Books about Reputations from Amazon.com

“A refreshing message . . . from someone who has fought many corporate wars.” —The New York Times

With the latest stories from D’Alessandro’s neverending collection of corporate derring-do and new insight on the global battlefield, the nationally bestselling Career Warfare is more essential than ever when navigating your way to success.

“D’Alessandro dares to speak the truth. If you don’t manage your own reputation, those around you will. This is no theoretical exercise. In corporate America, people talk about you every day. You can affect what they say.

“With a cut-the-crap sharp eye for the passions, yearnings, and follies that drive every organization, D’Alessandro draws apart the drapes and reveals what it really takes to get ahead in business.” —James Carville, author and Democratic Strategist

“With good jobs becoming harder to find, D’Alessandro’s sage advice is more timely and important than ever, especially for those who are trying to build their personal brands and enhance their careers at the same time.” —Tom Neff, Chairman, U.S., Spencer Stuart

“Smart, strategic, and useful career advice from someone who has actually achieved success in the real world.” —Harvey Mackay, author of the #1 New York Times bestseller Swim With The Sharks Without Being Eaten Alive

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The next president, whether Democrat or Republican, will face the daunting task of repairing America's core relationships and tarnished credibility after the damage caused during the past seven years. In Memo to the President Elect, former secretary of state and bestselling author Madeleine Albright offers provocative ideas about how to confront the striking array of challenges that the next commander-in-chief will face and how to return America to its rightful role as a source of inspiration across the globe.

Much more than a set of policy prescriptions, Secretary Albright's writing blends lessons from the past with forward-looking suggestions about how to assemble a first-rate foreign policy team, anticipate the actions of other key countries, make full use of presidential power without repeating the excesses of the Bush administration, and revive America's commitment to its founding ideals.

Albright's advice is candid—as conveyed in a confidential memo—and seasoned with humor and stories from her years in office. Drawing on her extensive experience as an advisor to two presidents and a key figure in four presidential transitions, she provides an insider's analysis of U.S. options in addressing the decisive issues of our era: terrorism, wars in Iraq and Afghanistan, rivalries in the Middle East, the potential for nuclear war, and headaches created by such troublesome leaders as Iran's Mahmoud Ahmadinejad, Russia's Vladimir Putin, Venezuela's Hugo Chávez, and North Korea's Kim Jong-il.

The 2008 election promises to be one of the most dramatic in our nation's history. Memo to the President Elect offers indispensable guidance for the next occupant of the White House—and a wealth of insights for voters to think about before deciding who that person will be.

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Radically Transparent is the complete resource for monitoring, managing, building, and repairing online reputations The comprehensive guide provides a full-featured reputation monitoring and management system. It includes practical, step-by-step instruction in four skills for personal reputation construction: public relations, search engine optimization, research, and online content creation. It explains how to apply these skills to create online content for blogs, social networking sites, and text communication (e-mail, text messaging, and so forth). The book provides background information, research results, anecdotal evidence, case studies, and practical strategies. It also emphasizes Internet research techniques for identifying and monitoring online identities and features exercises that reinforce key discussions.

Part I explores this new era of transparency and its implications for companies and individuals. Part II reveals the best online reputation management tools and techniques. It explains the what, when, and how of reputation monitoring and explores how to leverage social media to build positive buzz, use search engines to your advantage, and communicate effectively using everything from emails and IMs to blogs and social networks. Part III shows how to track, manage, and repair your online reputation. It explores various tracking methods, provides strategies and techniques when reputation repair is in order, and concludes with a concrete, seven-step action plan for successful and ongoing online reputation management..
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Chris Matthews is like no other TV interviewer Life’s a Campaign is like no other book on success

Famous for demanding the truth from his Hardball guests, Chris Matthews now reveals what the people running this country rarely confess: the secrets of how they got to the top. Here is the first book on power with insight snatched from those who wield it. Life’s a Campaign exposes the tactics, tricks, and truths that help people get ahead–and can help you, too, whatever your field of ambition.

Written in the assertive, good-natured style that is Matthews’s trademark, Life’s a Campaign is the most useful kind of investigative reporting. You’ll benefit from his insider’s scrutiny of the Congress, the White House, and the national news media. Here are the methods, showcased in fascinating anecdotes and case histories, that presidents, senators, and other powerful people use to persuade others and win–and thelife lessons they provide for the rest of us.

You’ll learn about Bill Clinton’s laser-focused ability tolisten to those he wants to seduce–and how he’s been teaching that craft to his wife, Hillary; how Ronald Reagan employed his basic optimism to win history to his side; the simple steps inhuman diplomacy that the first President Bush exploited to assemble a worldwide posse to attack Saddam Hussein and gain global approval in a way his son has failed to do; how Nancy Pelosi became the first woman Speaker of the House by practicing the most fundamental of human qualities: hardnosed loyalty. You’ll also find out, for the first time, about Matthews’s own wild ride through the turbulent, converging rapids of politics and journalism.

The big payoff in Life’s a Campaign is what you’ll learn about human nature:

• People would ratherbe listened to than listen.
• People don’t mind being used; what they mind is being discarded.
• People are more loyal to the people they’ve helped than the people they’ve helped are loyal to them.
• Not everyone’s going to like you.
• No matter what anybody says, nobody wants a level playing field.

Knowing such truths is the successful person’s number one advantage in life. As you’ll learn in Life’s a Campaign, mastering–and employing–these truths separates the leaders from the followers..
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The statistics are daunting: "Two out of five girls nationwide have had sexual rumors spread about them," reports Leora Tanenbaum "Three out of four girls have received sexual comments or looks, and one in five has had sexual messages written about her in public areas." The 50 women interviewed for this book differ greatly in ethnic background, age, and economic status, but they share one thing in common--each of them, along with Tanenbaum herself, was labeled a "slut" in junior high or high school. (And, as recent cases involving Anita Hill and Monica Lewinsky demonstrate, a woman can face such taunts no matter what her age or professional level.) As such, they became victims of a double standard that winks at sexual promiscuity among teenage boys but insists that young women remain virginal and pure. Even worse, the slut bashing is perpetuated in nearly every case by female classmates. In addition to insisting that schools get serious about combating sexual harassment, Tanenbaum urges the development of sex education programs that acknowledge responsible alternatives to abstinence, programs that would recognize the sexual desires of young women (and men) without condemnation. Her social critique is solid, but it's the personal accounts of emotional abuse--and, thankfully, perseverance--that will thoroughly convince you that the current tolerance of slut bashing is simply unacceptable. --Ron Hogan.
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For more than two centuries, Edward Hyde, Viscount Cornbury—royal governor of New York and New Jersey from 1702 to 1708—has been a despised figure, whose alleged transgressions ranged from raiding the public treasury to scandalizing his subjects by parading through the streets of New York City dressed as a woman.

Now, Patricia Bonomi offers a challenging reassessment of Cornbury. She explores his life and experiences to illuminate such topics as imperial political culture; gossip, Grub Street, and the climate of slander; early modern sexual culture; and constitutional perceptions in an era of reform. In a tour de force of scholarly detective work, Bonomi also reappraises the most "conclusive" piece of evidence used to indict Cornbury—a celebrated portrait, said to represent the governor in female dress, that hangs today in the New York Historical Society.

Stripping away the many layers of "the Cornbury myth," this innovative work brings to life a fascinating man and reveals the conflicting emotions and loyalties that shaped the politics of the First British Empire..
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Personalized and continuing relationships play a central role in any society Economists have built upon the theories of repeated games and reputations to make important advances in understanding such relationships. Repeated Games and Reputations begins with a careful development of the fundamental concepts in these theories, including the notions of a repeated game, strategy, and equilibrium. Mailath and Samuelson then present the classic folk theorem and reputation results for games of perfect and imperfect public monitoring, with the benefit of the modern analytical tools of decomposability and self-generation. They also present more recent developments, including results beyond folk theorems and recent work in games of private monitoring and alternative approaches to reputations. Repeated Games and Reputations synthesizes and unifies the vast body of work in this area, bringing the reader to the research frontier. Detailed arguments and proofs are given throughout, interwoven with examples, discussions of how the theory is to be used in the study of relationships, and economic applications. The book will be useful to those doing basic research in the theory of repeated games and reputations as well as those using these tools in more applied research..
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From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread. Now Ronald J. Alsop, a veteran Wall Street Journal authority on branding and reputation management, explains the dangers -- and gives organizations the eighteen crucial laws to follow in developing and protecting their reputations.

Consider this example of a simple decision made by a low-ranking employee: When rescue workers at the site of the World Trade Center disaster sought bottled water from a nearby Starbucks outlet, they complained that an employee charged them for it. In a matter of hours, the Internet had picked up the story and Starbucks' carefully cultivated worldwide reputation was quickly besmirched.

This is just one instance among many of how the business world, ever more global and competitive, has become increasingly difficult to navigate. Studies have demonstrated the powerful impact of reputation on profits and stock prices, and yet less than half of all companies have a formal system for measuring reputation. Clearly, companies in every industry -- from Dow Chemical to Disney to DaimlerChrystler -- have much more to learn.

It is still the rare company that realizes the full value of its reputation: how corporate reputation can enhance business in good times, become a protective halo in turbulent times, and be destroyed in an instant by people at the lowest or highest levels of the corporate ladder. Mr. Alsop provides eighteen thoroughly documented lessons based on years of experience covering every aspect of corporate reputation, with a clear distillation of the complex principles at the heart of a reputation. He explains:

• How to protect your reputation when the inevitable crisis hits

• How to cope with the many hazards in cyberspace

• How to create a reputation for vision and industry leadership

• How to establish a culture of ethical behavior

• How to measure and monitor your ever-changing public image

• How to make employees your reputation champions

• How to decide when it's time to change your name

The result is a book that is important not only for business executives, consultants, and advertising, public relations, and marketing professionals but also for anyone eager to learn more about the companies they work for, buy from, and invest in..
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