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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely. The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they’ll likely ignore, you can focus on getting the right message to the right people at the right time. When people visit your company’s Web site, they aren’t there to hear your slogan or see your logo again. They want information, interaction, and choice—and you’d be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing..
Price: $13.74
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Dead Until Dark (Southern Vampire Mysteries, Book 1)
Sookie Stackhouse is just a small-time cocktail waitress in small-town Louisiana. Until the vampire of her dreams walks into her life-and one of her coworkers checks out.... Maybe having a vampire for a boyfriend isn't such a bright idea. A fun, fast, funny, and wonderfully intriguing blend of vampire and mystery that's hard to put down, and should not be missed. (Susan Sizemore) Praise for Charlaine Harris: Harris writes neatly and with assurance. ( New York Times Book Review) An author of rare talents. ( Publishers Weekly).
Price: $2.19
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Harry Potter and the Goblet of Fire (Book 4)
In Harry Potter and the Goblet of Fire, J.K. Rowling offers up equal parts danger and delight--and any number of dragons, house-elves, and death-defying challenges. Now 14, her orphan hero has only two more weeks with his Muggle relatives before returning to Hogwarts School of Witchcraft and Wizardry. Yet one night a vision harrowing enough to make his lightning-bolt-shaped scar burn has Harry on edge and contacting his godfather-in-hiding, Sirius Black. Happily, the prospect of attending the season's premier sporting event, the Quidditch World Cup, is enough to make Harry momentarily forget that Lord Voldemort and his sinister familiars--the Death Eaters--are out for murder. Readers, we will cast a giant invisibility cloak over any more plot and reveal only that You-Know-Who is very much after Harry and that this year there will be no Quidditch matches between Gryffindor, Ravenclaw, Hufflepuff, and Slytherin. Instead, Hogwarts will vie with two other magicians' schools, the stylish Beauxbatons and the icy Durmstrang, in a Triwizard Tournament. Those chosen to compete will undergo three supreme tests. Could Harry be one of the lucky contenders? But Quidditch buffs need not go into mourning: we get our share of this great game at the World Cup. Attempting to go incognito as Muggles, 100,000 witches and wizards converge on a "nice deserted moor." As ever, Rowling magicks up the details that make her world so vivid, and so comic. Several spectators' tents, for instance, are entirely unquotidian. One is a minipalace, complete with live peacocks; another has three floors and multiple turrets. And the sports paraphernalia on offer includes rosettes "squealing the names of the players" as well as "tiny models of Firebolts that really flew, and collectible figures of famous players, which strolled across the palm of your hand, preening themselves." Needless to say, the two teams are decidedly different, down to their mascots. Bulgaria is supported by the beautiful veela, who instantly enchant everyone--including Ireland's supporters--over to their side. Until, that is, thousands of tiny cheerleaders engage in some pyrotechnics of their own: "The leprechauns had risen into the air again, and this time, they formed a giant hand, which was making a very rude sign indeed at the veela across the field." Long before her fourth installment appeared, Rowling warned that it would be darker, and it's true that every exhilaration is equaled by a moment that has us fearing for Harry's life, the book's emotions running as deep as its dangers. Along the way, though, she conjures up such new characters as Alastor "Mad-Eye" Moody, a Dark Wizard catcher who may or may not be getting paranoid in his old age, and Rita Skeeter, who beetles around Hogwarts in search of stories. (This Daily Prophet scoop artist has a Quick-Quotes Quill that turns even the most innocent assertion into tabloid innuendo.) And at her bedazzling close, Rowling leaves several plot strands open, awaiting book 5. This fan is ready to wager that the author herself is part veela--her pen her wand, her commitment to her world complete. (Ages 9 and older) --Kerry Fried.
Price: $3.50
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Halo, Books 1-3 (The Flood; First Strike; The Fall of Reach)
The official novels of the award-winning Xbox game! This set contains The Fall of Reach, First Strike, and The Flood -- the complete chronicles of the bloody Human-Covenant War on Halo. The Fall of ReachAs the bloody Human-Covenant War rages on Halo, the fate of humankind may rest with one warrior, the lone SPARTAN survivor of another legendary battle . . . the desperate, take-no-prisoners struggle that led humanity to Halo--the fall of the planet Reach. Now, brought to life for the first time, here is the full story of that glorious, doomed conflict. First Strike
The Human-Covenant war rages on as the alien juggernaut sweeps inexorably toward its final goal: destruction of all human life! The FloodThe Human-Covenant War, a desperate struggle for humankind’s very survival, has reached its boiling point on the mysterious, ring world called Halo. But the fierce Covenant warriors, the mightiest alien military force known, are not the only peril lying in wait. Bungie, Halo, Xbox, and the Xbox Logos are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. Used under license. (c) 2001-2003 Microsoft Corporation. All Rights Reserved.
Price: $14.55
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The Purpose-Driven Life: What on Earth Am I Here For?
The spiritual premise in The Purpose-Driven Life is that there are no accidents---God planned everything and everyone Therefore, every human has a divine purpose, according to God's master plan. Like a twist on John F. Kennedy's famous inaugural address, this book could be summed up like this: "So my fellow Christians, ask not what God can do for your life plan, ask what your life can do for God's plan." Those who are looking for advice on finding one's calling through career choice, creative expression, or any form of self-discovery should go elsewhere. This is not about self-exploration; it is about purposeful devotion to a Christian God. The book is set up to be a 40-day immersion plan, recognizing that the Bible favors the number 40 as a "spiritually significant time," according to author Rick Warren, the founding pastor of Saddleback Church in Lake Forest, California, touted as one of the nation largest congregations. Warren's hope is that readers will "interact" with the 40 chapters, reading them one day at a time, with extensive underlining and writing in the margins. As an inspirational manifesto for creating a more worshipful, church-driven life, this book delivers. Every page is laden with references to scripture or dogma. But it does not do much to address the challenges of modern Christian living, with its competing material, professional, and financial distractions. Nonetheless, this is probably an excellent resource for devout Christians who crave a jumpstart back to worshipfulness. -- Gail Hudson.
Price: $0.45
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Evolve Reach Comprehensive Review for the NCLEX-RN® Examination
The EVOLVE REACH COMPREHENSIVE REVIEW FOR THE NCLEX-RN® EXAM is the answer to your study needs with remediation content for weaknesses identified through curriculum testing, preparation for the nursing school exit exam, and review and preparation for the NCLEX-RN licensure exam. The review is written in an easy-to-read outline format with chapters broken down by clinical areas and concepts emphasized on the NCLEX-RN exam. Plus, the companion StudyWare CD offers practice tests with over 500 questions in the same electronic testing format you will experience on your nursing school exit exam and on the NCLEX-RN exam. - HESI HINT boxes highlight important clinical information and concepts commonly tested on the NCLEX-RN exam.
- Chapters organized by clinical area make this an easy reference.
- Chapter review and critical thinking questions ensure you have mastered each chapter before you move to the next.
- Featured pharmacology tables pinpoint areas emphasized on the NCLEX exam to help prepare you for the test.
- Additional illustrations enhance important clinical concepts and bring the content to life.
- Expanded index allows for easy reference for quick review.
- Consistent chapter organization and format improves content flow and readability, making it easy to study and remember key concepts.
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Price: $44.75
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Schaum's Outline of Calculus (Fourth Edition)
Students can gain a thorough understanding of differential and integral calculus with this powerful study tool. They'll also find the related analytic geometry much easier. The clear review of algebra and geometry in this edition will make calculus easier for students who wish to strengthen their knowledge in these areas. Updated to meet the emphasis in current courses, this new edition of a popular guide--more than 104,000 copies were bought of the prior edition--includes problems and examples using graphing calculators. .
Price: $8.50
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Elite Forces Manual of Mental and Physical Endurance: How to Reach Your Physical and Mental Peak
Gain an edge by training with the techniques of the most elite special forces units The Elite Forces Manual of Mental and Physical Endurance shows how the world's most advanced soldiers stretch themselves mentally and physically, giving the reader the opportunity to train as they do in easy-to-follow steps. A detailed examination of what it takes to become as fit as a special forces soldier, the book takes a holistic view of the body and mind, showing readers how to build up endurance over a matter of weeks and how quality of life will benefit in the process. The 150 illustrations throughout the book make it perfect for both serious students of physical fitness and martial arts and armchair military enthusiasts.
Whether competing in unarmed combat sports, running a marathon, or just looking to get ahead, the Elite Forces Manual contains helpful and practical advice for attaining the absolute peak of mental and physical fitness. .
Price: $7.99
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