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Marketing Assn. on May 1, 1998. The length of the
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From the supplier: The retention mix strategy is an effective approach for ensuring customer loyalty. The focus of this approach is developing and retaining current customers by forming long-term relationships through partnerships. Its important components are loyalty of staff, management commitment and deployment of suitable management systems. The effectiveness of employing this approach is exemplified by Swiss company Credit Suisse Holding.
Citation DetailsTitle: Ratcheting - up retention. (customer retention)(includes related article on retaining customers during mergers)
Author: Christoph W. Oggenfuss
Publication:Bank Marketing (Magazine/Journal)
Date: May 1, 1998
Publisher: Bank Marketing Assn.
Volume: v30
Issue: n5
Page: p28(8)
Distributed by Thomson Gale.
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