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Yes!: 50 Scientifically Proven Ways to Be Persuasive
Small changes can make a big difference in your powers of persuasionWhat one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing that so many dentists are named Dennis improve your persuasive prowess? Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways? Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers..
Price: $14.95
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Diagnostic and Statistical Manual of Mental Disorders DSM-IV-TR Fourth Edition (Text Revision)
Since the DSM-IV& #174; was published in 1994, we& rsquo;ve seen many advances in our knowledge of psychiatric illness. This Text Revision incorporates information culled from a comprehensive literature review of research about mental disorders published since DSM-IV& #174; was completed in 1994. Updated information is included about the associated features, culture, age, and gender features, prevalence, course, and familial pattern of mental disorders. The DSM-IV-TR& #174; brings this essential diagnostic tool up-to-date, to promote effective diagnosis, treatment, and quality of care. Now you can get all the essential diagnostic information you rely on from the DSM-IV& #174; along with important updates not found in the 1994 edition. Stay current with important updates to the DSM-IV-TR& #174;: Benefit from new research into Schizophrenia, Asperger& rsquo;s Disorder, and other conditions Utilize additional information about the epidemiology and other facets of DSM conditions Update ICD-9-CM codes implemented since 1994 (including Conduct Disorder, Dementia, Somatoform Disorders) .
Price: $52.99
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Psychology
David Myers’s Psychology is a textbook like no other—always fresh, always introducing effective new tools for teaching and learning, and always attuned to the fascinating ways that new research can shape the introductory psychology course. The new Eighth Edition is vintage Myers. It redefines excellence for an introductory psychology textbook, raising the standard with its expanded emphasis on diversity and gender issues, its incorporation of new frontiers in research studies in such areas as neuroscience and cognition, new learning features, and its expanded media/supplements package. Myers continues the tradition of previous editions of bonding psychological science with a broad perspective that engages both the mind and the heart. .
Price: $80.00
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Change Your Brain, Change Your Life: The Breakthrough Program for Conquering Anxiety, Depression, Obsessiveness, Anger, and Impulsiveness
In this age of do-it-yourself health care (heck, if the doctor only sees you for 10 minutes each visit, what other options are there?), Change Your Brain, Change Your Life fits in perfectly Filled with "brain prescriptions" (among them cognitive exercises and nutritional advice) that are geared toward readers who've experienced anxiety, depression, impulsiveness, excessive anger or worry, and obsessive behavior, Change Your Brain, Change Your Life milks the mind-body connection for all it's worth. Written by a psychiatrist and neuroscientist who has also authored a book on attention deficit disorder, Change Your Brain contains dozens of brain scans of patients with various neurological problems, from caffeine, nicotine, and heroin addiction to manic-depression to epilepsy. These scans, often showing large gaps in neurological activity or areas of extreme overactivity, are downright frightening to look at, and Dr. Amen should know better than to resort to such scare tactics. But he should also be commended for advocating natural remedies, including deep breathing, guided imagery, meditation, self-hypnosis, and biofeedback for treating disorders that are so frequently dealt with by prescription only..
Price: $8.39
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Theory and Practice of Counseling and Psychotherapy
Develop your own counseling style using Corey's bestselling THEORY AND PRACTICE OF COUNSELING AND PSYCHOTHERAPY You will see the major theories of counseling (psychoanalytic, Adlerian, existential, person-centered, Gestalt, reality, behavior, cognitive-behavior, family systems, feminist and, and postmodern approaches) as they are used in practice through a case study focused on one client, "Stan." The case of "Stan" appears in each chapter so you can see how the theory presented in that chapter informs therapeutic decision-making. The new "Theory in Practice: The Case of Stan" DVD is an extension of the text. "At a Glance" charts pinpoint the major differences between theories in areas such as multicultural focus, basic philosophies, and limitations..
Price: $74.11
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Exploring Psychology
0Always on top of the latest news in psychology, always tuned in to what’s happening in the classroom, David Myers’ Exploring Psychology is far and away the best-selling brief introduction to psychology Thoroughly reexamined page by page, line by line, and reference by reference, each new edition is both refreshingly innovative and reassuringly Myers. The new Seventh Edition is both classic Myers and cutting-edge psychology, a rich presentation of ideas and applications featuring hundreds of new research citations, over 40% new photos, and state-of-the-art media and supplements. But its most compelling feature remains the inimitable Myers’ voice—a voice that speaks directly to the curiosities and experiences of all kinds of students. Myers’ writing keeps students reading…and learning. .
Price: $65.87
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The Night of the Gun: A Reporter Investigates the Darkest Story of his Life--His Own
Amazon Best of the Month, August 2008: In his fabulously entertaining The Kid Stays in the Picture, legendary Hollywood producer Robert Evans wrote: "There are three sides to every story: yours, mine, and the truth." David Carr's riveting debut memoir, The Night of the Gun, takes this theory to the extreme, as the New York Times reporter embarks on a three-year fact-finding mission to revisit his harrowing past as a drug addict and discovers that the search for answers can reveal many versions of the truth. Carr acknowledges that you can't write a my-life-as-an-addict story without the recent memoir scandals of James Frey and others weighing you down, but he regains the reader's trust by relying on his reporting skills to conduct dozens of often uncomfortable interviews with old party buddies, cops, and ex-girlfriends and follow an endless paper trail of legal and medical records, mug shots, and rejection letters. The kaleidoscopic narrative follows Carr through failed relationships and botched jobs, in and out of rehab and all manner of unsavory places in between, with cameos from the likes of Tom Arnold, Jayson Blair, and Barbara Bush. Admittedly, it's hard to love David Carr--sometimes you barely like the guy. How can you feel sympathy for a man who was smoking crack with his pregnant girlfriend when her water broke? But plenty of dark humor rushes through the book, and knowing that this troubled man will make it--will survive addiction, fight cancer, raise his twin girls--makes you want to stick around for the full 400-page journey. --Brad Thomas Parsons.
Price: $13.00
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The Game: Penetrating the Secret Society of Pickup Artists
Are you just another AFC ("average frustrated chump") trying to meet an HB ("hot babe")? How would you like to "full-close" with a Penthouse Pet of the Year? The answers, my friend, are in Neil Strauss's entertaining book The Game. Strauss was a self-described chick repellant--complete with large, bumpy nose, small, beady eyes, glasses, balding head, and, worst of all, painful shyness around women. He felt like "half a man." That is, until a book editor asked him to investigate the community of pickup artists. Strauss's life was transformed. He spent two years bedding some fine chiquitas and studying with some of the North America's most suave gents--including the best of them all, the God of the pickup "community," a man named Mystery. Mystery is an aspiring Toronto magician who charges $2,250 for a weekend pickup workshop. He is not much to look at: a cross between a vampire and a computer geek. But by using high-powered marketing techniques he's turned seduction into an effortless craft--even inventing his own vocabulary. His technique sounds like a car salesman's tip sheet: his main rule is FMAC--find, meet, attract, close. He employs the "three-second rule"--always approach a woman within three seconds of first seeing her in order to avoid getting shy. Other tricks: Intrigue a beautiful woman by pretending to be unaffected by her charm; also, never hit on a woman right away. Start with a disarming, innocent remark, like "Do you think magic spells work?" or "Oh my god, did you see those two girls fighting outside?" And finally, the most important characteristic of the pickup artist--smile. After two years, Strauss ends up becoming almost as successful as Mystery, but he comes to an important realization. His techniques were actually off-putting to the woman he ended up falling in love with. And they never prepared him for actually having a relationship. After a while, he ran out of one-liners and had to have a real conversation. Still, The Game is a great read that may help some AFCs come out of their shells. --Alex Roslin.
Price: $20.00
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Publication Manual of the American Psychological Association (Fifth Edition)
In addition to providing clear guidance on grammar, the mechanics of w riting, and APA style, the Publication Manual offers an authoritative and easy-to-use reference and citation system and comprehensive covera ge of the treatment of numbers, metrication, statistical and mathemati cal data, tables, and figures for use in writing, reports, or presenta tions..
Price: $27.96
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