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Winning the Loser's Game: Timeless Strategies for Successful Investing
"Winning the Loser's Game is considered by many to be a classic analysis of investing " Financial Planning The premise of the bestselling Winning the Loser's Gamethat individual investors can achieve far greater success working with financial markets than against themhas grown increasingly popular in today's hard-to-predict markets. The latest edition of this concise yet comprehensive classic offers updated strategies to leverage the power of time and compounding, protect against down cycles, and more. .
Price: $13.70
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Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
Why do Best Buy stores offer “Personal Assistants?” Why does MinuteClinic operate in Target and Cub Foods stores? Why does Kimpton Hotels tie in with the national Dress for Success cause? Why is the author of this book called the “godmother” of the new Volvo concept car? In this lively 2nd edition of Marketing to Women, Marti Barletta tells you why corporations are spending more to capture the multitrillion dollar women’s market. Updated success stories, original strategies and applications, and gender-effective advertising “best practices” make this the most comprehensive resource to help professionals create and execute a marketing plan that targets women. An eye-opening new chapter highlights the convergence of the two most significant consumer marketing trends today: the aging of America and the growing financial power of women. Marshalling statistics about inheritance patterns and longevity, Barletta coins the phrase “PrimeTime Women™” to show how yesterday’s “little old lady” will be tomorrow’s “Ms. Moneybags,” a target for myriad industries—banking, brokerage, insurance, health, real estate, travel, and self-improvement, just to name a few. In Marketing to Women, Barletta reveals: * How and why women reach different brand purchase decisions than men * How to use her proprietary GenderTrends™ Marketing Model to create strategies and tactics that will win women’s brand loyalty * How to hook women consumers with new products, relevant communications, smart selling techniques, and the right marketing strategies * Why smart marketers will tap into the profitable market of women 50 years and older—the “golden bull’s-eye” of target marketing .
Price: $10.69
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Designing Matrix Organizations that Actually Work: How IBM, Proctor & Gamble and Others Design for Success
Organization structures do not fail, says Jay Galbraith, but management fails at implementing them correctly This is why, he explains, the idea that the matrix does not work still exists today, even among people who should know better. But the matrix has become a necessary form of organization in today's business environment. Companies now know that if they have multiple product lines, do business in multiple countries, and serve many customer segments through a variety of channels, there is no way they can avoid some kind of a matrix structure and the question most are asking is "How do we learn how to operate the matrix effectively?" In Designing Matrix Organizations That Actually Work, Galbraith answers this and other questions as he shows how to make a matrix work effectively..
Price: $41.24
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Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment
Marketing to Women shows why the women's market is the fastest track to strong business results in today's extraordinarily competitive environment, and an increasingly important and powerful market segment which companies cannot afford to ignore.
According to marketing authority Martha Barletta, companies that fail to recognize the power of the woman buyer are leaving money on the table. In her book, Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment, marketing expert Martha Barletta presents a compelling business case for why marketing professionals, men and women alike, should allocate real dollars and undivided attention to the largest untapped market in the world: women. She then explains why and how women reach different brand purchase decisions than men, and provides a detailed field guide for creating and executing a complete marketing plan that targets women..
Price: $4.55
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Primary Care of the Posterior Segment
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Anterior Segment: The Requisites (Requisites in Ophthalmology)
Part of the popular THE REQUISITES IN OPHTHALMOLOGY series, this volume specializes in the eye's anterior segment, providing the most relevant and important information essential for the diagnosis and treatment of common eye diseases, especially those ailments related to the cornea. It integrates an assortment of diagrams, color photos, black and white illustrations, and surgical drawings to provide sophisticated illustrations for diagnosis. In addition, it contains computer-enhanced photography that allows the reader to focus on specific features. * Contains concise core text of important information essential for diagnosis and treatment of the most frequently found eye diseases related to the anterior segment of the eye, mainly the cornea. * Designed as a heavily illustrated diagnostic tool using diagrams, black and white illustrations, color photos, and surgical drawings. * Covers the most frequently used medical and surgical methods for treating disorders related to the anterior segment. * Contains the standard and successfully proven REQUISITES features of boxes presenting differential diagnosis, major points, chapter outlines, tables, heavily illustrated format, suggested readings. * Created as a part of a set consisting of seven complimentary REQUISITES IN OPHTHALMOLOGY - to be completed at the same time, providing the most extensive information on all subspecialties of ophthalmology. Spanish version also available, ISBN: 84-8174-515-4.
Price: $73.48
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HVAC Control System Design Diagrams
No more useful reference for the designer or specifier of HVAC control systems exists than this complete "cookbook" of generic segments and sequences. This indispensable professional compendium gives you a broad array of diagrams that provides everything you need to design controls for an in-place or in-plan HVAC system; offers ready-to-go details for retrofitting, updating, or designing controls for altered systems; allows clear comparisons among commercial control systems; shows you frequently-made and useful modifications to controls; demonstrates how to create controls for peak efficiency, air quality, and energy conservation; covers air handling, terminal, and primary systems; offers sequences and segments for virtually any HVAC system need; and shows you how standard control algorithms work in particular systems. These highly useful control diagrams, many of them comparable to commercially available models, let you design or specify needed configurations in the most efficient manner possible. Written by a vastly experienced HVAC control engineer, in full compliance with ASHRAE standards, and covering both hardware and software applications, this unique volume fills a definite need. It fully deserves a place of honor within easy reach of every HVAC engineer's design desk..
Price: $62.98
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Tourism 2020 Vision Vol. 7 Global Forecast and Profiles of Market Segments
Tourism: 2020 Vision - Global Forecast and Profiles of Market Segments completes the series of reports produced in UNWTOs Tourism vision 2020 programme of research and forecasts on tourism trends and impacts. Divided into 4 chapters, the report first examines the development of tourism in the world in the 1990s and the global tourism prospects for this period to the year 2020. It also assesses the tourism policy and strategy implication of a number of tourism Mega trends. The second chapter summarizes the quantitative forecasts by region. The third chapter deals with the key developmental and marketing factors governing the forecasts for the period to 2020. Finally, the forth chapter analyses the ten most dynamic market segments during the next decades..
Price: $46.50
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