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The Big Switch: Rewiring the World, from Edison to Google
An eye-opening look at the new computer revolution and the coming transformation of our economy, society, and culture A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing—and what it means for all of us..
Price: $15.78
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The New Brain: How the Modern Age Is Rewiring Your Mind
Now Available in Paperback! The era of the New Brain is upon us! Already our brains are working differently than they did just one hundred years ago. Drugs are already available that work in the brain to prevent us from feeling drowsy, depressed, anxious, or fearful, or that enhance concentration and memory. Dramatic treatments to repair damage in the brain are becoming common. In The New Brain, neurologist, neuropsychiatrist, and bestselling author Dr. Richard Restak tells how technology and biology are converging to influence the evolution of the human brain. Dr. Restak describes the dramatic advances that now are possible, as well as the potential for misuse and abuse, examining such questions as: Is Attention Deficit Disorder a "normal" response to the modern world's demand that we attend to several things at once? What happens in our brains when images replace language as the primary means of communication? How does exposure to violent imagery affect our brains? Are we all capable of training our brains to perform at a superior level? .
Price: $0.99
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Virtual Worlds: Rewiring Your Emotional Future
"Virtual Worlds: Rewiring Your Emotional Future is a preview of coming attractions which only guides the imagination on the rails provided by a reality which is not so virtual anymore.' - Taran Rampersad www.knowprose.com Virtual Worlds are becoming an embedded part of our culture and the implications for every aspect of society are unimaginable. This 122-page easy-to-read book discusses the potential that Virtual Worlds have to dramatically alter the emotional code of the human race, and also reviews the opportunities for individuals, corporations, advertising and media companies to build personal and corporate marketing campaigns in Virtual Worlds. This first reader generated book not only will open the eyes of readers to this completely new world but, in itself, will become an immersive experience for readers that could keep them involved, engaged and emotionally connected to a virtual world community experience for years ahead..
Price: $15.99
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Rewiring the Corporate Brain: Using the New Science to Rethink How We Structure and Lead Organizations
Applying concepts of quantum and chaos thinking to the working world, consultant and educator Danah Zohar's Rewiring the Corporate Brain: Using the New Science to Rethink How We Structure and Lead Organizations offers revolutionary advice for achieving workplace change. Businesses should be operated like brains, she argues, utilizing all of the mental, emotional, and spiritual stimuli at their disposal. Ordinarily, however, most ignore the latter two and rely solely on just one-third of their "corporate brains"--a shortcoming Zohar shows how to correct so that truly effective responses can be crafted for myriad predicaments. .
Price: $44.93
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Rewiring the Brain: Living without Stress and Anxiety through the Power of Consciousness
Rewiring the Brain is not just another book on stress. It explores a daring and innovative path to accessing the power of consciousness as a more effective and lasting solution to tackle stress and emotional afflictions. The present remedies, such as drills of positive thinking and self-hypnosis through beliefs, accrue only temporary solace and euphoria that wear off sooner than expected. Also our reasoning power is not able to rein in the unyielding force of negative emotions that fuel stress and depression. Hence, this book pursues a new approach. It outlines also certain ways that slow down aging process and enhance memory, attention span, and emotional equilibrium. The book is a fascinating journey to the inner world of self-its constructs of emotions, thoughts, and memories-to discover why one behaves the way one does. We go through myriads of joys and sorrows in the long course of life, but hardly have the patience to pause and ponder over the reasons that make them. Does it matter? Yes, much more than perhaps one realizes. Stress should not be seen as an isolated issue. It betrays the quality of individual self in its ceaseless action of living. We have one and only life-the most precious thing we happen to possess, and it is but natural that we struggle hard to do our utmost to make it a wonderful experience. Stress, in its overt or covert forms, works as a persistent factor that undermines the spontaneity, joy, and beauty of life. In this competitive and complex world, one faces countless factors of stress that are unavoidable and immutable, including illness, accident, or death. There are some other factors that can be altered through efforts, which play a more decisive role in life. These are individual attitude, mental tendencies, and ways one interacts with external world. There is much truth in the saying "Life is 10 percent what happens to you and 90 percent how you react to it." An objective understanding of these individual factors means that half the battle of tackling stress is won. Hence, the book seeks to help the reader face and understand the workings of inner self and its intricacies without resorting to psychological escape or suppression. Yet an objective understanding is only the first step. It does not resolutely change our mental habits and conditionings that are hardwired in the brain. This suggests the need to go beyond the remedies prevalent now and look for fundamentally new solutions. In such effort, this book explores the possibility of using the power of consciousness to rewire the brain and tackle stress. The book has a refreshingly open-minded approach, devoid of religious ideologies or mystical beliefs, and does not involve psychological escapes. The practical methods and benefits are outlined in a scientific spirit and correlated with research by neuroscientists, psychologists, and medical institutes. The book does not offer shortcuts or peripheral solutions, because none exists. Neither does it offer self-hypnosis and gratifying beliefs that are concealed in prescriptive actions and mental drills..
Price: $17.45
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Web.Studies: Rewiring Media Studies for the Digital Age
This exciting and engaging book explores the ways in which people, organizations, and companies are using the Internet to project their interests and concerns into the world. Beginning with an introduction to cyberculture studies and ways to studying the Web, Web.Studies moves on to consider everyday web life, Web art and culture, Web business, and global Web politics and protest. Topics covered range from fan Web sites, web identities, and Web design trends, to global capitalism and Web allure, cybercrime and the politics of hacking and propaganda warfare via the Web. Throughout the book are suggestions for ways in which students can use the Web to further their own research. While there has been an explosion of books on the Internet, this is the first to offer students and general readers a comprehensive and coherent introduction to the new Web-based media culture..
Price: $26.35
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Rewiring the "Nation": The Place of Technology in American Studies
This special issue of American Quarterly asks powerful and poignant questions about technology and its effects on our bodies, minds, families, economies, armies, and academies. Technology is an entry point for American studies scholars to find new and creative ways to think through social and cultural problems. The essays in this collection provide an interdisciplinary exploration of the ways scholars of culture use the study of technology to examine the flows, conflicts, tensions, and hazards of American culture. Re-reading the narrative of U.S. technology, the contributors move beyond celebrations of exceptional tinkerers and a deterministic machine-driven sense of progress and form a more comprehensive understanding of opportunities and responsibilities that befall a nation that interweaves its identities, labors, and creative cultures with its machines. Discussing technologies of transcendence; the cultural work of technological systems; technology and knowledge systems; and technology, mobility, and the body; they consider the place of American technologies in an increasingly globalized, multi-polar, high-tech world and illuminate the relationship between technological positivism and the dynamics of imperialism and war. .
Price: $15.96
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