Books about Realtors from Amazon.com



The Millionaire Real Estate Agent: It's Not About the Money...It's About Being the Best You Can Be!

Take your real estate career to the highest level!

"Whether you are just getting started or a veteran in the business, The Millionaire Real Estate Agent is the step-by-step handbook for seeking excellence in your profession and in your life."
--Mark Victor Hansen, cocreator, #1 New York Times bestselling series Chicken Soup for the Soul

"This book presents a new paradigm for real estate and should be required reading for real estate professionals everywhere."
--Robert T. Kiyosaki, New York Times bestselling author of Rich Dad, Poor Dad

The Millionaire Real Estate Agent explains:

  • Three concepts that drive production
  • Economic, organizational, and lead generation models that are the foundations of any high-achiever's business
  • How to "Earn a Million," "Net a Million," and "Receive a Million" in annual income
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Price: $7.10 [Notify me when price goes down.]


The Fundamentals of Listing and Selling Commercial Real Estate
The Fundamentals of Listing and Selling Commercial Real Estate provides a complete foundation for a career in the Commercial Real Estate Industry. The text contains a comprehensive study of property and investment analysis, mortgages and leases, as well as practice techniques such as prospecting, presentations, and negotiating..
Price: $22.95 [Notify me when price goes down.]


1,200 Great Sales Tips for Real Estate Professionals
Perfect for brokers, agents, and other real estate professionals, this handy guide brings together the best ideas from years of incredibly practical lists and checklists published in REALTOR Magazine This practical, one-of-a-kind guide is perfect for learning the business of real estate and perfecting the best and most effective tactics and techniques for helping your real estate career and business grow..
Price: $13.85 [Notify me when price goes down.]


Sold!: Direct Marketing for the Real Estate Pro
This lively book shows the more than 1.25 million real estate agents & brokers in North America how to use the proven techniques of direct marketing to make more money and sell more units. Drawing on the principles her agency has used in successful campaigns for Ford Motor Company, Weight Watchers, and American Express, Lois introduces real estate professionals to her easy-to-use Geller's Just In Time DM Program® so they can get the correct message into the proper hands at the right time. Spiced throughout with Lois's sane and savvy advice and stellar examples of winning ads and mailing pieces, SOLD! is guaranteed to help you target your marketing efforts, so you will be planting more sold signs and growing your business in no time..
Price: $20.00 [Notify me when price goes down.]


The House That Faux Built
The House that Faux Built is a unique project-turned-book with a dual purpose: To raise money for the New Orleans Habitat House that Faux Built in support of Katrina Victims To showcase the very latest in painting and plaster home makeover techniques. The Artist s Version of We are the World --More than 100 top artists from across the U.S. and Europe volunteered to help. Together they transformed the rooms of a 1940s colonial in Metro DC and an old Chicago church into unique works of art. This new book captures the project in over 500 full color photos and is being snapped up by homeowners, D-I-Y ers, realtors and designers eager to see the latest in faux and home transformations. Readers will learn home makeover solutions including: 15 tricks to make a small room look larger, 5 secrets to make ceilings appear higher, 5 ways to transform cement floors & new techniques for wood floors, 3 Inexpensive methods to customize existing cabinets and appliances, 3 ways to make old brick, tile, and counter tops look like stone. Dozens of ideas and products that did not exist even a year ago.
Price: $23.06 [Notify me when price goes down.]


Home Staging For Dummies (For Dummies (Home & Garden))
8 full-color pages of before-and-after photos

Make your home stand out, sell faster, and bring in more money!

Want to have homebuyers knocking down your door? This no-nonsense, practical guide shows you how to make improvements room by room and generate a higher profit in the most cost- and time-effective way. You'll see how — and why — to eliminate clutter, make repairs, arrange furnishings, pave the way for buyers to make an emotional connection to your house, and much more to get top dollar!

Discover how to:

  • Make the improvements that buyers want

  • Clear out the clutter

  • Show off your home's best features

  • Woo buyers with curb appeal

  • Depersonalize and neutralize each room

  • Get rooms photo ready

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Price: $10.99 [Notify me when price goes down.]


Essential Etiquette Fundamentals, Vol. 1: Dining Etiquette

Social Skills 101: An Essential Etiquette Guide

A valuable client is in town and needs to be entertained. You are interviewing for a great new job and your prospective employer suggests you go out for lunch. You are on a first date with someone special. It is time to finally ask your boss for a raise. No problem, right? You are charming, well-dressed, funny, smart, and successful. Everybody loves you. You are going to knock'em dead......but, what about your table manners? Pass the bread the wrong way and your valuable client thinks you are a clumsy halfwit. Grab your prospective employer's water glass by mistake and she begins to question your poise under pressure. Argue with the waiter and someone special decides you are really a jerk. Tear at your lobster like an animal and you can stop worrying about getting a raise and start worrying about keeping your job. Etiquette matters. Whether you are a new intern at your first formal business dinner, or a seasoned professional out for a power lunch, business meals are big business. A lack of manners is just plain bad business. Organized in five easy, enjoyable lessons, the Food Scholar Dining Etiquette CD includes all the practical information you need to make a great impression at your next business meal or social engagement. It is simply the best dining etiquette reference available. Don't eat another important meal without listening to this CD first!

Quick and easy learning.Food Scholar has made its etiquette lessons available in audio format for your convenience. Listen on CD or download the lessons to your MP3 player and learn at the gym, on the plane or in your car on the way to a client meeting, job interview, romantic dinner, or other important dining event.

A valuable tool for any professional. If you entertain clients or dine with colleagues, your table manners reflect on your overall level of professionalism. Food Scholar's comprehensive, thoroughly researched etiquette CD quickly teaches you every dining etiquette rule you need to correctly handle any dining situation.

Vital job interview information. Your résumé may get you the interview, but it's how you handle the interview that gets you the job. Conversation, handling the utensils -- it's the little things that matter. Employers conduct interviews during meals to evaluate how applicants handle themselves in a social setting. Polish your etiquette skills by listening to the Food Scholar etiquette lesson.

For your social life. People are impressed when you treat them with respect. By completing the Food Scholar etiquette lesson you will learn how to be seated, correctly identify tableware, handle silverware, properly order your meal, handle hard-to-eat foods, gracefully pay the check, and much more!

Great gift for students or any professional.

The Food Scholar Dining Etiquette lesson includes five informative units:

Unit One: The Restaurant and Your Table (including arriving at the restaurant and being seated, understanding who is who in the dining room, and identifying silverware, plates & glassware)

Unit Two: Ordering and Enjoying the Meal (including ordering, using your napkin, handling silverware, using finger bowls & hot towels, and handling difficult-to-eat foods)

Unit Three: Handling the Check (covering paying the check and tipping the restaurant staff)

Unit Four: Special Topics (including managing business meals and handling awkward & unexpected situations)

Dining Etiquette Essentials Unit (a convenient summary of all units that can be reviewed en route to a restaurant for quick & easy reference)

The Food Scholar Dining Etiquette CD is an essential reference for everyone!.
Price: $14.95 [Notify me when price goes down.]



Whiskey on the Rocks: A Whiskey Mattimoe Mystery (Whiskey Mattimoe Mysteries)
Still reeling from her husband's death, thirty-three-year-old realtor Whiskey Mattimoe is adjusting to a new life, which includes the embarrassing purse-snatching antics of her mischievious Afghan hound. That's bad for business, but not as bad as having clients die on the premises. When one of her properties turns into a murder scene, Whiskey becomes hopelessly tangled in a devious scheme involving identity fraud and priceless art.

Dodging a house fire, break-ins, and attempts on her life, Whiskey manages to keep her sense of humor throughout the chaos with help from a part-time police force, her eight-year-old neighbor, and other eccentric characters in the Lake Michigan resort town of Magnet Springs.

This fast-paced, darkly comic tale is the first in a series of mysteries featuring the amateur sleuthing of Whiskey Mattimoe..
Price: $6.87 [Notify me when price goes down.]



The ABC's of Prospecting: The Ultimate System for Every Real Estate Sales Professional
The prospecting methodologies at the heart of this system have been at the root of sales success for years; this system incorporates much more! Russell has integrated the fundamental elements of sales success into an efficient leads generation and CRM system. Systems are the best partner to any business. The gain in efficiency however makes it more beneficial to the Real Estate Professional because most are one person operations. This system is designed to produce results! You will learn to: • generate leads via proven methods • grow your referral base • initiate CRM campaigns • master the 2 minute phone call • database 100 new contacts in 4 weeks • convert contacts to leads • convert leads to transactions • EARN 20% MORE than the average agent! System covers advanced skills for dealing with clients, provides each reader with a 'warehouse' of objection-handling techniques and call scripts. You will learn to incorporate prospecting protocols into your daily routine to gain competitive advantage..
Price: $18.49 [Notify me when price goes down.]


David vs. Goliath: Guerilla Media Buying for Small Business, A New Way to Win
How can a small business ever hope to compete with a large corporation?

Like the mythical battle where David took down Goliath, the author provides small business owners with very practical weapons they need to effectively compete with big business.

No matter what your familiarity with the subject, Geskey provides a comprehensive study presented in simple layman's terms into how small business owners can increase their Share of Market by increasing their "Share of Voice" (share of marketing messages in a market area) without spending an additional dime in advertising/marketing.

Share of Voice can be increased by increasing the cost efficiency and effectiveness of media by 50-200% or more. David vs. Goliath shows readers how to do just that step by step and by using templates and worksheets to actually learn "how to."

The Magic of Share of Voice

David vs. Goliath teaches small business owners how to compete with much larger businesses by planning and negotiating media (in the broad sense) in focused, innovative, and smarter ways-- which can double or triple a business' marketing exposure in a particular location and time.

Research has shown that an increase in Share of Voice is highly correlated to an increase in Share of Market.

There are two ways to increase Share of Voice: 1) spend more/increase your budget, or 2) spend the money you have more efficiently and effectively. This book teaches you how to do the latter.

What You Will Learn

David vs. Goliath not only gives you hundreds of specific ideas, more importantly, the book provides you with a strategy for success. You will learn:

* How to increase your customer base, market share, and profit margins with no increase in marketing budgets

* How to potentially double or triple your Share of Voice--without spending more

* How to AUTOMATICALLY increase your media buying power by nearly 20%

* How to buy newspaper ads at 20 cents on the dollar

* How to buy TV and radio schedules at 50-75% off rate card

* How to develop a negotiation STRATEGY which will get you significantly more exposure per dollar spent

* How and why you must always have a pre-planned Plan B in negotiations with media sellers

*How to use the Road Less Traveled (non traditional Guerilla media buying channels) to buy media for pennies on the dollar

* How and when to use hundreds of Guerrilla strategies and tactics to increase your visibility and effectiveness

* And much more.
Price: $29.95 [Notify me when price goes down.]



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