Books about Scientifically from Amazon.com

Small changes can make a big difference in your powers of persuasion

What one word can you start using today to increase your persuasiveness by more than fifty percent?

Which item of stationery can dramatically increase people's responses to your requests?

How can you win over your rivals by inconveniencing them?

Why does knowing that so many dentists are named Dennis improve your persuasive prowess?

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?

Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers..
Price: $16.50 [Notify me when price goes down.]

A powerful call for a paradigm shift in heart disease therapy.

Based on the groundbreaking results of a twenty-year nutritional study by Dr. Esselstyn, a preeminent researcher and clinician, this book illustrates that a plant-based, oil-free diet can not only prevent and stop the progression of heart disease but can also reverse its effects. The proof lies in the incredible outcomes for patients who have followed Dr. Esselstyn's program, including a number of patients in his original study who had been told by their cardiologists that they had less than a year to live. Within months of starting the program, Dr. Esselstyn's patients began to improve dramatically, and twenty years later, they remain free of symptoms.

Complete with more than 150 delicious recipes, this book explains the science behind the simple plan that has drastically changed the lives of Dr. Esselstyn's patients forever. It will empower readers to take control of their heart health..
Price: $9.01 [Notify me when price goes down.]

A leading neurosurgeon delivers a groundbreaking program for increasing brain function at any age.

The brain, like the muscles, heart, and other organs, is made of flesh and blood and requires proper care to maintain its optimum state of wellbeing. In this remarkable prescription for brain health, Dr. Larry McCleary reveals not only how to forestall the effects of aging but also how to improve brain function.

Taking a unique metabolic approach in his scientifically-based program of prevention and regeneration, Dr. McCleary shows readers how to:

- Assess their risk for memory loss and other cognitive impairment
- Incorporate a comprehensive regimen of a brain-building diet, brain-specific supplements, mental (and physical) exercise, and stress reduction techniques to enhance memory, acuity, and clarity - Personalize the three-part Brain Trust program for a more dynamic brain from childhood to age 100
- Avoid surprising and common lifestyle pitfalls that may unknowingly damage brain cells
- Relieve or greatly reduce migraines, hot flashes, and hearing loss
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Price: $3.68 [Notify me when price goes down.]

Dr. Dean Ornish is the first clinician to offer documented proof that heart disease can be halted, or even reversed, simply by changing your lifestyle Based on his internationally acclaimed scientific study, which has now been ongoing for years, Dr. Ornish's program has yielded amazing results. Participants reduced or discontinued medications; their chest pain diminished or disappeared; they felt more energetic, happy, and calm; they lost weight while eating more; and blockages in coronary arteries were actually reduced.

In his breakthrough book, Dr. Ornish presents this and other dramatic evidence and guides you, step-by-step, through the extraordinary Opening Your Heart program, which is winning landmark approval from America's health insurers. The program takes you beyond the purely physical side of health care to include the psychological, emotional and spiritual aspects so vital to healing. This book represents the best modern medicine has to offer. It can inspire you to open your heart to a longer, better, happier life..
Price: $4.36 [Notify me when price goes down.]

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Price: $9.29 [Notify me when price goes down.]

A complete marital therapy program based on the author's much heralded research on marital success and failure Research on why some couples divorce and others experience sustained bliss has led to a theory, including the fact that successful couples have an abundance of good feelings toward one another and are able to deal with inevitable conflicts without becoming hostile. This book offers a theoretically based systematic approach to assessing and treating dysfunctional marriages. It is packed with specific interventions and exercises..
Price: $36.98 [Notify me when price goes down.]

Why do some people age in failing health and sadness, while others grow old with vitality and joy?

In this revolutionary book, bestselling author John Robbins presents us with a bold new paradigm of aging, showing us how we can increase not only our lifespan but also our health span. Through the example of four very different cultures that have the distinction of producing some of the world’s healthiest, oldest people, Robbins reveals the secrets for living an extended and fulfilling life in which our later years become a period of wisdom, vitality, and happiness. From Abkhasia in the Caucasus south of Russia, where age is beauty, and Vilcabamba in the Andes of South America, where laughter is the greatest medicine, to Hunza in Central Asia, where dance is ageless, and finally the southern Japanese islands of Okinawa, the modern Shangri-la, where people regularly live beyond a century, Robbins examines how the unique lifestyles of these peoples can influence and improve our own.

Bringing the traditions of these ancient and vibrantly healthy cultures together with the latest breakthroughs in medical science, Robbins reveals that, remarkably, they both point in the same direction. The result is an inspirational synthesis of years of research into healthy aging in which Robbins has isolated the characteristics that will enable us to live long and–most important–joyous lives. With an emphasis on simple, wholesome, but satisfying fare, and the addition of a manageable daily exercise routine, many people can experience great improvement in the quality of their lives now and for many years to come. But perhaps more surprising is Robbins’ discovery that it is not diet and exercise alone that helps people to live well past one hundred. The quality of personal relationships is enormously important. With startling medical evidence about the effects of our interactions with others, Robbins asserts that loneliness has more impact on lifespan than such known vices as smoking. There is clearly a strong beneficial power to love and connection.

“We all have the tools to live longer lives, and to remain active, productive, and resourceful until the very end,” Robbins writes. Healthy at 100 strives to improve both the quality and the quantity of our remaining years–no matter how old or how healthy we might currently be–and to reverse the social stigma on aging. After reading this book, we will never think about age–or life–in the same way again.

“John Robbins has inspired millions of people with his eloquent, clear, compassionate, and insightful guidance on the path to health and fulfillment. Healthy at 100 may be his finest work to date. If you are interested in extending your health span as well as your life span, read this book! Healthy at 100 is a masterpiece.”
–Dean Ornish, M.D., president and director of the Preventive Medicine Research Institute, author of Dr. Dean Ornish’s Program for Reversing Heart Disease

“This is a remarkably open and heartfelt book full of wisdom and love by an extraordinary man who has been teaching us how to live more healthy and compassionate lives for over twenty years now. John Robbins has created a new vision of aging for American society.”
–John Mackey, CEO, Whole Foods

“John Robbins is one of the most important voices in America today. He cuts through nonsense like no one else does. He gives hope like no one else does. His words are lifelines for both the body and soul. This book can literally save our lives.”
–Marianne Williamson, author of A Return to Love and A Woman’s Worth

“Healthy at 100 is a marvelous blend of wisdom, hope, courage, and common sense. John Robbins gives us caring, science, and inspiration–a beautiful diet for the heart.”
–Jack Kornfield, co-founder of the Insight Meditation Society and Spirit Rock, author of A Path with Heart

“As the low-carb diet craze is gone, John Robbins proposes a far healthier approach that leads not just to a healthy weight but also to a joyful and fulfilled life. Healthy at 100 is packed with informed and heartfelt wisdom.”
–Jorge Cruise, author of The 3-Hour Diet, creator of JorgeCruise.com

“John Robbins inspires me on every page. His unique experiences and viewpoints were the reasons I wanted him to be in my film Super Size Me. This book only reinforces my faith in him as a thought-provoking humanitarian.”
–Morgan Spurlock, producer and director of Super Size Me


From the Hardcover edition..
Price: $8.89 [Notify me when price goes down.]

The new health bible for women.

Women all over the world flock to Dr. Uzzi Reiss not only for his cutting-edge approach women's health, but also for his attention to their individual needs.

An expert in bioidentical hormone replacement therapy and other natural approaches to wellness, here Dr. Reiss brings his groundbreaking philosophy to readers everywhere, explaining how they can look and feel their best-and have the energy to get through their to-do list each day-by addressing four core wellness pillars.

As Dr. Reiss explains, to be a "natural superwoman" you don't need to spend endless hours in the gym, give up delicious food, or even take a plethora of expensive vitamins and supplements. Simple lifestyle changes are all women need to reach their maximum potential. Dr. Reiss dispels the myths about hormone replacement therapy with scientific evidence explaining how-if women choose to use them-natural hormones are safe and can have incredible benefits. But nutrition; mental, physical, and emotional activity; and ideal mood balance are three other equally important pillars to prepare a woman for the challenges she faces every day. The Natural Superwoman explains:

- which hormones can enhance energy, sexuality, and memory, heal dry skin, help sleep disorders, and eliminate night sweats;
- why women should take magnesium instead of calcium to guard against osteoporosis;
- what foods help promote sound sleep, weight loss, cardiovascular and bone health, energy, memory, relaxation, and much more; and<

This book offers accessible yet authoritative information from a physician with more than thirty years of experience understanding and working with the personal needs of women..
Price: $13.79 [Notify me when price goes down.]