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The Profitable Retailer: 56 surprisingly simple and effective lessons to boost your sales and profits
Earn more. Learn More. Its that Easy. Attention retailers: Are you feeling a bit overworked and thinking youre not nearly as profitable compared to the effort youre putting in? While this book wont get the carpet vacuumed or your orders put away, it will show you how to generate a higher cash return and help you achieve the success you do deserve. This is not another how-to retail book; there are plenty of those. There are no fancy theories or case studies here. Who running a store has time for that? Instead, this is a collection of fun and practical lessons written for retailers - by a retailer. They cover the crucial aspects of your business strategy, marketing, customer service, operations, and employee relations. From them, youll learn how to: ·Instantly drive more traffic, more business, and more loyal customers through your door. ·Create a better ROI for your marketing and advertising dollars. ·Attract and retain the best staff possible. ·Get more cha-ching for your hard work. Learn more. Earn more. Its that easy..
Price: $19.95
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Big-Box Swindle: The True Cost of Mega-Retailers and the Fight for America's Independent Businesses
An expert's in-depth exploration of the enormous impact of mega-retailersâand what communities and independent businesses can do A Book Sense Pick and Annual Highlight Large retail chains have become the most powerful corporations in America and are rapidly transforming our economy, communities, and landscape. In this deft and revealing book, Stacy Mitchell illustrates how mega-retailers are fueling many of our most pressing problems, from the shrinking middle class to rising water pollution and diminished civic engagement. Mitchell's investigation takes us from the suburbs of Cleveland to a fruit farm in California, the stockroom of an Oregon Wal-Mart, and a Pennsylvania town's Main Street. She uncovers the shocking role government policy has played in the expansion of mega-retailers and builds a compelling case that communities composed of many small businesses are healthier and more prosperous than those dominated by large chains. More than a critique, The Big-Box Swindle draws on real life to show how some communities are successfully countering the spread of mega-retailers and rebuilding their local economies. Mitchell describes innovative approachesâfrom cutting-edge land-use policies to small-business initiativesâthat together provide a detailed road map to a more prosperous and sustainable future. "In the muckraking tradition of Fast Food Nation and Nickel and Dimed, this is a searing indictment of the impact of behemoth retailers." âJohn Marshall, Seattle Post-Intelligencer, which included Big-Box Swindle in its Top Ten 2006 list "What Nickel and Dimed did for the Wal-Mart worker, Mitchell does for the community threatened by mega-retailers." âBill McKibben, author of The End of Nature "Stacy's book provided much of the information we were using during the campaign against Target," said Don Shor of the Davis Independent Merchants Alliance, which is sponsoring Mitchell's talk Tuesday at 7 p.mâ¦"It's probably a Davis best-seller at this point," said Shor, owner of Redwood Barn Nursery. âDavis Enterprise (Davis, CA), article in the May 4th issue "This letter is for anyone who still thinks that Wal-Mart would be an asset to our city, and also our city council. I urge you! I implore you! Please read this book: Big-Box Swindle: The True Cost of Mega Retailers and The Fight for America's Independent Businesses by Stacy Mitchell." âAtascadero News (CA), letter to the editor.
Price: $0.04
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On Target: How the World's Hottest Retailer Hit a Bull's-Eye
The first behind-the-scenes look at the stunning success of America's hippest discount retailer Founded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye. Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC..
Price: $10.58
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Retailization: Brand Survival in the Age of Retailer Power
Presents an innovative and pragmatic step-by-step process to help businesses rethink their brand efforts around the retail strategies that best meet the needs of today's shoppers. Illustrates how brand power is inexorably being replaced by retailer power. Based on a two-year study conducted by AC Nielsen and BBDO Europe --the largest global study on selling branded products ever conducted -- the book reveals how corporations and their brands are dealing (or not dealing ) with this new era..
Price: $16.21
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On Target: How the World's Hottest Retailer Hit a Bullseye
The first behind-the-scenes look at the stunning success of America's hippest discount retailer Founded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye. Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC..
Price: $15.98
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How to Succeed at Retail: Winning Case Studies and Strategies for Retailers and Brands
How to Succeed at Retail presents a winning template for action that can apply to traditional brands and retailers alike. Twenty-five international case studies demonstrate success in action, explaining how the world's most successful brands sell themselves to today's increasingly demanding shoppers. The messages and lessons apply to any and every business, making this essential reading for CEOs, brand managers, sales managers, marketing managers, retail managers, and students of retail studies, marketing, and business..
Price: $25.62
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The Retailer's Roadmap to Success: 33 Secrets for Driving Your Business to the Next Level
Ready, set, grow your independent retail store with 33 easy-to-implement secrets! Create a new model for your small to midsize shop that allows you to increase your profits, improve your performance, and lighten your workload Discover how to: - Reverse the paradigm and put your store to work for you. - Create a pricing structure that ignores the competition and shatters the "big box dilemma". - Secure a place in your community and delivery unparalleled customer service. - Recruit, educate, and retain a superior team to run your retail store and let you work ON the business instead of IN the business..
Price: $19.95
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Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience
The recent history of shopping has been defined by decade-long periods of dynamic change. The ’80s were the decade of the mall, with the explosion of malls being built, resulting in shoppers flocking to these new centers of retail. The ’90s were the decade of the discounters, as Wal-Mart rolled out their discount shopping experience from their base in the heartland to both coasts and many other discounters, Target and Kohl’s among them, following suit. The first decade of the new millennium is the decade of luxury, with retailers offering an expanded range of traditional heritage brand luxury to the “classes,” and retailers serving the mass market offering up new, more affordable versions of luxury for the “masses.” We are now into the second half of that decade and the logical question is “What’s next?”
Shopping will answer this question using the three tools that give marketers and retailers “future vision” – as discovered by Pam Danziger, president of marketing consulting and research firm Unity Marketing.
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Price: $12.78
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Small Store Survival: Success Strategies for Retailers (National Retail Federation)
"Small Store Survival should challenge retailers' views of small store retailing by questioning key areas of business. What is the vision for the store in 10 years? How have the customers changed over the past few years? How current are the managers about what customers genuinely like and dislike? What is being done to attract, educate, and motivate the best retail talent in the area? How effective is the merchandising strategy? What plans exist for succession? "The real lesson of this study is that the best retailers never stop learning. They never stop growing. They never lose their enthusiasm for the customers and the business. And they never cease to revel in change and the chance to deal with it." --from the Executive Summary of Small Store Survival Small Store Survival Over the past decade, thousands of small retail stores have fallen victim to overwhelming competition from huge discount chains determined to take in every retail dollar in sight. But not everyone succumbs to the megastore invasion; many small retailers grow and prosper in spite of this cutthroat competition. How do they do it? Even more important, how can you do it? Small Store Survival is the how-to book that belongs behind the counter of every independent retail store. It analyzes small-store operation in detail and lays out optimal survival strategies and tactics for seven key areas of business practice that are critical to success: customer service, marketing, merchandising, store operations, management, human resources, and finance. Its clear and logical organization enables you to evaluate your business practices function by function, identify strengths and weaknesses, and develop action plans to improve operations in each of these crucial functions. Written by a team of experts from Arthur Andersen LLP, this guide presents detailed solutions and best practices culled from retailer surveys, site visits, and industry research. Its recommendations are applicable to a broad variety of retail formats, including stores that specialize in apparel; appliances; books; drugs, health, and beauty care products; electronics; hardware; home and garden supplies; pets and pet supplies; as well as other specialty stores. Numerous case studies illustrate the problems that plague many retailers and demonstrate ways you can overcome these obstacles and improve your business. You'll learn how to: * Identify customer expectations and meet or exceed them at every turn * Identify, pursue, and capture a distinct customer market * Establish a vision and culture for your store, plan where the company needs to go, and take steps to get there * Compete for quality employees and, once you hire them, keep them * Establish budgetary controls and contain costs * Negotiate effectively for favorable terms from vendors and suppliers The most successful retailers never stop learning, growing, and adapting to changing circumstances. The hundreds of sound ideas presented in this study were developed and implemented by the most successful small store operators in the industry. Here is your chance to learn and grow with them by adapting these solutions to your own business needs..
Price: $34.65
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