Books about Prosper from Amazon.com

Some people are toxic: narcissistic, aggressive, inflexible, unethical, ready to scapegoat, capable of transforming any workplace into an unending nightmare. How do you cope with such individuals, while protecting both your career AND your sanity? Simplistic, cookie-cutter solutions don't work. In Coping with Toxic Managers, world-renowned psychiatrist and organizational consultant Roy Lubit shows you techniques that will. Drawing on his extensive experience as both a mental health professional and an organizational consultant for PriceWaterhouseCoopers, Lubit offers concrete, proven advice for subordinates, colleagues and superiors alike. You learn what's really driving your toxic manager or subordinate... how to cope with the emotional stress of dealing with them... and how to create a strategy that reflects their individual personality, while drawing on today's powerful new insights into emotional intelligence. The technicques Lubit teaches apply to personal relationships with toxic individuals as well.

While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.

Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.

Charan and Tichy assert that growth requires sticking to two principles: "strategy from the outside in" and "changing the genetic code." The first means putting yourself in your customers' shoes and asking what are their needs and how are they changing. From this perspective, a company can redefine its market and come up with creative ways to expand demand. The second principle, changing the genetic code, means revamping the corporate culture so that a new mindset for growth can thrive. As anyone who has ever worked in a company knows, corporate culture is a hard thing to overhaul. The book gives concrete steps to make that happen; sometimes it requires whole new leadership.

Charan, who has been on the faculty of the Harvard Business School and Northwestern University, and Tichy, a professor at the University of Michigan Business School, speak from experience. They've advised companies such as Royal Dutch/Shell and Mercedes-Benz. One of their heroes is the late Roberto Goizueta of Coca-Cola. When Goizueta took over, the company was on cruise control. It dominated the U.S. soft- drink industry--a market that many experts believed was mature with nowhere to grow. Under conventional thinking, Coca-Cola was maxed out: it would do well just to defend each tenth of a percent of market share against archrival PepsiCo. But in the 1980s, Goizueta framed the question of market share in a different way. Goizueta got his top executives to see that globally, Coca-Cola accounted for less than 2 ounces of the 64 ounces of fluid that each of the world's 4.4 billion people drank on average every day. In one simple stroke, he redefined the market and opened vast new areas of opportunity for his company. Coca-Cola became an immensely successful growth company under his leadership. Similar stories about Compaq, Citibank, and other companies abound. Every Business Is a Growth Business is an inspiring and practical book for business leaders looking to grow their company. --Dan Ring.
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History shows otherwise. Eighty percent of public investors wind up losing money in the stock market over the long term, because few emerge financially intact from the periodic bear markets. Riding the Bear is aimed at ending that vicious cycle for its readers. It explains clearly why bear markets are inevitable, why the next one is just around the corner, and will be the longest and most severe since 1929.

But Riding the Bear is not just about bear markets. Readers learn how to maximize profits in a bull market, and unlike buy and hold investors, keep those profits, and go on to make more in bear markets. It introduces a simple, mechanical system, discovered during the research, that over the last 35 years would have almost tripled the gain of a buy and hold strategy, and with half the risk. It should work for the next 35 years.

Riding the Bear also reveals the truth about Wall Street, its misleading propaganda and deceptions, and teaches its readers to be street smart. As subscribers to Sy Harding's Street Smart Report have come to expect, Riding the Bear tells it like it is, in plain English. Just two chapters "Public Investors versus Wall Street" and "What Causes Bear Markets" are more than worth the price..
Price: $39.97 [Notify me when price goes down.]

You've been bludgeoned, skewered, crushed, mutilated by the stock market. Every day you read about another corporate scandal: loans to CEOs that didn't have to be repaid, accounting "irregularities," profits that never existed You think the stock market must have been rigged. And you're right.

You were betrayed by the stock promotion machine -- the mutual fund managers, the brokers, analysts, strategists, and stock gurus who brainwashed you into buying and holding and believing that stocks, like parents, always come through and bail you out in the end.

So now what do you do? Where do you put your money? You can't just leave it in the bank or stuff it under the mattress.

For fourteen years Jim Cramer ran a hedge fund that compounded money at a rate of 24 percent annually after fees, and then he got out at the end of 2000. He knows that there are ways to make money, smart ways that don't require you to own stocks blindly. There are other investments that won't send you to the poorhouse.

This book will tell you what went wrong, who the bad guys were, and what you have to do to restore your financial health. You can't just close your eyes. Ignoring Wall Street isn't the answer. Cash alone isn't the answer. This book has the answers.

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Price: $5.90 [Notify me when price goes down.]