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Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads
Your web site is a business—design it like one. Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)? Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage. It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI. In this book you'll learn: - Why so many organizations think about web design the wrong way
- How small design changes can have a big impact on your bottom line
- Simple tips to increase web sales/leads by 10% – 50% (or more)
- Concrete design guidelines for:
- Landing pages
- Home pages
- Category pages
- Detail pages
- Forms
- Checkout processes
Packed with helpful examples from a wide variety of sites!
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Price: $20.68
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Reinventing Collapse: The Soviet Example and American Prospects
In the waning days of the American empire, we find ourselves mired in political crisis, with our foreign policy coming under sharp criticism and our economy in steep decline. These trends mirror the experience of the Soviet Union in the early 1980s. Reinventing Collapse examines the circumstances of the demise of the Soviet superpower and offers clear insights into how we might prepare for coming events. Rather than focusing on doom and gloom, Reinventing Collapse suggests that there is room for optimism if we focus our efforts on personal and cultural transformation. With characteristic dry humor, Dmitry Orlov identifies three progressive stages of response to the looming crisis: - Mitigation-alleviating the impact of the coming upheaval
- Adaptation-adjusting to the reality of changed conditions
- Opportunity-flourishing after the collapse
He argues that by examining maladaptive parts of our common cultural baggage, we can survive, thrive, and discover more meaningful and fulfilling lives, in spite of steadily deteriorating circumstances. This challenging yet inspiring work is a must-read for anyone concerned about energy, geopolitics, international relations, and life in a post-Peak Oil world. Dmitry Orlov was born in Leningrad and immigrated to the United States at the age of twelve. He was an eyewitness to the Soviet collapse over several extended visits to his Russian homeland between the late eighties and mid-nineties. He is an engineer and a leading Peak Oil theorist whose writing is featured on such sites as www.lifeaftertheoilcrash.net and www.powerswitch.org.uk. .
Price: $12.21
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Selling Sucks: How to Stop Selling and Start Getting Prospects to Buy!
Praise for Selling Sucks "Whew! A terrific new book that blows the lid off the old-school methods of selling-which don't work anymore-and shows you how to make sales almost like magic! I love this book!" -Joe Vitale, author of The Attractor Factor and many other books "I love to buy, so I'm going to give every salesperson I know a copy of this book. Maybe they'll finally stop the old-school, hard-sell shtick that compels me (and everyone else) not to buy." -Michael Port, bestselling author of Book Yourself Solid "Selling sucks, but making sales doesn't. Read Frank's book to learn the crucial difference that will almost certainly mean success or failure for your business in the new era of commerce." -Mark Joyner, bestselling author of Simpleologywww.simpleology.com "Ready to join the ranks of the top sales pros? Buy Selling Sucks. Apply its lessons. Then watch your results go through the roof." -Randy Pennington, author of Results Rule! "Rumbauskas has the ability to overcome the obvious and allow his readers to look at sales in a new dimension. While many people focus on sales tricks, Rumbauskas shows, in great detail, how to get your prospects to buy because they come to you informed and trustful of you before you even say 'hello.' He's one of those guys I listen to every time he speaks. He speaks out of tested methods and not opinion. Prior to marketing online, I spent fourteen years running some of the largest automobile dealerships in the USA. This is one book I would make recommended reading for every person who wants to become an elite sales professional. Selling Sucks is a money-making winner." -Mike Filsaime, MikeFLive.com "Selling Sucks is a must-read for any entrepreneur who wants to run a high-profit, high-integrity business. Rumbauskas's advice is inspiring, clear, and more importantly, easy to implement. It's honestly one of the best how-to self-marketing books on the market. Get this book now if you're serious about exploding your sales and making more money." -Marie Forleo, author and Fox News Online Life Coachwww.thegoodlife-inc.com "Rumbauskas has written an indispensable guide to moving from an average salesperson to a top sales pro. This is a must-read for anyone serious about their sales career." -Paul McCord, author of Creating a Million-Dollar-a-Year Sales Income.
Price: $11.08
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Baseball America 2008 Prospect Handbook: The Comprehensive Guide to Rising Stars from the Definitive Source on Prospects (Baseball America Prospect Handbook)
The Baseball America 2008 Prospect Handbook is the leading annual reference guide to the next generation of rising stars. The Prospect Handbook profiles in-depth analysis and statistics of 900 players, provides a detailed amateur draft report card, a list of the top one hundred prospects, and a ranking of the Major League Baseball player development programs. The Prospect Handbook is the resource for information regarding the leading minor leaguers throughout baseball and is a valuable tool for fans, fantasy leaguers, and anyone who wants to know more about the player development process..
Price: $16.86
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German Survival Guide: The Language and Culture You Need to Travel with Confidence in Germany and Austria
German Survival Guide is a down-to-earth, bare-bones introduction to German that aims to make a trip abroad as smooth and enjoyable as possible This information-packed mini-course concentrates on preparing readers to travel in Germany and Austria in a limited time by focusing on what is most useful or interesting to travelers and cutting out unnecessary vocabulary and grammar. This Survival Guide helps readers communicate in the German language and culture. It prepares travelers for what to expect and how to deal with it, what to say and when to say it. It's like three books in one--a phrase book (so you know what to say), a grammar book (so you know how to say it), and a culture book (so you understand daily social expectations)--all focused on a traveler's needs. Learn how to greet people and introduce yourself in German, how to line up lodging, order food and pay properly, how to shop and ask for directions in German, how to drive a car or take the train in Germany and Austria, how to get help in an emergency or talk about your family or discuss the weather, and much, much more! Get key insights into German and Austrian social conventions: why not to use first names, how not to look like a tourist, how to tip, how to have good table manners, how to be a gracious guest, how to act on a nude beach. Discover the fine points of ice cream parlors, grocery stores, train stations and the Autobahn. Read how to handle tricky room windows and grumpy bathroom attendants. Learn insider German words so commonly used that you will want to know them even though you don t have to. This book is packed with culture notes, study tips, travel hints, and reality checks galore. It includes optional exercises for practicing material from the lessons, German-English and English-German dictionaries, and inside-the-cover Survival Summaries travelers can use on the spot. In addition, German pronunciations are written throughout the book, so users always have guidance on how to pronounce new words and phrases. Includes an extensive index to help readers find the topics they want, fast. All this packed into one volume small enough to tuck into a bag and take along..
Price: $12.59
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The City in History: Its Origins, Its Transformations, and Its Prospects
Lewis Mumford's massive historical study brings together a wide array of evidence--from the earliest group habitats to medieval towns to the modern centers of commerce (as well as dozens of black-and-white illustrations)--to show how the urban form has changed throughout human civilization. His tone is ultimately somewhat pessimistic: Mumford was deeply concerned with what he viewed as the dehumanizing aspects of the metropolitan trend, which he deemed "a world of professional illusionists and their credulous victims." (In another typically unrestrained criticism, he dubbed the Pentagon a Bronze Age monument to humanity's basest impulses, as well as an "effete and worthless baroque conceit.") Mumford hoped for a rediscovery of urban principles that emphasized humanity's organic relationship to its environment. The City in History remains a powerfully influential work, one that has shaped the agendas of urban planners, sociologists, and social critics since its publication in the 1960s. .
Price: $18.18
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Gold! Gold! How and Where to Prospect for Gold (Prospecting and Treasure Hunting) (Prospecting and Treasure Hunting)
Gold! Gold! A beginners handbook and recreational guide: How & Where to prospect for Gold! reveals everything you will need to know to start your search for this most precious metal! Beginning with an historical overview and geological background, Gold! Gold! gives the reader a thorough understanding of WHY gold is WHERE it is and HOW you can recover it. Seven profusely illustrated chapters from both 19th and 21st century resources outline and instruct on all popular oldtime and modern recovery methods from panning, sluicing, dredging through the use of metal detectors. Gold panning to nugget hunting can be enjoyed by folks and families of all ages and with the historic high price of gold in the world market, Gold! Gold! will show you how to sucessfully pursue and profit from this exciting activity..
Price: $7.49
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Joel Sternfeld: American Prospects
Originally published in 1987, Joel Sternfeld's now-classic view of America is here remastered, redesigned, and reprinted at a larger, brighter, truer scale. Finally, photography and offset printing techniques have caught up with Sternfeld's eye, and this new edition of American Prospects succeeds in presenting Sternfeld's most seminal work as it has always meant to be shown. A specially-commissioned essay by Kerry Brougher, Chief Curator at the Hirshhorn Museum and Sculpture Garden, considers the historical context in which Sternfeld was working and the pivotal role that American Prospects has played in the course of contemporary filmmaking and art photography. In American Prospects, a fireman shops for a pumpkin while a house burns in the background; a group of motorcyclists stop at the side of the road to take in a stunning, placid view of Bear Lake, Utah; the high-tech world headquarters of the Manville Corporation sits in picturesque Colorado, obscured by a defiant boulder; a lone basketball net stands in the desert near Lake Powell in Arizona; and a cookie-cutter suburban housing settlement rests squarely amongst rolling hills in Pendleton, Oregon. Sternfeld's photographic tour of America is a search for the truth of a country not just as it exists in a particular era but as it is in its ever-evolving essence. It is a sad poem, but also a funny and generous one, recognizing endurance, poignant beauty, and determination within its sometimes tense, often ironic juxtapositions of man and nature, technology and ruin..
Price: $47.25
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