Books about Reputation from Amazon.com

The next president, whether Democrat or Republican, will face the daunting task of repairing America's core relationships and tarnished credibility after the damage caused during the past seven years. In Memo to the President Elect, former secretary of state and bestselling author Madeleine Albright offers provocative ideas about how to confront the striking array of challenges that the next commander-in-chief will face and how to return America to its rightful role as a source of inspiration across the globe.

Much more than a set of policy prescriptions, Secretary Albright's writing blends lessons from the past with forward-looking suggestions about how to assemble a first-rate foreign policy team, anticipate the actions of other key countries, make full use of presidential power without repeating the excesses of the Bush administration, and revive America's commitment to its founding ideals.

Albright's advice is candid—as conveyed in a confidential memo—and seasoned with humor and stories from her years in office. Drawing on her extensive experience as an advisor to two presidents and a key figure in four presidential transitions, she provides an insider's analysis of U.S. options in addressing the decisive issues of our era: terrorism, wars in Iraq and Afghanistan, rivalries in the Middle East, the potential for nuclear war, and headaches created by such troublesome leaders as Iran's Mahmoud Ahmadinejad, Russia's Vladimir Putin, Venezuela's Hugo Chávez, and North Korea's Kim Jong-il.

The 2008 election promises to be one of the most dramatic in our nation's history. Memo to the President Elect offers indispensable guidance for the next occupant of the White House—and a wealth of insights for voters to think about before deciding who that person will be.

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Price: $11.24 [Notify me when price goes down.]

Chris Matthews is like no other TV interviewer Life’s a Campaign is like no other book on success

Famous for demanding the truth from his Hardball guests, Chris Matthews now reveals what the people running this country rarely confess: the secrets of how they got to the top. Here is the first book on power with insight snatched from those who wield it. Life’s a Campaign exposes the tactics, tricks, and truths that help people get ahead–and can help you, too, whatever your field of ambition.

Written in the assertive, good-natured style that is Matthews’s trademark, Life’s a Campaign is the most useful kind of investigative reporting. You’ll benefit from his insider’s scrutiny of the Congress, the White House, and the national news media. Here are the methods, showcased in fascinating anecdotes and case histories, that presidents, senators, and other powerful people use to persuade others and win–and thelife lessons they provide for the rest of us.

You’ll learn about Bill Clinton’s laser-focused ability tolisten to those he wants to seduce–and how he’s been teaching that craft to his wife, Hillary; how Ronald Reagan employed his basic optimism to win history to his side; the simple steps inhuman diplomacy that the first President Bush exploited to assemble a worldwide posse to attack Saddam Hussein and gain global approval in a way his son has failed to do; how Nancy Pelosi became the first woman Speaker of the House by practicing the most fundamental of human qualities: hardnosed loyalty. You’ll also find out, for the first time, about Matthews’s own wild ride through the turbulent, converging rapids of politics and journalism.

The big payoff in Life’s a Campaign is what you’ll learn about human nature:

• People would ratherbe listened to than listen.
• People don’t mind being used; what they mind is being discarded.
• People are more loyal to the people they’ve helped than the people they’ve helped are loyal to them.
• Not everyone’s going to like you.
• No matter what anybody says, nobody wants a level playing field.

Knowing such truths is the successful person’s number one advantage in life. As you’ll learn in Life’s a Campaign, mastering–and employing–these truths separates the leaders from the followers..
Price: $8.75 [Notify me when price goes down.]

Radically Transparent is the complete resource for monitoring, managing, building, and repairing online reputations The comprehensive guide provides a full-featured reputation monitoring and management system. It includes practical, step-by-step instruction in four skills for personal reputation construction: public relations, search engine optimization, research, and online content creation. It explains how to apply these skills to create online content for blogs, social networking sites, and text communication (e-mail, text messaging, and so forth). The book provides background information, research results, anecdotal evidence, case studies, and practical strategies. It also emphasizes Internet research techniques for identifying and monitoring online identities and features exercises that reinforce key discussions.

Part I explores this new era of transparency and its implications for companies and individuals. Part II reveals the best online reputation management tools and techniques. It explains the what, when, and how of reputation monitoring and explores how to leverage social media to build positive buzz, use search engines to your advantage, and communicate effectively using everything from emails and IMs to blogs and social networks. Part III shows how to track, manage, and repair your online reputation. It explores various tracking methods, provides strategies and techniques when reputation repair is in order, and concludes with a concrete, seven-step action plan for successful and ongoing online reputation management..
Price: $14.50 [Notify me when price goes down.]

(11/01/2007).
Price: $14.65 [Notify me when price goes down.]

Personalized and continuing relationships play a central role in any society Economists have built upon the theories of repeated games and reputations to make important advances in understanding such relationships. Repeated Games and Reputations begins with a careful development of the
fundamental concepts in these theories, including the notions of a repeated game, strategy, and equilibrium. Mailath and Samuelson then present the classic folk theorem and reputation results for games of perfect and imperfect public monitoring, with the benefit of the modern analytical tools of
decomposability and self-generation. They also present more recent developments, including results beyond folk theorems and recent work in games of private monitoring and alternative approaches to reputations. Repeated Games and Reputations synthesizes and unifies the vast body of work in this area,
bringing the reader to the research frontier. Detailed arguments and proofs are given throughout, interwoven with examples, discussions of how the theory is to be used in the study of relationships, and economic applications. The book will be useful to those doing basic research in the theory of
repeated games and reputations as well as those using these tools in more applied research..
Price: $38.75 [Notify me when price goes down.]

Praise For

Corporate Reputation

12 Steps to Safeguarding and Recovering Reputation

"In a sea of business books, Corporate Reputation is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment. It delivers a message that's provocative, insightful, and needs to be heard."

-Heidi Henkel Sinclair, Director of Communications, Bill & Melinda Gates Foundation

"Every CEO, senior executive, and, increasingly, board member now appreciates the importance of building and protecting a company's reputation. Anyone who depends upon or shapes a company's reputation-customers, employees, news media, NGOs, and bloggers-will benefit from reading Dr. Gaines-Ross's book and will learn more about the influence they wield over corporate reputations."

-Dr. Robert G. Eccles, Senior Lecturer, Harvard Business School

"At a time when companies are facing unprecedented reputation crises comes a timely primer from Dr. Gaines-Ross that tells us what companies need to do to bring their reputations back from the brink. The book's 12-step reputation recovery model captures what we know about effective crisis management, and brings the process to life with a host of detailed case examples. It's right on the mark!"

-Dr. Charles Fombrun, CEO, Reputation Institute

"Finally, a book that clearly, realistically, and compellingly explains how companies of all types and sizes can protect and restore an invaluable company asset-corporate reputation. Brilliant insights and practical solutions leap from each page! A definite must-read for business professionals everywhere."

-Anthony Sardella, CEO, Evolve24 and Adjunct Professor at the Olin School of Business, Washington University in St. Louis.
Price: $5.43 [Notify me when price goes down.]

Some companies just seem to have that special something--an atmosphere of success and trust that makes customers return again and again, employees stay and give their all, and suppliers offer their best prices and performances. In Make It Glow, DeCotiis shows readers the hard processes and practices behind the warm and fuzzy feelings, and demonstrates exactly how important those feelings are to success. Whether the business in question is a new startup or a decades-old enterprise that's lost its reason to be, making it glow means making it prosperous, meaningful, and a source of pride. With DeCotiis's methods, companies can sustain success and the rewards that come with it far beyond just the next quarter..
Price: $6.95 [Notify me when price goes down.]

The statistics are daunting: "Two out of five girls nationwide have had sexual rumors spread about them," reports Leora Tanenbaum "Three out of four girls have received sexual comments or looks, and one in five has had sexual messages written about her in public areas." The 50 women interviewed for this book differ greatly in ethnic background, age, and economic status, but they share one thing in common--each of them, along with Tanenbaum herself, was labeled a "slut" in junior high or high school. (And, as recent cases involving Anita Hill and Monica Lewinsky demonstrate, a woman can face such taunts no matter what her age or professional level.) As such, they became victims of a double standard that winks at sexual promiscuity among teenage boys but insists that young women remain virginal and pure. Even worse, the slut bashing is perpetuated in nearly every case by female classmates. In addition to insisting that schools get serious about combating sexual harassment, Tanenbaum urges the development of sex education programs that acknowledge responsible alternatives to abstinence, programs that would recognize the sexual desires of young women (and men) without condemnation. Her social critique is solid, but it's the personal accounts of emotional abuse--and, thankfully, perseverance--that will thoroughly convince you that the current tolerance of slut bashing is simply unacceptable. --Ron Hogan.
Price: $0.47 [Notify me when price goes down.]

If you built your reputation on trust, who would your competitors be?

With the healthcare industry under increasing suspicion, hospitals and other healthcare providers must seek out ways of building trust, both within their organizations and throughout the community. David Shore's upcoming The Trust Prescription for Healthcare tells providers and organizations how to build their capacity for trust and trustworthiness and how to turn that capacity into a trusted reputation and brand.

The data are compelling: trust and a reputation as a trusted provider are at once good medicine, good business, and great leadership. Providers and organizations who make the investment in trust will find that they become more effective and efficient, both clinically and administratively.

This book will guide readers in building a "trust capacity" with questions, ideas, and examples. The book will also spell out the return on investment (ROI) that organizations can expect from building the trust brand. This book provides readers with tools, strategies, and techniques they can put to use in rebuilding their department, service, or organization into a trustworthy one..
Price: $61.45 [Notify me when price goes down.]

Reputation management is the most important theme in corporate and organizational communication today. Leading corporate communicators and educators John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. Heads of government and non-profit agencies don't do much better managing the reputation asset, as recent scandals demonstrate. Yet, when leaders get reputation right over the long term, they follow certain principles, like the ones described here for the first time by Joe Hardy, one of the world's most successful builders. This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors--and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their 25 contributors, including Lynn Appelbaum, The City College of New York; Gail Belmuth, International Flavors & Fragrances, Inc.; Kenneth Berkowitz, Healthcare Marketing and Communications Council; Roberta Bowman, Duke Energy Carolinas (formerly, Duke Power); Sandra Boyette, Wake Forest University; Andrea Coville and Ray Thomas, Brodeur; Lou Capozzi, Publicis; Steve Doyal, Hallmark; Anthony Ewing, Logos Consulting Group; Ed Ingle, Microsoft Corporation; James Lukaszewski, The Lukaszewski Group; Tim McMahon, McMahon Marketing; and Judy Voss, the Public Relations Society of America..
Price: $40.27 [Notify me when price goes down.]