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Taking Up Space is a sociological memoir about being fat and the physical, emotional and economic costs of trying to pass for thin in a culture that stigmatizes fat people. Making her own life a case study, medical sociologist Pattie Thomas, Ph.D., with the help of her co-author and husband Carl Wilkerson, M.B.A., outlines how stigma limit and shape the life chances of all people and are supported within culture. Through narrative text, poetry, essays, photos and drawings, Dr. Thomas shares her own process and demonstrates how a sociologically examined life can be a source for personal growth. An extensive resource section challenges both the popular reader and the academic to further exploration. Kathleen LeBesco, author of Revolting Bodies: The Struggle to Redefine Fat Identity, has called Taking Up Space "a road map through the minefield of the 'war on obesity.'" Foreword by Paul Campos, author of The Obesity Myth (published in paperback as The Diet Myth)..
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This digital document is an article from Directors & Boards, published by Thomson Gale on March 22, 2006. The length of the article is 2686 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Boards must measure marketing effectiveness: it is surprising how many boards don't regularly see even the most basic marketing data. Do you know what the top three or four success metrics are for your company's marketing initiatives?(marketing management)
Author: John Quelch
Publication:Directors & Boards (Magazine/Journal)
Date: March 22, 2006
Publisher: Thomson Gale
Volume: 30 Issue: 3 Page: 53(4)

Distributed by Thomson Gale.
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This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market. In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. In what follows, I summarize the economic potential for the world\'s major cities for "gravure printing of preprinted newspaper advertising supplements not regularly issued" for the year 2007. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, however, the category "satellite launch vehicles". Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world\'s cities. Without certain cities, in other words, the market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to both regions and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market..
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