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Life of Pi
Yann Martel's imaginative and unforgettable Life of Pi is a magical reading experience, an endless blue expanse of storytelling about adventure, survival, and ultimately, faith. The precocious son of a zookeeper, 16-year-old Pi Patel is raised in Pondicherry, India, where he tries on various faiths for size, attracting "religions the way a dog attracts fleas." Planning a move to Canada, his father packs up the family and their menagerie and they hitch a ride on an enormous freighter. After a harrowing shipwreck, Pi finds himself adrift in the Pacific Ocean, trapped on a 26-foot lifeboat with a wounded zebra, a spotted hyena, a seasick orangutan, and a 450-pound Bengal tiger named Richard Parker ("His head was the size and color of the lifebuoy, with teeth"). It sounds like a colorful setup, but these wild beasts don't burst into song as if co-starring in an anthropomorphized Disney feature. After much gore and infighting, Pi and Richard Parker remain the boat's sole passengers, drifting for 227 days through shark-infested waters while fighting hunger, the elements, and an overactive imagination. In rich, hallucinatory passages, Pi recounts the harrowing journey as the days blur together, elegantly cataloging the endless passage of time and his struggles to survive: "It is pointless to say that this or that night was the worst of my life. I have so many bad nights to choose from that I've made none the champion." An award winner in Canada (and winner of the 2002 Man Booker Prize), Life of Pi, Yann Martel's second novel, should prove to be a breakout book in the U.S. At one point in his journey, Pi recounts, "My greatest wish--other than salvation--was to have a book. A long book with a never-ending story. One that I could read again and again, with new eyes and fresh understanding each time." It's safe to say that the fabulous, fablelike Life of Pi is such a book. --Brad Thomas Parsons.
Price: $2.42
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Lucky: A Memoir
Enormously visceral, emotionally gripping, and imbued with the belief that justice is possible even after the most horrific of crimes, Alice Sebold's compelling memoir of her rape at the age of eighteen is a story that takes hold of you and won't let go.Sebold fulfills a promise that she made to herself in the very tunnel where she was raped: someday she would write a book about her experience. With Lucky she delivers on that promise with mordant wit and an eye for life's absurdities, as she describes what she was like both as a young girl before the rape and how that rape changed but did not sink the woman she later became.It is Alice's indomitable spirit that we come to know in these pages. The same young woman who sets her sights on becoming an Ethel Merman-style diva one day (despite her braces, bad complexion, and extra weight) encounters what is still thought of today as the crime from which no woman can ever really recover. In an account that is at once heartrending and hilarious, we see Alice's spirit prevail as she struggles to have a normal college experience in the aftermath of this harrowing, life-changing event.No less gripping is the almost unbelievable role that coincidence plays in the unfolding of Sebold's narrative. Her case, placed in the inactive file, is miraculously opened again six months later when she sees her rapist on the street. This begins the long road to what dominates these pages: the struggle for triumph and understanding -- in the courtroom and outside in the world.Lucky is, quite simply, a real-life thriller. In its literary style and narrative tension we never lose sight of why this life story is worth reading. At the end we are left standing in the wake of devastating violence, and, like the writer, we have come to know what it means to survive..
Price: $3.75
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Consumer Behavior
Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. The text also focuses on the implications of consumer behavior research for marketers. Updated to reflect the most recent research and examples, the Fourth Edition features streamlined content and organizationfrom 21 to 20 chaptersas well as a new interior design and new photos and advertisements. In addition, several pedagogical features make the material accessible and meaningful to marketing students: chapter-opening cases show the anecdotal application of concepts, while end-of-chapter questions and exercises require students to investigate consumer behavior issues and analyze advertisements and marketing strategies. A range of technology resources supports instructors and students throughout the term. - New! The chapters on culture have been reorganized to include recent developments in academic research, such as new information about the values that characterize Western culture. Consolidated and streamlined coverage also includes privacy, social class influences, household consumption, demographics, and diversity.
- New! Updated and expanded coverage includes an examination of AMA's new definition of marketing, consumer behavior as related to environmental issues (such as recycling), the effects of memory and retrieval, and word-of-mouth communication, among others.
- New! Chapter-opening cases focus on companies and topics such as Swatch, ING Direct, iPod, Shopping.com, beer advertising, product placement, consumer behavior in China and Thailand, buzz marketing, and identity theft.
- New! Cases on consumer behavior are available through the HMXChange Business Case Database. This online resource allows business instructors to assemble, maintain, and update casebooks from any web-accessible location. The result is a printed casebook tailored to meet course objectives.
- New! Designed specifically for users of the Fourth Edition, the technology package includes the Online Teaching Center, HM Testing, basic and premium PowerPoint slides, Blackboard/WebCT course cartridges, Overhead Transparencies with additional advertising examples, videos, and the Online Study Center with ACE practice tests.
- Consumer Behavior is known for the inclusion of chapters and topics that often do not appear in other textbooks for this course, such as "Symbolic Consumer Behavior" and "The Dark Side of Consumer Behavior," which explores obesity, theft, and compulsive spending.
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Price: $19.99
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The Climb: Tragic Ambitions on Everest
The Climb is Russian mountaineer Anatoli Boukreev's account of the harrowing May 1996 Mount Everest attempt, a tragedy that resulted in the deaths of eight people. The book is also Boukreev's rebuttal to accusations from fellow climber and author Jon Krakauer, who, in his bestselling memoir, Into Thin Air, suggests that Boukreev forfeited the safety of his clients to achieve his own climbing goals. Investigative writer and Climb coauthor G. Weston DeWalt uses taped statements from the surviving climbers and translated interviews from Boukreev to piece together the events and prove to the reader that Boukreev's role was heroic, not opportunistic. Boukreev refers to the actions of expedition leader Scott Fischer throughout the ascent, implying that factors other than the fierce snowstorm may have caused this disaster. This new account sparks debate among both mountaineers and those who have followed the story through the media and Krakauer's book. Readers can decide for themselves whether Boukreev presents a laudable defense or merely assuages his own bruised ego..
Price: $2.60
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Life Strategies for Teens
"Are you as tired as I am of books constantly telling you the same old Brady Bunch, Beaver Cleaver, goody-two-shoes BS about doing your best to understand your parents, doing your homework, making curfew, getting a haircut, dropping that hemline, and blah blah blah?" So inquires Jay McGraw, son of bestselling author Phillip C. McGraw, in the introduction to the younger, hipper version of his father's Life Strategies. This funny, straightforward guide helps teens steer rather than drift in life, dealing honestly with topics from peer pressure to TV addiction with the underlying mantra, "Don't like it? Change it." Divided into the same 10 "Life Laws" that are in his father's book (from "We teach people how to treat us" to "There is power in forgiveness"), McGraw urges teens to take control of their lives at every turn. That said, he doesn't expect any young person to respond to the way his father's book is written, so he translates "People do what works" to "The truth about why you can act so weird" and "Life rewards action" to "What are you waiting for? Get it in gear!" He demands that his readers ask themselves hard questions about missed opportunities, perceptions, self-sabotage, and personal shortcomings so they can figure out what's not working and fix it. Why? So that they can turn dreams into goals--with specific timelines and strategies. There's no doubt that the book has the enthusiastic pounding zeal of an aerobics instructor. But it makes a lot of sense, and if a teen took even a few of these lessons to heart, he or she would be more in control than most adults. (Ages 13 and older).
Price: $1.24
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Seeing Red
A Premier League and international referee with 26 years of combined experience, Graham Poll handled some of the toughest games in soccer history—in total more than 1,500 matches—before his retirement in 2007. In this brilliant, no-holds-barred autobiography, Poll reveals what really goes on between the players in the tunnel before a match and in the dressing room after, and unveils the true nature behind the nicest and the nastiest figures in the game. Poll also shares private conversations with the likes of Alex Ferguson, Jose Mourinho, Sepp Blatter, and Steve McClaren, and the inside story behind controversial incidents involving Roy Keane, David Beckham, Patrick Vieira, and current England captain John Terry, among others. The infamous 2006 World Cup match—during which he failed to send off a Croatian player after he earned three yellow cards—that brought Poll home early in disgrace and nearly ruined his career is covered as well. Honest and eye-opening, this is a gripping behind the scenes look from one of the beautiful game's most noted figures. .
Price: $10.78
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The Worst Call Ever!: The Most Infamous Calls Ever Blown by Referees, Umpires, and Other Blind Officials
All sports fans have experienced the pain and agony of seeing their beloved team's championship dreams derailed by the bumbling incompetence of a dimwitted referee. The Worst Call Ever pays homage to these desecrations and hopefully helps with the healing. Each piece details the play in question, examines the players and stakes involved, the scope of the injustice, and the path of change that was often its result. Sportswriters Garrett and O'Neal cover all sports from the Major Leagues and college football to even curling mishaps. .
Price: $5.88
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Covert: My Years Infiltrating the Mob
In this riveting page-turner, NBA referee, Bob Delaney, reveals for the first time the dangerous life he led before becoming one of basketballâs most respected officials. In 1973, he proudly joined the New Jersey State Troopers, only to walk away from his life and go undercover to infiltrate the Mob. For over three tension-filled years, he helped convict more than 30 members of the Genovese and Bruno crime families..
Price: $7.99
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Inside the Ropes
From a referee who officiated more championship fights than any other, this thrilling account provides a behind-the-scenes glimpse into the world of professional boxing and into the lives and careers of the greatest boxers of all time. Blow-by-blow accounts—featuring such greats as Jack Dempsey, Muhammad Ali, and George Foreman—are peppered with grit and telling details and also feature a professional’s analysis of what went right for the winners, and wrong for the losers. With intriguing anecdotes drawn from a career lasting more than 50 years—including giving Sugar Ray Leonard a pep-talk moments before a bout—this autobiography is a must-have for any fan of the sweet science. .
Price: $9.53
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Global Marketing (4th Edition)
Following the tradition of Keegan's acclaimed Global Marketing Management, this groundbreaking full-color book offers a concise introduction to the field that is presented in a lively reader-friendly style. The authors integrate relevant real-world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing. Coverage features an enhanced presentation of global trade; expanded and improved social/cultural coverage; the most recent research; the impact of Information Technology; an expanded section on global retailing; finance coverage in a valuable chapter appendix; a consolidated treatment of market entry strategies; specialized discussions of global communication decisions; quotes from today's professionals; enhanced Internet integration throughout the book; concise, issue-oriented and timely cases; and a vivid, full-color design. For those interested in international marketing and the global business environment..
Price: $18.17
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