 20,000 aimed birthdays (up to 2007). He has written over 50 books - most of them on this particular subject. For this reason he is considered the greatest expert by many colleagues in the world on this specific segment of astrology. This is a text of practical astrology, based on many-many years of observations and studies in practice. It addresses itself mainly to those who wish to verify the truth of the assertion: Prediction is a feasible exercise in astrology.

Consumers shop to satisfy emotional needs and desires-if a company is selling to emotion, then it's in the business of luxury. What motivates consumers to buy? Is it pleasure? Education? Entertainment? Status? Or just an impulse? Knowing why consumers buy what they do is the secret to predicting how they will behave in the ever-changing marketplace. In most cases, much of what people buy are items they really don't need. Focusing on the "whys" of spending, Danziger has meticulously profiled customers in more than 30 categories of discretionary spending through research based on surveys, interviews, and focus groups from a variety of people who make discretionary purchases. She provides readers with a vision of the future, giving them the foresight to anticipate the needs and desires of their customers. This groundbreaking guide will help marketers of all products understand the underlying motivators consumers use to both make their purchases and become satisfied, loyal customers. In Why People Buy Things They Don't Need, Danziger examines:
* The 14 justifiers that give consumers "permission" to buy.
* Trends impacting why people purchase what they do.
* How to sell even more to these customers.
* The future of discretionary spending.