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Sway: The Irresistible Pull of Irrational Behavior
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.
Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.
Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).
Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.
Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull. .
Price: $7.50
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God Is Not Great: How Religion Poisons Everything
In the tradition of Bertrand Russell's Why I Am Not a Christian and Sam Harris's recent bestseller, The End of Faith, Christopher Hitchens makes the ultimate case against religion With a close and erudite reading of the major religious texts, he documents the ways in which religion is a man-made wish, a cause of dangerous sexual repression, and a distortion of our origins in the cosmos. With eloquent clarity, Hitchens frames the argument for a more secular life based on science and reason, in which hell is replaced by the Hubble Telescope's awesome view of the universe, and Moses and the burning bush give way to the beauty and symmetry of the double helix..
Price: $12.35
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The End of Faith: Religion, Terror, and the Future of Reason
Sam Harris cranks out blunt, hard-hitting chapters to make his case for why faith itself is the most dangerous element of modern life. And if the devil's in the details, then you'll find Satan waiting at the back of the book in the very substantial notes section where Harris saves his more esoteric discussions to avoid sidetracking the urgency of his message. Interestingly, Harris is not just focused on debunking religious faith, though he makes his compelling arguments with verve and intellectual clarity. The End of Faith is also a bit of a philosophical Swiss Army knife. Once he has presented his arguments on why, in an age of Weapons of Mass Destruction, belief is now a hazard of great proportions, he focuses on proposing alternate approaches to the mysteries of life. Harris recognizes the truth of the human condition, that we fear death, and we often crave "something more" we cannot easily define, and which is not met by accumulating more material possessions. But by attempting to provide the cure for the ills it defines, the book bites off a bit more than it can comfortably chew in its modest page count (however the rich Bibliography provides more than enough background for an intrigued reader to follow up for months on any particular strand of the author' musings.) Harris' heart is not as much in the latter chapters, though, but in presenting his main premise. Simply stated, any belief system that speaks with assurance about the hereafter has the potential to place far less value on the here and now. And thus the corollary -- when death is simply a door translating us from one existence to another, it loses its sting and finality. Harris pointedly asks us to consider that those who do not fear death for themselves, and who also revere ancient scriptures instructing them to mete it out generously to others, may soon have these weapons in their own hands. If thoughts along the same line haunt you, this is your book.--Ed Dobeas.
Price: $4.94
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The God Delusion
A preeminent scientist -- and the world's most prominent atheist -- asserts the irrationality of belief in God and the grievous harm religion has inflicted on society, from the Crusades to 9/11. With rigor and wit, Dawkins examines God in all his forms, from the sex-obsessed tyrant of the Old Testament to the more benign (but still illogical) Celestial Watchmaker favored by some Enlightenment thinkers. He eviscerates the major arguments for religion and demonstrates the supreme improbability of a supreme being. He shows how religion fuels war, foments bigotry, and abuses children, buttressing his points with historical and contemporary evidence. The God Delusion makes a compelling case that belief in God is not just wrong but potentially deadly. It also offers exhilarating insight into the advantages of atheism to the individual and society, not the least of which is a clearer, truer appreciation of the universe's wonders than any faith could ever muster..
Price: $9.85
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Innumeracy: Mathematical Illiteracy and Its Consequences
This is the book that made "innumeracy" a household word, at least in some households Paulos admits that "at least part of the motivation for any book is anger, and this book is no exception I'm distressed by a society which depends so completely on mathematics and science and yet seems to indifferent to the innumeracy and scientific illiteracy of so many of its citizens." But that is not all that drives him. The difference between our pretensions and reality is absurd and humorous, and the numerate can see this better than those who don't speak math. "I think there's something of the divine in these feelings of our absurdity, and they should be cherished, not avoided." Paulos is not entirely successful at balancing anger and absurdity, but he tries. His diatribes against astrology, bad math education, Freud, and willful ignorance are leavened with jokes, mathematical or the sort (he claims) favored by the numerate. It remains to be seen if Innumeracy will indeed be able, as Hofstadter hoped, to "help launch a revolution in math education that would do for innumeracy what Sabin and Salk did for polio"--but many of the improvements Paulos suggested have come to pass within 10 years. Only time will tell if the generation raised on these new principles is more resistant to innumeracy--and need only worry about being incomputable. --Mary Ellen Curtin.
Price: $7.41
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Kant: Groundwork of the Metaphysics of Morals
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Reasons and Persons (Oxford Paperbacks)
Challenging, with several powerful arguments, some of our deepest beliefs about rationality, morality, and personal identity, Parfit claims that we have a false view about our own nature. It is often rational to act against our own best interests, he argues, and most of us have moral views that are self-defeating We often act wrongly, although we know there will be no one with serious grounds for complaint, and when we consider future generations it is very hard to avoid conclusions that most of us will find very disturbing..
Price: $31.93
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The Theory of Communicative Action, Volume 1: Reason and the Rationalization of Society (The Theory of Communicative Action, Vol1)
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