Books about Retrieval from Amazon.com

"This book is an excellent learning tool. Like any other tool, you get out of it exactly what you put in. My advice is to spend as much time with each section as YOU need. If you do that, you will walk away with every bit of the knowledge an industry thought leader can provide "--Kevin M. Ryan, Vice President, Global Content Director
Search Engine Strategies and Search Engine Watch

"Search engine optimization is, without question, one of the highest ROI activities a business can undertake. It’s also one of the most misunderstood. Fortunately, we’ve got people like Kris to act as our tour guide and translator. A solid strategy and attention to detail are essential to a successful SEO campaign and that’s exactly what Kris delivers."--Rand Fishkin, Chief Blogger and CEO, SEOmoz

"Kristopher Jones is one of a small number of entrepreneurial executives whose confidence, innovation, and creativity has been instrumental in developing and framing search engine, social media optimization, and Internet marketing. Kristopher is a modern day blend of John Wayne, Thomas Edison, and Andy Warhol. Kristopher Jones and his Pepperjam team tirelessly implement innovative search engine optimization, pay-per-click, affiliate marketing, and social media optimization solutions for a broad base of corporate customers. Kristopher Jones will continue to have a profound effect on Internet marketing and social networking." --Jack Kiefer, President & CEO, BabyAge.com

"Kris envisioned search engine optimization as an integral element of online marketing before the phrase was even coined. This book reveals his secrets for success in getting competitive words and phrases highly ranked on the major search engines. Since 2000, Kris and his team at Pepperjam have implemented successful SEO strategies for igourmet.com, helping grow our revenues and shape our product mix. I highly recommend this book as either an easy-to-follow road map for novices or a valuable reference for experts."--Spencer Chesman, President & CEO, igourmet.com

"Search engine optimization (SEO) is an integral part of an effective online marketing strategy. With this book Kris offers a step-by-step guide to get your Web site ranked by the major search-engines. At 1-800-PetMeds we have worked with Kris and his team at Pepperjam for the last three years to implement a range of online marketing strategies that have worked very effectively. I highly recommend you read this book and implement the strategies contained within." --Alex Irvin, Online Marketing Director, 1-800-PetMeds.com

"Search engine optimization has emerged as the flagship service in the growing Internet marketing landscape, and Kristopher Jones is a leader in explaining the intricate details and subtle balances that make it all work." --Bruce Clay, President, Bruce Clay, Inc.

"Kris Jones is a leading expert in marketing both affiliate-based and client sites. His expertise comes from a wide perspective you can’t get from most search engine marketers. When I listened to Kris speak at the Elite Retreat conference, I felt like I was a conference attendee rather than a fellow speaker."--Aaron Wall, SEO Expert and Blogger, SEObook.com

Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including:

• Analyzing your competition
• Researching and analyzing keywords
• Developing your link building skills
• Setting up blogs and communities
• Using Google Analytics
• Networking with Facebook and MySpace
• Boosting traffic with Digg and StumbleUpon
• Setting up pay-per-click campaigns
• Discovering ways to monetize Web traffic
• Installing valuable SEO plug-ins

Extra Apply It

• "Apply It" and "Extra" sidebars highlight useful tips
• High-resolution screen shots demonstrate each task
• Succinct explanations walk you through step by step
• Two-page lessons break big topics into bite-sized modules

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Price: $18.78 [Notify me when price goes down.]

Influence search engine results and bring targeted traffic to your website in just an hour day with the second edition of this bestselling SEO guide, Search Engine Optimization: An Hour a Day. Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for increasing your online visibitlity and delivering stellar results. Their easy-to-follow strategies include setting SEO goals, optimizing your site for, search engines, blogs and social media, developing and implementing a strategy including both free and paid efforts, and using the latest tools to monitor trends, measure the competition, and track your results. Bracing as a shot of espresso, Search Engine Optimization: An Hour a Day is your step-by-step guide to putting your website in the spotlight..
Price: $16.00 [Notify me when price goes down.]

Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks.

This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to:

• Plan a search engine strategy
• Build pages that offer visibility
• Make your site rank high with the most important search engines
• Avoid things that search engines don’t like (and tricks that might actually get your site penalized)
• Use Google universal search, image search optimization, XML sitemaps, and more
• Choose the right keywords
• Track and measure your results
• Increase your exposure with shopping directories and retailers
• Boost your position with popular links and social networking sites
• Use pay-per-click in ways that get the most bang for your advertising buck

Search Engine Optimization For Dummies, 3^rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!.
Price: $14.28 [Notify me when price goes down.]

As with any burgeoning technology that enjoys commercial attention, the use of data mining is surrounded by a great deal of hype. Exaggerated reports tell of secrets that can be uncovered by setting algorithms loose on oceans of data. But there is no magic in machine learning, no hidden power, no alchemy. Instead there is an identifiable body of practical techniques that can extract useful information from raw data. This book describes these techniques and shows how they work.

The book is a major revision of the first edition that appeared in 1999. While the basic core remains the same, it has been updated to reflect the changes that have taken place over five years, and now has nearly double the references. The highlights for the new edition include thirty new technique sections; an enhanced Weka machine learning workbench, which now features an interactive interface; comprehensive information on neural networks; a new section on Bayesian networks; plus much more.

* Algorithmic methods at the heart of successful data miningincluding tried and true techniques as well as leading edge methods
* Performance improvement techniques that work by transforming the input or output
* Downloadable Weka, a collection of machine learning algorithms for data mining tasks, including tools for data pre-processing, classification, regression, clustering, association rules, and visualizationin a new, interactive interface.
Price: $36.99 [Notify me when price goes down.]

Class-tested and coherent, this groundbreaking new textbook teaches web-era information retrieval, including web search and the related areas of text classification and text clustering from basic concepts. Written from a computer science perspective by three leading experts in the field, it gives an up-to-date treatment of all aspects of the design and implementation of systems for gathering, indexing, and searching documents; methods for evaluating systems; and an introduction to the use of machine learning methods on text collections. All the important ideas are explained using examples and figures, making it perfect for introductory courses in information retrieval for advanced undergraduates and graduate students in computer science. Based on feedback from extensive classroom experience, the book has been carefully structured in order to make teaching more natural and effective. Although originally designed as the primary text for a graduate or advanced undergraduate course in information retrieval, the book will also create a buzz for researchers and professionals alike..
Price: $42.95 [Notify me when price goes down.]

• This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic
• One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources
• Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others
• Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more

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Price: $20.64 [Notify me when price goes down.]

With warmth and compassion, Sandra Ingerman describes the dramatic results of combining soul retrieval with contemporary psychological concepts in this visionary work that revives the ancient shamanic tradition of soul retrieval for healing emotional and physical illness. This revised and updated edition includes a new afterword by the author.

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Price: $9.14 [Notify me when price goes down.]