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Winning the Loser's Game
"Winning the Loser's Game is considered by many to be a classic analysis of investing " Financial Planning The premise of the bestselling Winning the Loser's Gamethat individual investors can achieve far greater success working with financial markets than against themhas grown increasingly popular in today's hard-to-predict markets. The latest edition of this concise yet comprehensive classic offers updated strategies to leverage the power of time and compounding, protect against down cycles, and more. .
Price: $12.99
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Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
Why do Best Buy stores offer “Personal Assistants?” Why does MinuteClinic operate in Target and Cub Foods stores? Why does Kimpton Hotels tie in with the national Dress for Success cause? Why is the author of this book called the “godmother” of the new Volvo concept car? In this lively 2nd edition of Marketing to Women, Marti Barletta tells you why corporations are spending more to capture the multitrillion dollar women’s market. Updated success stories, original strategies and applications, and gender-effective advertising “best practices” make this the most comprehensive resource to help professionals create and execute a marketing plan that targets women. An eye-opening new chapter highlights the convergence of the two most significant consumer marketing trends today: the aging of America and the growing financial power of women. Marshalling statistics about inheritance patterns and longevity, Barletta coins the phrase “PrimeTime Women™” to show how yesterday’s “little old lady” will be tomorrow’s “Ms. Moneybags,” a target for myriad industries—banking, brokerage, insurance, health, real estate, travel, and self-improvement, just to name a few. In Marketing to Women, Barletta reveals: * How and why women reach different brand purchase decisions than men * How to use her proprietary GenderTrends™ Marketing Model to create strategies and tactics that will win women’s brand loyalty * How to hook women consumers with new products, relevant communications, smart selling techniques, and the right marketing strategies * Why smart marketers will tap into the profitable market of women 50 years and older—the “golden bull’s-eye” of target marketing .
Price: $10.69
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Vitreoretinal Surgery
This lavishly illustrated guide covers the most common diseases with appropriate approaches to various vitreoretinal problems All common and suitable vitreoretinal procedures are explained in a step-by-step manner with diagrams and color photos. Furthermore, the accompanying DVD contains video clips to fully illustrate the disorders and surgical methods. The reader will find all the information needed to start the surgical procedure and will enjoy the readability of the text and relaxed writing style. All factual information is backed up by selective referencing of the published literature. Finally a basic electronic patient record system is provided, which corresponds to the subject material using the same six main groups of diagnostic categories in the text and allows the surgeon to organize and audit their clinical data and compare their performance with the quoted success rates in the book. .
Price: $136.24
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Primary Care of the Posterior Segment
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Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment
Marketing to Women shows why the women's market is the fastest track to strong business results in today's extraordinarily competitive environment, and an increasingly important and powerful market segment which companies cannot afford to ignore.
According to marketing authority Martha Barletta, companies that fail to recognize the power of the woman buyer are leaving money on the table. In her book, Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment, marketing expert Martha Barletta presents a compelling business case for why marketing professionals, men and women alike, should allocate real dollars and undivided attention to the largest untapped market in the world: women. She then explains why and how women reach different brand purchase decisions than men, and provides a detailed field guide for creating and executing a complete marketing plan that targets women..
Price: $6.99
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Rapid Diagnosis in Ophthalmology Series: Anterior Segment (Rapid Diagnoses in Ophthalmology)
This title in the Rapid Diagnosis in Ophthalmology Series presents a wealth of full-color images - along with differential diagnoses - in side-by-side page layouts to assist you in identifying a full range of anterior segment disorders. A templated format expedites access to the guidance you need to diagnose the most common conditions related to the cornea and anterior segment - from simple to complex - encountered in practice. - Coverage of the key features, diagnostic criteria, and treatment options for corneal infections, anterior uveitis, corneal dystrophies and degenerations - and many more - equips you with the latest guidance.
- Hundreds of full-color images present conditions as they present in real life.
- Common diagnostic pitfalls discuss what to look out for when making a difficult diagnosis.
- A templated, color-coded layout and differential diagnosis boxes for each condition help you make quick, accurate clinical decisions.
- A focus on the most common conditions encountered in practice allows you to efficiently formulate treatment plans and referrals.
SERIES EDITORS: Jay S. Duker, MD, Director, New England Eye Center, Vitreoretinal Diseases and Surgery Service; Director, Pediatric Retinal Referral Center, Uveitis & Immunology Service; Professor and Chair of Ophthalmology, Tufts University School of Medicine, Boston, MA and Marian S. Macsai, MD, Chief, Division of Ophthalmology, Evanston Northwestern Healthcare; Professor and Vice-Chair of the Department of Ophthalmology, Feinberg School of Medicine, Northwestern University, MI.
Price: $62.88
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The Satellite Communication Ground Segment and Earth Station Handbook
From international telephone network gateways to direct broadcast home receivers, today?s broad range of ground systems and devices require satellite communication engineers and business managers to have a broad and sound understanding of the design and operating principles of earth stations and ground control facilities. The book is the first to explore the delivery end of the satellite link and its relationship to delivery of services. Authored by a leading authority in the field, the book provides you with the knowledge you need to devise your own approach to implementing and managing earth stations and the overall ground segment. You find practical guidance in an array of critical areas, including: preparing requirements, performing preliminary analyses, reviewing hardware designs, managing the introduction of the overall ground segment, and more..
Price: $116.80
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