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Marketing Assn. on March 1, 1998. The length of the
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From the supplier: Graham Communications conducted an employee focus group to identify and evaluate front line customer service practices among selected members of the Community Bank League of New England. Results indicate some difficulties in training front-line personnel as salespeople. In addition, it was found that face-to-face bank transactions are declining. Community banks can improve customer service practices through customer education, employee training programs and the provision of sales incentives.
Citation DetailsTitle: Front-line service, rear-guard sales? (banking services)(includes related article on focus groups)
Author: Rob Keane
Publication:Bank Marketing (Magazine/Journal)
Date: March 1, 1998
Publisher: Bank Marketing Assn.
Volume: v30
Issue: n3
Page: p42(6)
Distributed by Thomson Gale.
Price:
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