|
|
|
Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas
"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find: - 5,000+ sales phrases for consumer and business-to-business products and services
- a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage
- a special section on the seven steps to writing winning slogans
- Expert advice on how to target your message to specific audiences
Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block.".
Price: $8.71
[ Notify me when price goes down.]
|
|
Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History
Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of 'Steal These Ideas!,' reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistable and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverant, intelligent, and insightful primer on a singularly important aspect of brand building..
Price: $10.50
[ Notify me when price goes down.]
|
|
Tippecanoe and Tyler Too: Famous Slogans and Catchphrases in American History (Chicago Guides to Writing, Editing, and Publishing)
“By necessity, by proclivity, by delight,” Ralph Waldo Emerson said in 1876, “we all quote.” But often the phrases that fall most readily from our collective lips—like “fire when ready,” “speak softly and carry a big stick,” or “nice guys finish last”—are those whose origins and true meanings we have ceased to consider. Restoring three-dimensionality to more than fifty of these American sayings, Tippecanoe and Tyler Too turns clichés back into history by telling the life stories of the words that have served as our most powerful battle cries, rallying points, laments, and inspirations. In individual entries on slogans and catchphrases from the early seventeenth to the late twentieth century, Jan Van Meter reveals that each one is a living, malleable entity that has profoundly shaped and continues to influence our public culture. From John Winthrop’s “We shall be as a city upon a hill” and the 1840 Log Cabin Campaign’s “Tippecanoe and Tyler Too” to Martin Luther King Jr.’s “I have a dream” and Ronald Reagan’s “Mr. Gorbachev, tear down this wall,” each of Van Meter’s selections emerges as a memory device for a larger political or cultural story. So the next time we hear or see one of these verbal symbols used to sell a product, illustrate a point, make a joke, reshape a current cause, or resuscitate a forgotten ideal, we will finally be equipped to understand its broader role as a key source of the values we continue to share and fight about. Taken together in Van Meter’s able hands, these famous slogans and catchphrases give voice to our common history even as we argue about where it should lead us. .
Price: $15.30
[ Notify me when price goes down.]
|
|
T-Shirt: One small item, one giant impact (Trigger Issues)
Ever since T-shirt-wearing James Dean gave us his moody slouch, this little piece of clothing has become the most ubiquitous cotton item-worn by the whole world, from celebrities to kids in the poorest villages in Africa. Whether you're talking Gap plain, Nike branded, Che Guevara iconic, or anti-capitalist slogan-bearing, there's no escaping the T-shirt. This is a whistle-stop tour covering the T-shirt's first outing under the uniforms of American soldiers in World War I, slavery and cotton mills, fair trade, and "smart" Ts of the future. .
Price: $4.64
[ Notify me when price goes down.]
|
|
The Great Path of Awakening: The Classic Guide to Using the Mahayana Buddhist Slogans to Tame the Mind and Awaken the Heart
Written by the nineteenth-century Tibetan scholar Jamgon Kongtrul, this book provides clear and concise instructions for working with fifty-nine traditional Buddhist maxims or slogans. This practice—made popular in such books as Start Where You Are by Pema Chödrön and Training the Mind by Chögyam Trungpa—is designed to awaken the heart and cultivate love and kindness toward oneself and others..
Price: $14.95
[ Notify me when price goes down.]
|
|
You Say I'm a Diva Like It's a Bad Thing
Bold and defiant, like the women profiled between its covers, YOU SAY I'M A DIVA LIKE IT'S A BAD THING is a cranked-up collection of affirmations for mommies on the edge, self-styled drama queens, and domestic goddesses everywhere. Featuring full-color advertising images from the 1950s and 1960s paired with sly, laugh-out-loud sayings, this saucy little gift book tackles marriage, motherhood, housework, menopause, shopping, dieting, and more with clever humor and a healthy dose of attitude..
Price: $7.58
[ Notify me when price goes down.]
|
|
Who Broke the Baby? What the Abortion Slogans Really Mean
|
|
Irish Drinking Team T-Shirt - Medium Irish, Humor & Parody Shirt
Officially Licensed T-Shirts & Apparel Merchandise. 100% Cotton Short Sleeve T-Shirt, Machine Washable. "In-Stock" Ships Within 24 Hours!. Rare Hard-To-Find Branded Item.
Price: $11.95
[ Notify me when price goes down.]
|
|
Grandma Was Right!: 39 And a Half Slogans to Raise Children by
Grandma and her time-proven wisdom about "doing the right thing," is available to parents in easy-to-use slogans of the kind our generation grew up with. Each slogan is accompanied by clever artwork that shows the value being taught. Follow-up chapters explain just how to put those values to use. The books Index of Challenges contains alphabetized "problems" along with solutions kids will understand, memorize, and apply for a happier life!.
Price: $8.94
[ Notify me when price goes down.]
|
|
A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture
Dogs eat burritos, camels smoke cigarettes, and frogs drink beer. Welcome to the Century of the Consumer. In the 20th century, Americans were romanced by consumer culture, which in turn reflected the changing attitudes, priorities, and values of the country. This book compiles entries on 100 consumer products--ten per decade--that figured prominently in the rise of consumer culture in the United States, telling the story behind the century's most popular products, slogans, and symbols. A unique format provides glimpses into American popular culture from each decade in the century. In addition to the history of advertising, economics, and the media, students will learn how perceptions of class, gender, and race were conveyed through advertising-and how those perceptions changed from 1900 to 2000. A-Z entries for each decade include bibliographic information on the product, as well as vivid illustrations showing the visual evolution of advertising icons and strategies throughout the century..
Price: $14.24
[ Notify me when price goes down.]
|
|
|
|
|